Deflem’s entry into the world of celebrity began quietly enough. He had an idea for a course looking at Lady Gaga’s rise to fame – and examining it from a sociological point of view – in the summer of 2010 and got the go-ahead to design it. In October, 2010, the course was announced to the university newspaper. From there – to the astonishment of many – the course suddenly became news across the globe.
In the weeks that followed, Deflem was swamped by interview requests and media appearances to discuss the course. They came from the New York Times, the BBC, the Washington Post, MTV, Billboard, Elle and USA Today. Media from countries including Italy, Germany, Ireland, Slovenia, India, Vietnam, Lebanon, Oman and even Zambia ran pieces about it. He fended off accusations that he had cynically designed the course and its title just to get such attention. “There is no way I could have planned this. I am not that smart,” he said.
But that was just the beginning. Soon he got an avalanche of criticism from figures like conservative firebrand Ann Coulter as well as Christian fundamentalists. His course even became an answer on the game show Who Wants To Be A Millionaire.
Lady Gaga herself noticed the course and talked about it on radio interviews and a chat with broadcast journalist Anderson Cooper on the flagship news programme 60 Minutes. Saturday Night Live did a skit about Lady Gaga featuring a fan of the star who was dressed to look like Deflem…
He was also amazed at the lack of agency he had over his own fate and image as it spiralled out of control in the hands of hundreds of journalists. “You kind of undergo it. You experience it. You do not really have any control,” he said.
Does this then count as participant observation?
The course did indeed get a lot of attention, see an earlier post here, but it sounds like it has been worthwhile in the end: it allowed a sociology professor to take a current topic and use it to teach sociology as well as learn on the inside about the nature of celebrity.
I still think it would be interesting to hear sociologists discuss their opinions about courses like this or Michael Eric Dyson’s courses on hip-hop. The names and subject matter of the course can stir up controversy but it helps draw attention to a discipline that doesn’t generally receive much. Plus, what is the difference between giving a course a provocative name and then using it to teach sociology well versus the current events and examples lots of sociology professors use in the classroom?