Marketing “McMansions For Sale in Arizona”

With the general negativity surrounding the term McMansion, it is rare to see those in real estate marketing McMansions. However, here is such a website: MyOwnArizona has “McMansions For Sale in Arizona.”

An Arizona home builder has a model available in a three-bedroom, or a larger four-bedroom version. “The four bedroom outsells the three bedroom all day long,” said Arizona McMansion home builder. “I don’t know if we’ve ever sold a three-bedroom one.”

“But it’s hard not to see the increase in home size as a sign that the economy is recovering,” said AZ builder. “People weren’t buying SUVs during the recession either and they are again.”

Please feel free to contact us and we can provide you with additional Arizona McMansion information to guide you through the buying/selling process in AZ. We look forward to hearing from you and working with you soon!

I’ve quoted the closing pitch. But, how the site gets to the conclusion is interesting as well. The argument is that Americans want bigger homes and homes are getting larger again after a downturn during the recent economic crisis. The whole thing reads as if it is trying to convince potential buyers that purchasing a McMansion is okay. In other words, McMansions may get a bad rap in the media (just like SUVs) but they are exactly what you and other Americans want!

I don’t know if this is the right way to sell McMansions. But, there is clearly quite a hurdle to overcome here.

 

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