In our latest weekly Economist/YouGov poll, we asked Americans which decade of the 20th century they would most like to go back to. Most popular was the 1950s. The decade of economic boom following the second world war is regarded as a time of consumerism, conservatism and cold-war caution. It was an age of stay-at-home wives, novel household appliances and new suburbs—yet was also most popular among women. The haze of Woodstock and Haight-Ashbury in the 1960s rolled up in second place. Republicans in particular preferred the morally uncomplicated 1950s under President Eisenhower and the 1980s of Reagan; Democrats tended to opt for Bill Clinton’s 1990s. In general, people yearned for their youth. Over 50% of those over 65 wanted to revisit the 1950s and 1960s, while 45- to 64-year-olds pined for the 1980s. The youngest were torn between the jazz age of the 1920s and the 1990s, their own salad days.
On one hand, this might be somewhat meaningless: stereotypes of entire decades are much too simplistic and even The Economist falls into that trap in their descriptions. On the other hand, perhaps knowing what decade people would prefer to return to helps give us some indication of what people are trying to accomplish now. If your preferred era is the 1950s, you might pursue different social norms and policies compared to something who most fondly recalls the 1960s. Indeed, conservatives and liberals might both want to push such a narrative: Republicans to return to the prosperous and calm 1950s (maybe also their vision of the 1980s) while Democrats would prefer the more liberating and exciting 1960s (and perhaps also the 1990s).