Why tear out your drought-stricken lawn in California when you can just have it painted green?

Wasting no time, a Lawnlift employee gets to work in Pearson’s yard by mixing up a potion of water and natural pigments which bring to mind cosmetics used by women every day.

Within minutes, the dessicated lawn is rejuvenated before its owner’s astonished eyes.

“I love it! This is the color of my grass when I water it every day. I absolutely love it. I am thrilled,” she said.

The product is non-toxic, lasts for 12 weeks and is water-resistant — even if the lack of rain is the main threat to California’s gardens.

Power acknowledges that his company is cashing in on the drought, in particular over the last 12 months.

“Sales from last March to this March have easily doubled and in fact we are 150 percent higher than last year and we attribute most of that to the drought,” he said.

California is not the only market for his products: he also sells in Canada, and a few weeks ago made a $15,000 sale to Algeria.

No need to give up that symbol of the American Dream – the manicured lawn – when you can take advantage of ingenuity – non-toxic paint that lasts 12 weeks! I’ve seen numerous articles on this in recent years and I would love to see some pictures of what lawns look like after 12 weeks rather than view more images of the initial verdant pictures from the initial spraying. Perhaps now is a good time to get into the lawn painting industry…