After watching plenty of HGTV over the years, a question hit me: why don’t more of the shows feature Latino families and home buyers?
-According to recent figures from the Census, Latinos comprise 17.1% of the US population.
-According to the 2014 State of Hispanic Homeownership Report, the Latino homeownership rate is 45.4% (down from 2000), Latinos have the purchasing power of $1.5 trillion (comparable to all of Canada), and the number of Latino households is growing. In other words, there is a market here.
Put these two factors together and I would expect to see more Latinos. Actually, if I had to guess, whites are overrepresented on HGTV, particularly among hosts.
