Stylistically, Tidying Up is gentle. Marie Kondo is a soothing presence—never soporific, somehow, but always engaging. She is twee, almost unbearably so, which is an affect not really seen in American television personalities. About 15 minutes into every episode, Kondo takes a moment to commune with the house, selecting a spot in the residence and kneeling in silent reverence. This goes on for longer than feels comfortable; sometimes the subjects join her, and sometimes they seem like they’re enjoying it. Conflict, when it happens, feels softer than it would on House Hunters, where couples routinely argue with increasing venom over the necessity of a mudroom in the home of their dreams.
The beauty of Marie Kondo’s world is that tidying is not punishment. She subverts the chore of cleaning by imbuing it with a radical sense of self-improvement. Unlike the underlying economic status anxiety that colors all of HGTV’s offerings, Tidying Up is more self-help than self-defeat. The home improvements, and by extension, life improvements, come not from buying a McMansion in Indiana, but from clearing life’s detritus out of your home to make way for something else.
The end of the review posits a dichotomous choice: either buying a McMansion to assuage status anxiety or tidying up to feel better.
But, I imagine many Americans would want to try to do both: purchase the McMansion or a large home and find a way to organize and declutter that home so that they feel better. Yet, this path seems to go against the path Kondo and others would prefer where Americans can’t have it all and have to make choices about their lives to prioritize well-being. Having a large home helps people feel like they can purchase and acquire more stuff. Having a bigger home is part of a consumer culture where buying bigger and more is a good thing.
One important step to the Kondo life would then be to not purchase the biggest home possible. How many Americans would be willing to do that or is it simply easier to buy into a tidying strategy that could be utilized in any home?