Nostalgia for shopping malls amid decades of critique

Many shopping malls are in dire straits. The potential end of shopping malls can also induce nostalgia and good memories. Add to the decades-long critique of how shopping malls have harmed communities and societies and we have an odd moment: should we celebrate or lament the end of shopping malls?

A few reasons why there is nostalgia:

  1. The shopping mall was a prime social space, let alone a business space, for at least a generation or two. Hanging out at the mall as a teenager was a sign of independence for many and it is glorified by media narratives and images.
  2. The shopping mall is a marker of the past and those growing older can often lament the disappearance of what they knew. Perhaps they did not even like shopping malls or visit them very much but they are a marker for a particular era.
  3. The shopping mall was a significant shift in the shopping experience by providing a collection of chain stores in a single place surrounded by plentiful parking. While we have since moved to big box stores and now to online shopping, the shopping mall transformed retail.

But balance the nostalgia with the critiques:

  1. Shopping malls killed downtowns, from big cities to suburbs to small towns, across the country.
  2. Shopping malls are part of suburban sprawl that wastes resources and land (and contributes to more driving)
  3. They contributed to mass consumption and commercialization. As one quick example: would the commercial celebration of Christmas today be the same without the development of the mall?

How shopping malls end up in the collective memory down the road still remains to be seen. Once the generations that spent so much time in shopping malls is gone, what will their legacy be?

 

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