Selling homes with an image of a large pantry with basic shelves

A commercial from Pulte Homes touts unique features in the houses they build. For example, they have large pantries:

The pantry is large, the stuff on the shelves is well-organized, and the shelves themselves are…mediocre. Builder-grade. Why show off such a large pantry with basic shelves?

Perhaps this accurately reflects the shelves Pulte includes in its homes. This kind of shelves might be found in closets throughout many new homes in the United States. They are usable shelves, after all. If the first homeowner wants something more complicated, they have plenty of options ranging from Ikea designs to those who can custom-fit shelves and all sort of options.

Or, perhaps I am only supposed to notice the space in the pantry. The girl has so much room to move. There are so many shelves. The Costco shopper has somewhere to put all of their bulk purchases.

Even with these explanations, I find it a strange image. I see the space…and the shelves.

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