Tag Archives: Pulte

Naperville supports affordable housing for households making $100,000-$125,000

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Naperville is close to final approval for a new development on its southwest side that would include some affordable housing:

Photo by Pixabay on Pexels.com

The Naperville City Council this week gave the go-ahead for a developer to pursue an annexation agreement that would absorb the Naperville Polo Club into the city and open the door for the land to be transformed into a residential subdivision.

Mayor Steve Chirico and council members expressed support for the plan that would bring 252 single-family homes and 149 townhouses to 110 acres off 119th Street just east of Route 59. But they requested project tweaks mostly focusing on traffic flow and congestion…

Pulte plans to build four different home styles at differing price points, including a percentage of affordable housing dedicated to households earning $100,000 to $125,000 a year.

This is a follow-up to a recent post where I wondered about this being labeled as affordable housing. I would like to hear more from elected officials and city employees about how they see this serving the affordable housing needs of Naperville and the surrounding rea. Who exactly do they hope moves into such affordable housing? Why not offer cheaper housing? What does Pulte think of constructing affordable housing? There is a lot more that could be explored here but I suspect the involved parties will be happy to claim they helped provide “affordable housing” in a wealthy suburb.

Selling homes with an image of a large pantry with basic shelves

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A commercial from Pulte Homes touts unique features in the houses they build. For example, they have large pantries:

The pantry is large, the stuff on the shelves is well-organized, and the shelves themselves are…mediocre. Builder-grade. Why show off such a large pantry with basic shelves?

Perhaps this accurately reflects the shelves Pulte includes in its homes. This kind of shelves might be found in closets throughout many new homes in the United States. They are usable shelves, after all. If the first homeowner wants something more complicated, they have plenty of options ranging from Ikea designs to those who can custom-fit shelves and all sort of options.

Or, perhaps I am only supposed to notice the space in the pantry. The girl has so much room to move. There are so many shelves. The Costco shopper has somewhere to put all of their bulk purchases.

Even with these explanations, I find it a strange image. I see the space…and the shelves.

Focus groups examine home designs in a warehouse

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Pulte recently put together some new home designs in a Chicago area warehouses to see how consumers would respond:

Basically, it was the latest incarnation of the company’s ongoing experiment: walking focus groups of consumers through full-size prototypes of floor plans of homes that Pulte intends to build, and asking for reactions before the first shovelful of earth has been dug. The consumers’ input enables the builder to tout the homes as “Life Tested.”

So on this September day, in an 88,000-square-foot warehouse in suburban Franklin Park, nine Chicago-area homeowners were life-testing “houses” framed in lumber and covered with sheets of Tyvek house wrap to simulate walls.

Pulte brought in a team of carpenters to do the framing for 11 houses and the fixtures within, such as kitchen islands and bathroom sinks, which were covered in corrugated paper and marked — in case you weren’t sure what you were looking at — “island,” “sink,” etc…

Total silence ensued — they weren’t supposed to speak to one another, so as not to influence opinions — as they wandered from room to room. Then they moved “upstairs” (that is, next door) to do the same thing.

This sounds like a helpful approach to getting feedback about particular interior features, even if the features aren’t fully constructed. However, I wonder how valuable this feedback is without situating a home within a particular neighborhood. I assume Pulte would say the neighborhood is another important factor and that they build attractive neighborhoods that only enhance the individual homes.

It is also interesting to see that Pulte’s designs are then said to be “life tested.” Pulte has built enough homes over the decades to legitimately claim this for established featuresbut can they really say this for new designs?