Founded in January 2020, BeReal is advertised as “an authentic, spontaneous, and candid social network.” It’s an app that sends all users a notification at a seemingly random time in the day and gives them two minutes to post a photo from their front- and back-facing cameras, capturing the scene around them right at that moment. Users can always post late—though the app will then tell on them—but they can’t see what their friends have posted until they do.
BeReal co-founder Alexis Barreyat’s professed goal in creating the app was to foster “genuine” interactions online, the company said in marketing materials, “in response to a feeling that current social apps are doing everything else but connecting us with our friends and family.” But the real conceit here is that most of the time, you’re probably doing something incredibly mundane like studying or running errands, so the app deglamorizes our lives as seen on Instagram.
Without getting into whether it is possible long-term to have a social media platform that operates this way, I had another thought when reading this description: this sounds like a research protocol. Researchers are examining a particular topic, they ask participants to download an app, and at a random time each day the participant is asked some questions. Indeed, I have read about a research project that did something very similar. And it led to good data and published work.
In general, I am in favor of methods that help us better get at what people do as part of normal life or when they are alone. It is one thing to ask people to report on these times or to observe people doing these things. It is another to stop them briefly in the moment to report what they are doing and/or experiencing.
Researchers would need a lot of participants to collect meaningful data. Or, perhaps they would check in randomly multiple times a day. Imagine an research aggregator app that would allow people to respond quickly to multiple projects daily. However this ends up working, I suspect pushing the research closer to what people are doing in the moment could only help us get at what happens moment to moment in life.