Fort Worth, Texas is growing. Is this partly because TV viewers can see it on a set of popular shows?

Mattie Parker, the mayor of Fort Worth, Texas, says a focus on crime, homelessness, parks and reliable infrastructure has positioned the city of 950,000 as an attractive alternative to Chicago, San Francisco and New York, which have struggled with perceptions of deteriorating safety in the aftermath of Covid-19.

The 39-year-old Republican, broadly considered to be a moderate in deep-red Texas, says that Fort Worth’s pitch to lure businesses highlights its roots (the city’s slogan is “Where the West Begins”) and small-town vibes, even if its stockyards are now more of a tourist draw than a genuine agricultural enterprise. The nostalgia for cattle ranching and cowboys generated by the hit television series Yellowstone and 1923 — created by Taylor Sheridan, who partly grew up in Fort Worth — are only adding to its allure.

“Fort Worth continues to be an incredibly unique city that is very proud of our Western heritage,” Parker said in an interview at City Hall, where a display case held shovels from groundbreaking ceremonies over the years. “And the timing couldn’t be better because of this fanfare and frenzy over Yellowstone and 1923.”

In Fort Worth, it’s common to see cowboy hats and boots paired with a tailored suit. Unlike nearby Dallas, which mostly feels like any other major metropolis, Fort Worth embraces its sense of place. There’s plenty of live country music, two-step dancing and Tex-Mex cuisine.

This is a long list of reasons for growth. Additionally, Fort Worth is part of the growing Sun Belt.

How much can depictions on a TV show contribute to this growth? Here is how Wikipedia describes the connections to Fort Worth that start with the TV show 1883, the earliest prequel for Yellowstone: “The series follows the post-Civil war generation of the Dutton family as they leave Tennessee, journey to Fort Worth, Texas, and join a wagon train undertaking the arduous journey west to Oregon (the Duttons are never on the actual Oregon Trail itself), before settling in Montana to establish what would eventually become the Yellowstone Ranch.”

I would be very interested in seeing some data regarding the connection between a popular television universe and population growth in a particular city. Are these shows also causing population growth in Montana? It makes sense for a local leader to make the connection to a show people like as it is always helpful to have good press.