The McMansion riches of ’80s TV versus the massive dwellings of today’s Succession

TV depictions of what constitutes a house for the wealthy can change over time:

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And if the “Succession” audience is smaller, the money is, pointedly, bigger. Rewatched in 2023, the idea of luxury in “Dallas” looks quaint, almost dowdy. The aesthetic is Texan country club; the Ewing homestead, the size of a decent suburban McMansion, is a toolshed next to the Manhattan aeries, Hamptons manors and Italian villas that the Roys flitter among.

Some of this is a matter of modern premium-cable budgets vs. the grind of old-school network-TV production, of course. But it also reflects the changed, distorting nature of modern riches. In 1980, American wealth inequality was still near its postwar lows. Since then, the wealth of the top .01 percent has grown at a rate roughly five times as much as that of the population overall. Today, the very rich are very, very, very richer.

The holdings of Waystar Royco — Hollywood studios, cruise lines, newspapers, amusement parks, a king-making right-wing news channel — make Ewing Oil look like a franchise gas station. We know only vaguely how Logan Roy built his empire, but it was enabled partly by the media-consolidation and antitrust deregulation, beginning in the “Dallas”/Reagan era, that allowed his real-life analogues like Rupert Murdoch to make their own piles.

American homes do broadcast messages about a resident’s status and wealth. McMansions are supposed to signal that the owner can afford a big home in a particular style (even if the imitation of traditional styles are odd).

On the other hand, mansions are even bigger, more extravagant, and can be of better build quality. Having multiple such dwellings extends far beyond the McMansion owner in the suburbs.

Another question: do the super wealthy make use of all that square footage and the features or are these part of a real estate investment? The McMansion owner is also hoping to get a return on their investment but the amount of money involved with extra-large properties is at another level.

Courtesy of Architectural Digest, see more about some of Succession’s dwellings here.

The Brady Bunch house as “the second most photographed home in America”

The house featured on the Brady Bunch is up for sale again. Apparently, many people have photographed the home:

The Brady Bunch only lasted five seasons, but its cultural footprint has endured. The ABC comedy — which followed a blended family of eight, their live-in maid and, at certain points, a dog — ran from 1969 through 1974 before inspiring TV movies, a satirical feature remake (and sequel) and countless pilgrimages to 11222 Dilling Street. It has been called the second most-photographed home in America, trailing only the White House, though there is little evidence to back up such claims. 

I am sure someone could try to quantify this. Scan through all of the pictures on the Internet including photo upload sites? Perhaps measure the number of visitors each year to different houses and estimate how many pictures they might take?

A better question to ask might be this particular house is so popular for pictures. It is tied to a popular TV show, it is accessible to the public who can see the home from the street, it is located within the second largest metropolitan area in the United States, and there are a lot of tourists in the area. Still, it is a home built in 1959 that looks rather unremarkable from the outside. This might be a story about (1) the power of TV in American culture and (2) the importance of TV in this particular era of suburbia and Baby Boomers.

I wonder if any other TV shows would be in a top 10 of photographed homes in the United States.

(See earlier posts about the Brady Bunch house: a 2018 post about HGTV owning the home and a 2012 post about comparing the exterior and interior of the homes.)

Is the current era all about more interesting circuses vying for our attention?

A profile of the latest ventures of former footballer Gerard Piqué ends with this:

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That, perhaps, is the point that all those critics who dismissed the Kings League have missed. It may well be a circus. But Piqué might respond that there is nothing wrong with being a circus. Circuses are popular. They draw a crowd, they hold the gaze, because nobody is ever quite sure what is coming next.

While the circus itself has passed peak popularity in the United States, the argument above appears to have some merit: the average resident of society today is presented with a vast array of circuses. Some are free, some are not. They come through various media forms. They all promise to try to entertain or engross you. Novelty and spectacle are key. The speed at which it all happens is new as is the number of options.

What does this do to the potential viewers? Does it enhance their lives in the long run? Do people want their lives dominated by circuses or would they rather invest in longer-term pursuits, relationships, and community life?

The example above presents a modified form of soccer/football with its own twists. Fans of the regular game plus others interested in a fast-moving and entertaining time can tune in or attend. How long does this last?

Why we play Simcity and not Sim Nimby

A game released earlier this year accounts for the NIMBY behavior of city dwellers:

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Imagine an even-simpler version of the original late-’80s “SimCity” video game: a crude digital map dotted with a handful of pixelated single-family houses. But try to click on the screen — like, say, on the icon of a bulldozer or a factory, or just anything — so you can start laying out commercial blocks and parks and creating your pretend metropolis, which is the objective of most city-building sims, and you’ll be met with a jarring sound effect and a pop-up message: “ERROR. CAN’T BUILD IN NIMBYVILLE.”

Below that is one of many snarky excuses: “Housing is a human right! Just why does it have to be here?”

Such are the Sisyphean pleasures of “Sim Nimby,” a new desktop city-building game where more clicks just lead to more error messages, and nothing ever gets built. The only winners in Nimbyville are the ones programmed to prevail: Not In My Backyard neighbors, or NIMBYs, who block new housing developments at every turn…

So Nass and Weeks hunkered down in a Park Slope bar one evening and hashed out the litany of anti-development NIMBY-isms — more than 50 in total — that the game spits back at prospective builders as a jazzy 8-bit music theme plays. There’s some comic hyperbole at the expense of preservationists (“We can’t tear down that historic brownstone. It’s where Gene Quintano wrote ‘Police Academy 3: Back in Training’”) and some dad-joke-grade gags (“The only thing urban I want to see here is Keith Urban”). Other one-liners — “This is a NICE neighborhood,” “Will someone please think of the property values?” and “Affordable housing? What, you gonna build them an affordable country club too?” — are perhaps less fanciful to housing advocates.

How realistic should city building games be? I have wondered this for years starting with playing Simcity in the late 1980s. How much does the game reflect actual city planing practices and urban outcomes versus presenting a glamorized experience where it is easy to plop in properties, development happens easily, and issues are quickly addressed (as long as the player has enough money and a little bit of sense). Overall, it is pretty easy to build a thriving city.

This version might be too realistic. Players of video games want some level of difficulty or obstacles to overcome but not ever-present problems that make it difficult to do anything. Random disaster? Okay, a player can deal with that. A never-ending chorus of NIMBY concerns? It is too much to handle. The concerns of residents in Simcity are usually addressable; for example, move the residence further from industry, quickly put a park nearby to quiet the criticism, or find another way to improve the quality of life.

I do not know if the player gets some extreme options to address the NIMBY concerns. Have them annex themselves into their own community and build in a neighboring community? Remove all of the residences via eminent domain? Wage a political battle against them? If this is a Simcity where the residents do not want anything new, then growth is not possible and that does not work even in video games.

Asking again: did Kevin McCallister live in a McMansion!?

An overview of movies where Santa is the bad guy included this aside about Home Alone:

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The 1989 film (which is about a boy setting booby traps in his mansion on Christmas Eve to stop a killer Santa) earned a small measure of fame when its creators sued the makers of Home Alone (which is about a boy setting booby traps in his McMansion on Christmas Eve to stop some robbers) for the similarities between the two.

Is the Winnetka, Illinois home a McMansion or a mansion? Several pieces of evidence for the latter:

Atlas Obscura calls it a mansion and says, “Built in the 1920s, the building is comprised of red brick and was built in the colonial Georgian style.” It is hard to call a home as old as this as a McMansion. Additionally, it is built in a classic style, not imitating a classic style.

According to Zillow, the home has 5,398 square feet, 6 bedrooms, and 6 bathrooms. It is worth over $2 million. While the home size is in McMansion territory, that price is not.

-Did director John Hughes have a thing for suburban McMansions? This discussion in reddit.com/r/McMansionHell suggests no.

For more discuss, see my 2019 post.

Bonus information: according to Tripadvisor, seeing this home is the #1 thing to do in Winnetka.

Filming a wealthy home exterior, McMansion interior

A film production designer describes the problem of finding a home for filming:

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We were looking for the Voze mansion and having trouble finding an exterior and interior to match, as most wealthy estate-type people heavily renovate their interiors and look more McMansion inside. The exterior was a house in Pasadena.

I think this is saying that they had a problem finding a home fit for wealthy characters because the homes with the gravitas-invoking exterior did not necessarily have the same kind of interior. Having lots of money can be associated with a particular aesthetic. Describing a portion of the home as having a McMansion look is not usually a good thing. It is a negative term. I imagine a McMansion interior could involve the latest trends, having large spaces, and going for shock and awe rather than refined details.

Through the magic of filming and editing, a different exterior and interior can be put together without too much evidence otherwise. Of course, it is also fun to watch for situations where they do not exactly match.

Play Christmas music all day starting November 1 and ratings go up

The Chicago radio station WLIT starts their 24 hour a day Christmas music today because people and the ratings like it:

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WLIT-FM 93.9 will play only Christmas music round-the-clock beginning at 4 p.m. Tuesday.

It is the earliest date in the station’s 22 years of hosting the format that it is making the switch.

Why? Listeners love it…

“The reason stations switch in early November is so they can get a ratings boost for the final few weeks of the survey,” he wrote in an email.

Which comes first: the audience demand for the Christmas music or the supply of Christmas music? Would anyone play Christmas music this early if there was not such a direct payoff?

Such a question could be asked in all sorts of domains, ranging from other Christmas material – do stores put Christmas decorations and displays up right after Halloween to drive demand or is that demand already there? – to products of the culture industries. If such a question could be answered more predictably, there might be more hits – records, films, TV shows, etc. – and fewer flops.

In the meantime, Chicago radio listeners will later today have the option to hear Christmas music all the time. Even in an age of music streamable on demand plus all sorts of other music formats, at least a few will turn to WLIT because predictable Christmas music is available.

The complications of measuring TV viewing, Nielsen vs. Amazon in Thursday night football ratings edition

The company now airing Thursday Night Football and the company known for measuring TV audiences do not agree on how many people are watching football:

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By the Nielsen company’s count, 7.8 million people watched Amazon Prime’s coverage of last Thursday’s NFL game between New Orleans and Arizona. But Amazon says no, there were actually 8.9 million people watching…

Neither company is saying the other is wrong, but neither is backing down, either. The result is confusion, most notably for advertisers.

Nielsen, as it has for years, follows the viewing habits in a panel of homes across the country and, from that limited sample, derives an estimate of how many people watch a particular program. That number is currency in the media industry, meaning it is used to determine advertising rates.

Amazon, in the first year of an 11-year contract to stream Thursday night games, says it has an actual count of every one of its subscribers who streams it — not an estimate. The games are also televised in the local markets of the participating teams, about 9% of its total viewership each week, and Amazon uses Nielsen’s estimate for that portion of the total…

But with Netflix about to introduce advertising, that can all change very rapidly. And if other companies develop technology that can measure viewing more precisely, the precedent has now been set for publicly disputing Nielsen’s numbers.

There could be multiple methodological issues at play here. One involves who has a more accurate count. If Amazon can directly count all viewers, that could be the more accurate number. However, not all television providers have that ability. A second concern is how different providers might count viewership. Does Amazon reveal everything about its methods? Nielsen is an independent organization that theoretically has less self-interest in its work.

All of this has implications for advertisers, as noted above, but it also gets at understandings of how many people today view or consume particular cultural products. Much has been said about the fragmentation of culture industries with people having the ability to find all sorts of works. Accurate numbers help us make sense of the media landscape and uncover patterns. Would competing numbers or methods lead to very different narratives about our collective consumption and experiences?

Can anything be more horrifying than small town “Everytown, USA” set in Illinois?

The fictional Haddonfield, Illinois has a grim past:

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As far as I can count, for a town of only 40,000 or so (I think; no census data for the place exists), it has seen more than 150 murders since 1978, nearly all during October.

As the setting for the “Halloween” horror films, the town has an accumulated history:

What makes Haddonfield important, though, is what made Sherwood Anderson’s Winesburg, Ohio, and Hawkins, Indiana, of “Stranger Things,” and many other fictional Midwest small towns, so indelible. These are places that retain the allure of an America we’re promised, full of kindness and nurturing, alongside the hypocrisy we’ve always known. Like Spoon River, Bedford Falls, Grover’s Corners, Brigadoon, Lake Wobegon and Springfield in “The Simpsons” — some Midwestern, all too good to be true — Haddonfield will be defined not as One of the Best Places in America to Live but One of the Best Places to Remind Yourself That Small Town America was Never a Vacuum…

If you take all the “Halloween” films as reference: There are also low-slung elementary schools surrounded by chain-link fencing. Boulevards lined with Victorian and Cape Cod-style homes with welcoming porches and big lawns. There are farms just outside town, and two newspapers and two hospitals inside. The University of Illinois is mentioned but there’s also a community college there and a strip club, tavern and small police force. It’s middle to upper-middle class, but with pockets of inbred poverty. No one mows the cemetery, and despite the violent history, there are more shadows than streetlights…

The real Haddonfield, of course, is South Pasadena, in California. That explains the lack of foliage (and mountains in the background). According to the Los Angeles Times, the 130-year-old home used for the Meyers house has since been made a historic landmark.

But if Haddonfield existed in Illinois, it would most likely be around the Bloomington-Normal area, said Jim Hansen, a professor of English and critical theory at the University of Illinois at Urbana-Champaign who also teaches classes on horror. It seems to sit off I-55. That said, Bloomington-Normal is south of Livingston County, the (real) county referenced in the series. On the other hand, isn’t it scarier if we don’t know?

I have multiple thoughts in response to this:

  1. Are horror films more effective in supposedly idyllic small towns or suburbs? The contrast between normal everyday life and the activity of horror films is high. If the Midwest is a home to American virtue, is it also home to its repudiation?
  2. Put 13 films together and a devoted fan base and this fictional place becomes a known one. Certain sites are familiar, the logic of daily life is known. Relatively few places depicted on television or in movies can become so familiar.
  3. The filming location is very interesting. If you know the filming took place in South Pasadena, does this ruin the image – visual and conceptual – of small town Midwestern life?
  4. This small town needs the services of Encyclopedia Brown, or perhaps an older detective; someone who could put an end to the horror business.

Like Wakanda, drop the suburbs so cities and rural areas are closer

Why do we need suburbs between city and rural life? Perhaps the fictional Wakanda offers an answer:

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“One of the things I love about Wakanda, if you notice, if you watch ‘Black Panther’ carefully, there’s the city, the city’s got all this mass transit and all this housing parks and all this stuff,” explained Chakrabarti, who wrote a book called “A Country of Cities: A Manifesto for an Urban America.” “And the moment you leave the city, you’re in farmland. And there’s this connection between rural life and urban life.”

He added: “I just think that is a really interesting paradigm to think about people, either living in super dense circumstances or really living in true rural hinterland and doing the things that we need everyone to do in farmland, which is grow our food and all of that stuff. And it would mean you would use a lot less land on this planet at the end of the day.”…

Whether major American cities ever transform from where we are today — heavily suburbanized and car-dependent — remains to be seen. But all we have to do is look to Wakanda for an idea of how our cities of the future could work.

I would argue that the American suburbs are popular, in part, because they appear to offer both features of city and rural life. Suburbanites like access to housing, jobs, and cultural amenities but they also want smaller communities and proximity to nature. With cars, they can on their own schedule access these features.

I remember the first time I saw in person this cleaner break between a city and rural areas. I had a chance to spend several days in Tokyo while in college. On one day, we took a train out of the city. As we moved at a high speed away from the city center, we suddenly moved from the denser city to fields. The same break could be seen from the air when flying in and out of the city.

This is not typically the case in the United States where suburbs might stretch for dozens of miles from the city limits before finally dwindling out. Moving more people into denser locations would indeed free up land or freezing development in metropolitan regions within an established boundary would do the same.