“Trophy ranches” may disappear with Baby Boomers

One segment of the luxury property market does not appeal to younger buyers or those who do not understand the appeal of a “trophy ranch”:

Decades ago, a generation of America’s wealthiest, raised on television shows like “Howdy Doody” and “The Lone Ranger,” headed west with dreams of owning some of the country’s most prestigious ranches. Now, as those John Wayne- loving baby boomers age out of the lifestyle or die, they or their children are looking to sell those trophy properties…

Jeff Buerger, a local ranch broker with Hall & Hall in Colorado, said there are more large trophy ranches on the market right now than he can recall in his nearly three decades in the business. There are about 20 ranches priced at over $20 million on the market in the state, according to a Wall Street Journal analysis of listings…

Unlike other sectors of the U.S. high-end real-estate market, ranches can’t fall back on international purchasers. Broker Tim Murphy said there is virtually no demand for ranches from international buyers, many of whom “don’t get it.”…

“The last wave of buyers was the baby boomers who fell in love with John Wayne and wanted that experience for themselves,” Mr. Buerger said. “Today, it’s more about conservation. You’re starting to hear more landowners talking about wildlife habitat enhancement and ecological work.” Other targeted groups include wealthy families from the East Coast or Silicon Valley.

I would guess this is not just about baby boomers: it is about broader conceptions of what is the ideal property if someone came into significant money. The implication in the story above is that media, particularly John Wayne films, created a desire for these locations. Presumably, other media depictions would fuel desires for other properties. Depending on the tastes and background of buyers, this could range from:

1. Pricey downtown condos or penthouses in the middle of urban action (whether in well-established wealthy neighborhoods or in up-and-coming places).

2. Suburban McMansions that offer a lot of space and unique architecture.

3. Traditional mansions with sprawling homes whose size and design imply old money (in contrast to the flashy yet flawed McMansions).

4. Impressive vacation homes right on desirable beaches.

Perhaps the trick of any of these is to try to ensure that there are future buyers for your property. If demand drops, your hot high-status property may not hold up as a desirable location for the long-term.

Filming the world around Hollywood and California

In working on some recent research, I ran into the classic 1927 map from Paramount Studios showing filming locations in California (reproduced in numerous works):

ParamountStudioMapCalifornia1927

Add this to the capabilities of shooting on backlots and the world may be relatively easy to access from Hollywood. There are likely other reasons the film and television industry chose to locate together in and around Hollywood but having such varied nearby locations likely helps.

One thing that is missing from this map: urban locations. This map certainly reflects an interest in more natural settings. Los Angeles in 1927 was still under development. Even later Los Angeles can be fairly distinctive – just look at all the car ads filmed in and around the city. San Francisco offers some spectacular scenery but its uniqueness means it could be hard for the location to double for other places.

Seeing kitchens of the future on TV and in movies

A look at the evolution of modern kitchens in the middle of the 20th century includes one paragraph on how the new kitchens ended up in the media:

Midcentury movies, TV shows, and cartoons are loaded with examples of Rube Goldberg–like futuristic kitchens that automated cooking and cleaning tasks, sometimes to an absurd degree. The Hanna-Barbera cartoon The Jetsons debuted on ABC in 1962, portraying a nuclear family living in mid-twenty-first-century Orbit City. The Jetson family—husband and wife George and Jane, son and daughter Elroy and Judy—lived as a typical early 1960s family would have. Jane was a housewife, and George worked (just a few hours per week, it’s noted) for a company called Spacely Space Sprockets. The Jetsons had a robot maid named Rosey, who wore an old-fashioned black-and-white maid’s uniform, and zipped around the Jetson household on a set of wheels. The Jetsons’ kitchen was like a futuristic version of the Horn and Hardart Automat, where customers could select meals and desserts from behind little glass doors. A device called the Food-a-Rac-a-Cycle offered tried and true dishes like Irish stew, beef Stroganoff, prime rib, pizza, and fried chicken on demand.

Perhaps the book says more about the mass media depictions of kitchens around this time – there is certainly no shortage of scholarly work on the TV shows and films of the postwar era, the time when more and more Americans moved to the suburbs and encountered new kitchens as well as new ideals about how kitchens should look and be used.

But, this paragraph does not give us the full picture of what kitchens looked like on television and in movies. Instead, we hear about lots of examples and one specific example from The Jetsons. Just how many depicted kitchens at the time actually had “futuristic kitchens”? And were these futuristic kitchens popular (part of popular television shows and movies) or influential (tastes changed because of the depictions)? This is less clear.

Indeed, as I suspect this book would argue, how exactly the modern kitchen evolved is a complex tale. This is true for many social phenomena as rarely can one firm or design or product upend everything. And accounting for changing tastes is quite difficult.

Defining the suburban aspects of the movie “Eighth Grade”

Defining the suburbs, whether considering geography or social life, can be complex. So when the film Eighth Grade claims to depict “the tidal wave of contemporary suburban adolescence,” how is suburbia depicted? Here are some key traits according to the film:

  1. People live in single-family homes. Kayla is shown going from house to house and acts as if her bedroom is a personal sanctuary from the outside world.
  2. The story revolves around the lives of children, a key emphasis of suburban life. When not in a home, Kayla is at school. Her social life revolves around school. Family life is critical as the primary relationship Kayla has is with her father who tries at various points to encourage her.
  3. A land of plenty. No one in the film lacks for anything and all the teenagers apparently have phones and devices to connect with each other and broadcast their lives. Some people in the film have more than others but consumer goods are not an issue in the suburbs depicted. Everyone is middle class or above even though we see little of what people do for work.
  4. The shopping mall is part of a key scene, one of the iconic places where teenagers can interact and consume.
  5. There is a good amount of driving required to get from home to home or to the shopping mall.
  6. The teenagers and families depicted are mostly white.

On one hand, the movie depicts a fairly typical residential suburban place. Many of the features of the suburbs listed above are on my list of Why Americans Love Suburbs.

On the other hand, the film does a lot with Kayla engrossed with her phone and social media. Could this take place anywhere? Or, is the film suggesting the particular combination of suburbs and social media leads to a negative outcome (too much online immersion) or positive (the values or features of suburbia help give her a broader perspective about live)?

Furthermore, the film primarily works within a well-worn depiction of suburbia: largely white, middle-class and above, revolving around teenagers, school, and families. Thinking like a sociologist in terms of variables, would it have been too much to situate a similar story in a more complex suburbia with more racial/ethnic and class diversity and a different physical landscape?

Americans love It’s A Wonderful Life but did not heed its main lessons, Part Two

Americans like the movie It’s A Wonderful Life (see its ranking according to the American Film Institute). Yet, I am not sure that those same viewers and reviewers have taken the morals of the film to heart. Part Two today:

George spirals downward because of financial problems at the savings and loan. Additionally, he was not sure about a life running the family business (which he thought his brother Harry would do). In the end, he finds joy in his family and friends in the community. The local relationships, from the local girl he married to the people who utilized the savings and loan, provide him reasons to keep living.

Yet, since the film came out (1946), Americans have moved away from the close-knit relationships. This has happened in two noticeable ways. The shift to suburbs from both big cities and more rural areas led to different kinds of social ties. Suburbanites can be fairly transient and build relationships around avoiding open conflict (see The Moral Order of a Suburb) and through local institutions (like school districts rather than because of immediate geographic proximity.

Additionally, sociologists and others have suggested Americans have fewer close friendships. Even if our social media and online friends and followers have exploded, these are different kinds of relationships compared to close relationships with people with interact with regularly in-person. Furthermore, advice columnists regularly suggest seeing therapists or counselors, more impartial third-party professionals, to work out issues.

Clarence shows George that the lives of those who cares about would be markedly different if he was not around. The closing scene finds the townspeople rallying around George and a proclamation that he is rich because of his relationships. How many people today would hope for such an ending? (Granted, this is a film so how often such joyous community celebrations happened is unknown.)

Of course, the appeal of It’s A Wonderful Life may just be its nostalgia for an age that seems long gone. In an often harried and disconnected world, Americans may yearn for a (fictional?) world where the good guys win, local companies and residents help each other, people have rich friendships, and people live in small towns. But, if anything, our collective decisions since the release of the film have likely moved us further away from these realities.

Americans love It’s A Wonderful Life but did not heed its main lessons, Part One

Americans like the movie It’s A Wonderful Life (see its ranking according to the American Film Institute). Yet, I am not sure that those same viewers and reviewers have taken the morals of the film to heart. Specifically, I will discuss two key themes and how American society has trended away from the lessons of the story.

The main villain, Mr. Potter, runs a heartless bank. In contrast, George Bailey continues in the family business and operates the local savings & loan. George wants to help local residents get into a new single-family home (which look like they are part of a new suburban subdivision). George ends up being the hero as he is a compassionate local businessman while Mr. Potter is cruel.

But, hasn’t the large, impersonal, profit-driven bank won out in American society, particularly as it comes to providing funding for single-family homes? Even as the film was made (in 1947), significant changes in the mortgage industry were already underway to help provide more long-term mortgages and government support for private mortgages. As the decades passed, more and more local banks were bought by national and international banks. The savings and loans organizations disappeared, particularly toward the end of the 20th century. The housing bubble of the late 2000s largely involved huge financial institutions who had invested in mortgages. The situation is a far cry from the era depicted in the film.

The megabanks of today may be more impersonal than cruel but the idea is the same: they do not have as much interest in local communities as George Bailey and his family. George’s institution needs to make money and he seems to be doing okay with a home and job. but it also feels a responsibility toward local residents. Even if Americans say they like the idea of small businesses and local businesses that part of communities, haven’t they given over control or assented to a financial system dominated by large firms?

Do suburbanites watch screeds about suburbia?

I recently read a review of a new documentary that addresses the housing issues and racism of the American suburbs. This led me to a question: do Americans in a largely suburban country watch films that directly criticize the suburbs?

I made a list of the first movies that came to mind as being known for their critique of suburban life. I have also included their box office earnings:

American Beauty – 1999 – $356 million

Far From Heaven – 2002 – $29 million

Pleasantville – 1998 – $49 million

Revolutionary Road – 2008 – $75 million

Stepford Wives – 1975 and 2004 – $4 million, $102 million

This is not an exhaustive list at all though it does quickly become tricky to determine whether a film is truly about suburbia and its way of life or the plot is simply set there.

Two quick thoughts:

  1. There is clearly an audience for such films. Not all of them were blockbusters but they made decent money.
  2. Some more data would be useful such as how much money was made on each film and how these box office figures compare to other films of their time.

Based on the research I have done on suburban-set popular television shows, I would guess television shows that try to critique suburbia do not tend to be popular.