Tag Archives: Apple

The threat to iOS

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Ars Technica has a post about Apple’s latest response to a lawsuit filed by Lodsys, a reputed patent troll, against of Apple’s app developers:

Lodsys began threatening both iOS and Android developers with lawsuits in May if the developers didn’t pay licensing fees for its claimed in-app-purchasing-related patents. Many independent developers lack the financial and legal resources to litigate a patent infringement claim, so a number of iOS developers began a campaign to get Apple to help, threatening a boycott of in-app purchasing if only to avoid such legal threats.

Lodsys acquired its four patents from former Microsoft CTO Nathan Myhrvold’s Intellectual Ventures patent holding company. It turns out that Apple already has a license to those patents by virtue of an investment deal in Intellectual Ventures. That deal gave Apple (among other companies, including Google) a license to some 30,000 or so patents under Intellectual Ventures’ control.

(In case you missed it, this is the same Intellectual Ventures that was the subject of a recent This American Life episode, which has sparked—to put it mildly—quite a discussion around the blogosphere.)

If Apple isn’t successful in defending its developers here, the whole iOS app ecosystem may be in jeopardy.  As innovative as Apple has been in creating and updating iOS devices—iPhone, iPod Touch, iPad—over the past few years, a lot of their success is due to non-Apple creativity.  There’s no way that Steve Jobs’ company could have created 425,000 apps over the past four years, and those apps are a (the?) main selling point for consumers purchasing iOS.

If Apple’s licenses with Lodsys/Intellectual Ventures don’t cover its developers and those developers can get sued one by one, two things will probable happen.  First, the largest/financially strongest developers will (like Apple itself) reluctantly pay off the patent trolls, surviving by ultimately passing the costs onto consumers.  Second, small developers will go out of business.

The origins of Oregon Trail

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While looking at a column that included some thoughts about the book American Grace, I stumbled across the story of how the computer game Oregon Trail became a sensation. Here is what happened in those early days:

Minnesota’s City Pages tells the story of the game’s early days, when it was an underground sensation, played only by Minnesota schoolkids through a teletype machine installed in a janitor’s closet.

The Oregon Trail — a computer game in which players go on a simulated wagon journey out West, making key decisions along the way (take the Donner Pass or go around?) — was invented by a group of nerdy, computer-programming public school teachers in 1971. It was originally conceived as a board game, but Don Rawitsch, Bill Heinemann, and Paul Dillenberger (all Minnesotans) quickly realized its potential as a computer game, and spent two weeks programming it on a middle-school teletype terminal. Their students played the game without a screen, by taking turns pecking out commands on the console, which forwarded them on by telephone to a mainframe computer; the game’s prompts (“You have dysentery”) came out of a printer. In subsequent years, the game was accessed by kids statewide through the same method.

Everything changed in 1978, after a handwritten bid was submitted by Steve Jobs and Steve Wozniak of Apple Computer, then just two years old. Apple IIs were installed in schools throughout Minnesota, and the game was rewritten in the form in which millions of students have encountered it since then. Over the past 40 years, 65 million copies have been sold, making The Oregon Trail the most widely played educational game of all time. Nowadays, you can play it on your iPhone for 99 cents.

The Oregon Trail wasn’t just one of the first computer games — it was, as City Pages’ Jessica Lussenhop points out, “one of the first simulation computer games.” In fact the emphasis, for its creators, was on simulation. Looking back, one of the most striking things about the game is its accuracy: The programmers pored over actual settlers’ journals to figure out exactly how often players should break their wagon wheels, get sick, or meet helpful Native Americans, and painstakingly integrated those probabilities into the game. The Oregon Trail made pioneer history more fun — but it also made it more accurate.

Another innovation brought to you by Apple.

In conversations with other people my age, many of whom grew up playing Oregon Trail at school or at home, there is both joy and nostalgia when anyone brings up this game. Looking back it, it isn’t terribly complicated, the graphics were limited, and I’m not sure how much we actually “learned.” Perhaps it was the fact that it was a video game that one was allowed to play at school (along with other beloved games like Where in the World Is Carmen Sandiego?). However, I must ask: by playing this educational game and the others that followed, have students become more knowledgeable? Have these games contributed to rising educational achievement? (I think the answer to both of these is probably no or the impact is very limited.)

It is also interesting to see this idea that Oregon Trail was one of the first simulation games. I have long been a player of a few of these games, most notably Simcity, starting with a 386 version on a monochrome screen.

The iPad as magic

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Sales of Apple’s iPad have been impressive. Virginia Postrel argues that the appeal of the iPad is in its magic:

When Steve Jobs appeared on stage last week to unveil the iPad 2, which hit stores Friday, he said, “People laughed at us for using the word ‘magical,’ but, you know what, it’s turned out to be magical.”

Apple has long had an aura of trend-setting cool, but magic is a bolder—and more provocative— claim…

With its utterly opaque yet seemingly transparent design, the iPad affirms a little-recognized fact of the supposedly “disenchanted” modern world. We are surrounded by magic…

“Between a wish and its fulfillment there is, in magic, no gap,” wrote the anthropologist Marcel Mauss in “A General Theory of Magic.” Effortlessly, instantly, the magical alters reality with a tap of the finger or wave of the hand. Sound familiar?

This argument reminds me of Max Weber’s claims about the rationalization of the modern world. On a broader scale, Weber argued that bureaucracy, efficient for dealing with large groups of people, would lead to a “iron cage” where everything would be routinized. Postrel argues that even though the iPad is the product of modern bureaucracies (even Apple is a bureaucracy though it positions itself as the anti-bureaucracy, usually referring to Microsoft, with a charismatic leader), it is magic in that the user has little idea of how it all works, is unable to open it up and “look under the hood,” and it is like an extension of oneself.

This could be one explanation for the iPad as magic. There could be some other reasons as well: its size, the vibrant screen, the Apple brand, and its positioning as the most popular (and the first mass-market product?) of the burgeoning tablet market. Another explanation could be this: the iPad brings joy or happiness to its users in a way that many modern products do not. While laptops are often intended for work and new cars are functional transportation options, the iPad is there for enjoyment. In a disenchanted world, this is an re-enchanting product in the same way that the Microsoft Kinect (with its own impressive sales) is magical: it is meant to be used for fun.

Will the magic decline over time as more products offer the same possibilities? Probably. But for now, the iPad may have just cornered the short-lived market on magic and re-enchanting its user’s worlds.

Musical innovation

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As I noted in passing a few days ago when discussing the Brittney Spears’ dispute with the Bellamy Brothers, pop songs are pretty much all alike.

The same goes for music labels’ business models.  Commenting on a recent Financial Times article, paidContent suggests that “new” music services reportedly in development by Apple and Google — allowing individuals to store music on a “hard drive in the sky” — seem to be less “innovation” than “more of the same”:

The idea sticks closely to today’s à la carte, per-track model of buying individual tracks, which itself replicates yesteryear’s model in which music was packaged up in to individual plastic units of consumer product.Growth in this method of buying digital music has basically peaked in the U.S.. Will a hard drive in the sky give it a lift? Unlikely. Some now think that illegal music consumption is so tempting that the industry should effectively mimic this “music like water” approach legally.

Of course, Rhapsody has an all-you-can-eat model, has been available in the U.S. for years, and is a bit player.  Maybe it’s time to start coming up with some actually new ideas…

Is selling the naming rights to Chicago El stops annoying or cool because Apple is sponsoring a station?

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The Red Line El stop at North and Clybourn may soon be the Apple Red Line stop. It is not named that yet but there is plenty of Apple already in the station:

???There’s reason to be grateful to Apple for the metamorphosis of this patch of Chicago. Apple has not only built a store more stylish than anything nearby, it has invested close to $4 million in the North/Clybourn station.

It’s the equivalent of mowing the neighbor’s weedy lawn — and paying the neighbor to let you.

Outside, the station has clean new brick, big new windows and a sleek new look, partly 1940s and entirely 2010.

The inside isn’t stylish, but it’s improved. Someone has scrubbed the red concrete floors, brushed red paint on the old railings, tried to wipe the grime from the escalator stairs.

And the Apple name is everywhere, except out front.

From the moment you push through the turnstile, Apple ads as bright as searchlights beam at you. Down in the tunnel, all the other ads are gone.

Apple expressed interest in calling it the Apple Red Line stop. The CTA, which is exploring the possibility of selling naming rights to its stations, said Apple would get the right of first refusal for this one.

A further sign that corporate America is taking over or a clever revenue generating trick from the city of Chicago?

If Steve Jobs is grouchy in his email responses, why even bother responding?

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This is an interesting story: a journalism student tried to contact Apple public relations as part of an assignment and ends up getting an unhelpful response from Steve Jobs. After Apple PR didn’t respond to the student, she emailed Steve Jobs. Jobs responded but ended with this message: “Our goals do not include helping you get a good grade. Sorry.”

But it gets more interesting: Jobs apparently has a history of similar responses to others who email him. A few questions follow:

1. How many emails does Steve Jobs read a day?

2. If his responses draw comments about his “grouchy side,” why even bother responding to emails like this? How can this help Apple at all?

The “selfish elite” own iPads

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New technology from Apple always seems to stir up a lot of attention. MyType, a consumer research company, studied both the owners of iPads and the new gadget’s critics (20,000 people total):

iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. In other words, “selfish elites.”

They are six times more likely to be “wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50 year olds,” MyType’s Tim Koelkebeck told Wired.com.

96 percent those most likely to criticize the iPad, on the other hand, don’t even own one, although as geeks, they were slightly more likely to do so than the average population — and far more likely to have an opinion about the device one way or the other (updated). This group tends to be “self-directed young people who look down on conformity and are interested in videogames, computers, electronics, science and the internet,” said Koelkebeck.

A strong reminder that technology is not just a tool; it is often a status symbol. I remember having a discussion with some students about what it meant to have and display an Apple laptop in class. Students were quite aware that they were sending some sort of message about themselves in their computer choice.

It is also worth remembering that Apple once held its own non-comformist identity as they took on big, bad Microsoft. Today, Apple’s products such as the iPod, iPhone, and iPad are the height of cool but those who have them may be considered comformist.

Blood gadgets

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Many consumers don’t ask, and presumably often don’t care, how their newly purchased products came to be. Certain products have drawn attention, such as “blood diamonds” (accompanied by a preachy Hollywood film by the same name) or Nike shoes made by sweatshop laborers.

New York Times columnist Nicholas Kristof draws attention to another set of consumer goods: high-tech gadgets including cell phones. These devices often include hard to obtain minerals, such as tantalum which is found in Congo. There are some activists who are planning to bring attention to this by taking their argument to tech companies like Microsoft, Apple, and Intel:

A humorous new video taunting Apple and PC computers alike goes online this weekend on YouTube, with hopes that it will go viral. Put together by a group of Hollywood actors, it’s a spoof on the famous “I’m a Mac”/”I’m a PC” ad and suggests that both are sometimes built from conflict minerals.

“Guess we have some things in common after all,” Mac admits.

Stay tuned. A strong-enough consumer/activist push will likely lead to these companies pledging to use responsible materials.

Also: one wonders how this decades-long situation in mineral-rich Congo might inform decision-making regarding recent finds of vast amounts of valuable minerals in Afghanistan.