This story has now been going around for a few days: a bride-to-be decided 6 months before her wedding to not look at herself in the mirror for the next year, blog about the experience, and draw attention to how women think about beauty and their bodies. What perhaps has gotten lost in this story is that this is being undertaken by a sociology PhD student who is writing a dissertation about women’s clothing sizes:
When Kjerstin Gruys got engaged to her longtime boyfriend, the former fashion merchandiser turned sociologist feared she would relapse into an eating disorder as she hunted for the perfect wedding dress. She was fiercely committed to researching her sociology Ph.D. on beauty and inequality, but was overwhelmed by the pressure of having a picturesque wedding. Her values and behavior were at odds, and she knew had to do something — and quick.
Instead of becoming engulfed in a vanity obsession, she committed to a year without mirrors — and launched the blog Mirror Mirror…OFF The Wall six months before her wedding date…
For her Ph.D. research, Gruys has moved on from body image and started examining vanity size — when clothing that was once, say, a size 8, becomes a size 6 so that women feel better about themselves, she said. By analyzing Sears catalogs from the past 100 years, Gruys said she’s seen drastic changes in clothing size over time. “I think the most interesting thing I’ve found so far is simply that clothing sizes have changed so dramatically, especially for women, and in the direction of getting away from having the clothing size and clothing measurements having any relationship to each other.”
“When we think of standards we think of things that make our lives more standard and more efficient,” she said. But clothing size standards are different across every fashion firm and even across brands within a firm. “We attach so much emotion to body size, women especially and companies want us to feel good when we are trying on their clothes.”
Both projects sound interesting and studying women’s clothing sizes from a sociology of culture perspective is something I wrote about recently.
It is also intriguing to think how this PhD candidate is mixing more traditional forms of research with blogging. This particular mirrors project is not simply being undertaken by someone like AJ Jacobs, a writer who has tackled some odd activities and then written about them (my favorite: The Year of Living Biblically). Rather, this is an academic who has a background in fashion who is also researching topics in the same subfield. The blog could function as more of a personal outlet but I assume it would be informed by sociological insights. I suspect we will see more of this in the future as academics would benefit quite a bit from blog side projects that draw attention to noteworthy issues as well as highlight their research.
A final thought: what would be an equivalent project that a man could undertake?