The problems of classifying Hispanics in the Census

A sociology professor talks about the different ways in which the Census has classified Hispanics:

Professor RUBEN RUMBAUT (University of California at Irvine): Race is one of three questions that has been asked in every census since 1790. So for 220 years, that person’s age, sex and race have been asked in a census. Age and sex have been measured in the same way for 220 years. Race has pretty much never been measured in the same way from one census to the next, suggesting this is not a biological given category but a social and legal and political construction whose meaning changes over time…From census to census, there are slight changes in wording, in instructions, and that end up making a significant difference in the actual responses that people gave.

The sociologist goes on to explain studies he has been a part of that show how immigrant groups differ in identifying themselves as white:

A colleague of mine and I since 1991 have directed the largest study of children of immigrants in the United States over time, looking at 77 different nationalities, including all of the ones from Latin America. And over time we have asked them separate questions about their ethnic identity and also a question about race. We also independently interviewed their parents.

Cuban parents, 93 percent of them, thought that they were white, but only 41 percent of their own children thought they were white; 69 percent of Nicaraguans, Salvadoran and Guatemalan parents thought they were white, but only 19 percent of their own children thought they were white.

These are quite wide differences. The Census is supposed to offer reliable and valid data over time but in this particular category, the Census has had difficulty.

Interestingly, the sociologist suggests there were experiments embedded in the 2010 Census in order to help solve these issues for the next Census:

Already in the year 2010, there were four experiments embedded in the 2010 census looking ahead at how to make changes for the year 2020. One of the things that are being considered, for example, is trying to create a single question that combines both Hispanic ethnicity and race into a single question.

I hadn’t heard anything about these experiments and I guess we’ll have to wait and see how this turns out. Whatever is decided, sociologists and others will have to find ways to put together the various measurements over the decades.

Not so fast on integrated American neighborhoods

Taking another angle on residential integration (based on data from the American Community Survey – also reported on here) suggests it is a very slow process. Two sociologists suggest some has changed – metropolitan whites now on average live in neighborhoods that are 74% white (the figure was 88% in 1980). But minorities still have similar segregation figures to 2000:

•Black-white segregation averaged 65.2 in 2000 and 62.7 now.

•Hispanic-white segregation was 51.6 in 2000 vs. 50 today.

•Asian-white segregation has grown from 42.1 to 45.9.

This index score (and I think this is a dissimilarity index) ranges from 0 to 100 with a score of 0 meaning that two groups are completely integrated while a score of 100 means that two groups live completely separately or in different neighborhoods.

Based on this analysis, it looks like the issue of residential segregation is one that will be with us for a long time yet. While there was improvement for some groups, there were  negative or very limited changes for other groups. All that said, residential segregation looks like it is still an entrenched feature of American life.

The next biggest US TV network: Univision

Amidst lower ratings and numerous articles about how to avoid TV all together, the big four American TV networks have some major competition: Univision. With already decent ratings and a growing Hispanic population, Univision may just be the network of the future:

With double-digit ratings growth this season, Spanish-language broadcaster Univision is off to a better start than any of the major English-language networks, and the future is promising as well.

The new census is expected to show a nearly 45% increase in the number of Hispanic Americans since 2000, to a total of 50 million. This couples with continuing audience erosion at the major networks and Univision’s recent deal with Mexican programer Grupo Televisa, which locks up the source of much the network’s popular programing for at least another decade.

Just a few years ago, the notion of Univision catching and surpassing them would have had mainstream network executives rolling with laughter. They’re not laughing now.

And they’re not talking publicly about it either: When asked to comment, the Big Four nets refused.

So while the big 4 networks are chasing edgy 18-49 year olds (or older viewers), Univision is capitalizing on the big demographic changes taking place in America.

How will the big 4 networks respond? They have been having troubles for years, losing viewers to cable and other media. Might we see some crossover programming from Univision and other Spanish-language stations reach the air through older broadcast networks?