Pivoting toward greater competition

Ryan Singel over at Wired magazine writes about a new start-up called LawPivot that helps start-ups with their legal questions:

LawPivot’s solution is to create a Q&A site where startups can ask legal questions confidentially and then get recommended lawyers to answer the question, which can lead to the former hiring the latter.

While California-based startups can now ask three free questions a month, LawPivot will soon be charging companies $80 for each question. For lawyers, the benefit is being able to land new clients for themselves or their firms, and to build a reputation — though they don’t get paid to answer a question.

Despite potential ethical issues and haughty dismissals by certain blogs, this certainly is where the legal profession is heading.  In a globalized world with plenty of lawyers looking for work, more competition is inevitable.  Fees are going to go down.