LawPivot’s solution is to create a Q&A site where startups can ask legal questions confidentially and then get recommended lawyers to answer the question, which can lead to the former hiring the latter.
While California-based startups can now ask three free questions a month, LawPivot will soon be charging companies $80 for each question. For lawyers, the benefit is being able to land new clients for themselves or their firms, and to build a reputation — though they don’t get paid to answer a question.
Despite potential ethical issues and haughty dismissals by certain blogs, this certainly is where the legal profession is heading. In a globalized world with plenty of lawyers looking for work, more competition is inevitable. Fees are going to go down.