Tag Archives: Levittown

The two basic floor plans in the original Levittown

Posted on by

One important aspect of the influential Levittowns were the houses: simple, cheap for buyers, and could be efficiently built.

http://www.ushistory.org/us/53b.asp

The Levitts mass-produced these homes in a way that would become fairly standard among large builders. The process involved manufacturing a number of the pieces off-site and having different crews tackle each home site at different points of the home’s construction. This process differed quite a bit from the rest of the housing industry which was largely comprised of small builders who took more time with each home. While this mass process led to more uniformity (and suburban critics jumped on the architectural similarity as a metaphor for all of suburbanization), it also dramatically reduced the cost of houses. A number of initial buyers noted that they could purchase a new home in a Levittown with a cheaper monthly cost than they could rent accommodations elsewhere.

Two additional thoughts about these floor plans:

1. A fascinating aspect of these basic house models is the number of modifications made to the homes over the decades.

2. The square footage of these new homes, roughly 1,000 square feet, is unthinkable today in new homes as the average new American home is now over 2,500 square feet.

The balloon-frame building invented in Chicago in 1833

Posted on by

The building technique that helped give rise to mass-produced suburbia was invented in Chicago in 1833:

But traditional building methods required hand-hewn beams, hand-wrought mortise and tenon joints, lapped half dovetails, and something more crucial — labor-intensive construction at a time when labor was spread too thin.

Then in Chicago, Augustine Taylor got credit for creating balloon-frame construction, a hammer-and-nails forerunner to the light-frame construction that still dominates U.S. housing…

Experienced builders supposedly derided Taylor’s St. Mary’s Church in Fort Dearborn as “balloon-framed” because it looked like a stiff breeze would blow it away. But many accounts suggest the name came from a similar French Missouri type of construction called maison en boulin…

Chicago architect John M. Van Osdel attributed the invention to Chicago carpenter George W. Snow in 1832. The Chicago History Museum and other scholars point out that Virginia carpenters in the 17th century — facing similar pressures to build fast — employed similar techniques. But it wasn’t mass-produced like Chicago was prepared to do. Between 1866 and 1875, the Lyman Bridges Company of Chicago sold pre-fab balloon-frame structures to western settlers, one of several purveyors of so-called “sectionalized housing.”

This technique was perfectly suited for mass produced suburban housing in the post-World War II era as it could involve standardized parts, be constructed quickly, and be done cheaply. Builders like the Levitts could quickly construct the frame of a home (after a foundation was laid) and then have a series of other workers come through to complete the home. The majority of American homes rely on wood studs nailed together – not complicated but relatively sturdy.

It is interesting to see that this is the #5 innovation from Chicago’s history. Considering the work that went into some of the others (like #8 Reversing the Chicago River), the balloon-frame structure had an outsized impact on American life.

You can indeed paint McMansions and the suburbs

Posted on by

One columnist is taken aback when someone is able to paint the suburbs:

Some while back, I sniped that, while landscapes of the kind that made the New Hope School of Impressionist Painting so influential continue to be painted in the absence of the actual scenery, the McMansions that knocked farmland off the map seem not to have inspired anyone.

I was wrong. For several years, pastel artist Michael Wommack of Langhorne has been exploring the suburban grid, affectionately in the case of Levittown, where he grew up, and with more of an edge when it comes to pretentious developments in the former hinterlands.

Wommack’s “A False Sense of Security,” among works on view at Pennswood Village through May 12, was inspired by a cul-de-sac in a pricey neighborhood the artist drove past one day…

He calls his tract-house studies “The Suburbia Series.” “People who know Levittown call it ‘The Levittown Series,’ ” he says.

This might confound suburban critics who often argue that suburbs have little redeeming value. Art dealing with the suburbs, whether it is in novels, on the big screen, or on canvas should then be devoted to the hidden dark sides of suburbia. But, suburbs, like other locations, are made up of people trying to make sense of the world, however misguided their efforts might be. For someone who grew up in one of the Levittowns, it sounds like a perfect subject to me.

It would then be interesting to see how people respond to such paintings. Would critics take non-critical depictions of the suburbs seriously? Would exactly would purchase paintings depicting Levittown-like communities?

Bill Levitt only allowed open housing in Levittowns after MLK was killed

Posted on by

The several Levittowns built in the 1950s were often viewed as model suburban communities. However, they had a darker legacy as the builders, the Levitt family, would not sell homes to blacks. The book Levittown: Two Families, One Tycoon, and the Fight for Civil Rights in America’s Legendary Suburb recounts the hostility the first black family to move into Levittown, Pennsylvania in 1958 faced. The epilogue to the book (p.194-195) includes this description of how Bill Levitt finally agreed to open housing:

Levitt remained on as president of the company for about six months, however, and had one last unexpected order of business before he left for good. It began on April 4, 1968, when Martin Luther King was assassinated in Memphis, Tennessee. Six days later, a small story on page four of the Wall Street Journal bore the headline, Levitt & Sons Starts ‘Open Housing’ Policy as King ‘Memorial.’ The Journal reported that the proposal had been “drawn up by the Levitt management and approved ITT,” though failed to specify whether it had originated with Bill Levitt himself. Nevertheless, the announcement was viewed as a stunning admission of his past racist policies and the mark of sweeping changes to come. “Open housing was one of Dr. King’s greatest hopes,” said Levitt, “our action is a memorial to him.”

African-Americans were already living in his three Levittown communities, but Levitt & Sons now had eighteen communities being constructed around the world, from Illinois to France, and the new policy would ensure open housing in each. “It is high time that we take this stand,” Levitt said.

The company took out a full-page advertisement in cities including Washington, D.C., New York, Philadelphia, Baltimore, and Chicago to announce the plan as well. At the top of the ad was a large picture of Martin Luther King. Underneath the photo was the headline Levitt Pays Tribute to Dr. King in Deed – Not Empty Phrases. The ad continued, “This Company has adopted a new policy – effective at once – eliminating segregation any place it builds…We ask all our colleagues to adopt a similar policy without delay. The forces of bigotry and prejudice must not be permitted to prevail any longer, and we urge all builders – large and small alike – to do their part in making America once again the ideal of the world.”

It is unfortunate it took so long for Levitt & Sons to make this move. In the meantime, blacks were denied the opportunity to live in communities that were seen by some, including the Levitts, as the epitome of the American Dream.

The story in the book is fascinating. The Myers family, Bill, Daisy, and two kids, moved into the suburb in 1957 and were immediately faced with mobs, harassment, actions from the KKK, burning crosses, and indifferent local police. That all of this could happen in the northern suburb, one close to Trenton and not too far from Philadelphia, might surprise some. At the same time, such situations were not uncommon – the actions here reminded me of the Cicero, Illinois incident in 1951 when a black family moved to an apartment in the suburb just outside of Chicago.

McMansions come to Levittown

Posted on by

Levittowns are well known for its mass-produced homes but plenty of change has come to these homes and communities in recent decades. There are now even McMansions:

Take a ride down any Levittown street, and you will see the changes. I suppose, after 60 years, some change is to be expected. Apparently, even a complete tear down and re-build. That’s what happened over in Levittown’s Kenwood section.

This super-sized,’McMansion’, juxtaposed next to an asbestos-sided Jubilee, is the talk of Kentucky Lane. To my knowledge, there was no camera crew or shouts of ‘move that bus!” for this renovation. This prominent 3-story home is a sore thumb on a quiet street of  neatly lined Levitt built 2-story specials. It’s a monster of a house, complete with 5- bedrooms and 4-bathrooms. And? It is for sale. The asking price? Over 600-grand.

In.

Levittown.

Who will buy this house?

I posed this question to local realtor, Jen Mandell-Sommerer, of RE/MAX Advantage. She shared, “It’s not going to help the sales in Kenwood, nor do I think it is going to really hurt the sales in Levittown. The home just does not fit the area. I feel if a buyer has $650,000 they are not going to look in the Levittown area, especially in Bristol Township for that price range. Our houses are selling just in the $200,000 range.”

The listing for the house, which is down to $495,000, is here. Looks like a possibility for a McMansion: 3265 square feet, some odd architecture in the front, and a teardown that dwarfs original (yet altered) Levittown homes. The red sports car in the front driveway (both uncovered and covered) is an interesting touch, there is an interesting walk-through shower, and an extra-wide (leather?) chair next to a jacuzzi tub.

Thinking about the future of suburbs in Levittown

Posted on by

At the end of a retrospective article about Levittown, CNN considers the future of the suburbs:

It’s a hot issue in academia to think about what suburbs may become.

An upcoming exhibit at the New York Museum of Modern Art, called Foreclosed: Rehousing the American Dream, proposes several visions, including one that would integrate nature more sustainably into the suburbs and another that would try to make suburban neighborhoods denser.

Something has to change, said Barry Bergdoll, MoMA’s curator for architecture and design, or we will “roll the suburban carpet across all the open land that is left.”

“It’s just irresponsible to have a model that encourages moving out onto green fields and leaving behind decaying rings of an ever-fattening tree,” he said. “I’m interested in not just letting the path of least resistance exist. It’s cheaper for a developer to build on virgin territory, but it’s not cheaper for people to live on it or get to it.”

This year, another group of designers descended on Levittown to imagine “a future suburbia” in the place where the concept was hatched…

For a day, a designer named Claudia Linders turned Dwyer’s Levitt home into an “Attention Clinic.” Patrons sat in her living room and waited for a chance to receive advice, attention and/or hugs from Dwyer and two actors.

The idea was to make suburbia profitable rather than just a place where people live.

“They kept choosing me (for advice), I guess because I was older and wiser,” Dwyer said, cracking a smile. “Because these actresses, they were beautiful.”

All this attention confused Dwyer, who said she was happy to give out advice to strangers but felt somewhat unqualified to make life decisions for them.

There was a real chance here to share with the public what academics forecast for American suburbs. For my six predictions for American suburbs for 2012, read here. But here is what this article went with:

1. A typical critique that suburbs take up too much open land and by focusing resources on suburbs, other locations are impoverished. These opinions aren’t necessarily wrong (indeed, the densification of the suburbs is a popular topic today) but these ideas have been around for decades.

2. This last bit about the “Attention Clinic” seems more like performance art than a viable option for American suburbs. What exactly is this supposed to illustrate?

This is a puzzling selection of “what the suburbs may become.” While the earlier parts of the article hit some key elements that make Levittown unique including its mass production and its race relations, the last part of the article is a missed opportunity.

The BBC on Levittown 60 years later

Posted on by

The BBC goes back to Levittown, Pennsylvania and finds that it looks like much of America:

Now, as then, the community is home to a diverse cross-section of middle-class voters. But whereas in 1960 unemployment rates were less than 6% and business in Levittown could not expand fast enough to meet growing demand, the outlook for current residents is grimmer…

Now, the outer roads around Levittown are lined with strip malls, and in them a dozen different grocery and convenience stores, a Super WalMart, McDonalds, and hotel chains.

The houses, once indistinguishable from one another, have developed individual flair: on one street, one house has painted pink brick face, while another has built a covered front porch…

It’s not a greying district by any means – thanks in part to the housing collapse, Levittown is once again an abundant source of inexpensive housing, and as a result more new families are moving here to get their start.

The Levittowns are often held up as exemplars of the massive suburban boom in the United States in the decades following World War Two. The mass production of the homes was unique then though the techniques would look fairly normal today. I like that this article emphasizes the changing nature of this suburb that was once derided for its similar looking homes and relatively homogenous population. We would do well to have such a view of all suburbs: they change over time even if some of the physical pieces, such as single-family homes or strip malls, are the same.

The two best books I can recommend on Levittown(s):

1. The Levittowners by Herbert Gans. Based on ethnographic work conducted during the early years of the development, Gans combats some of the common suburban stereotypes.

2. Expanding the American Dream: Building and Rebuilding Levittown by Barbara Kelly. Kelly gives more details about how Levittown residents have customized their homes and what this means for the community.

The similarities between selling kitchen appliances in the 1950s and today

Posted on by

Selling the kitchen has been a key component of the sales pitch for homes for decades. Adweek takes a look at how the sales pitch from the 1950s is similar to today’s pitch:

It goes like this: If you want to make that new fridge and stove desirable, advertise it as part of a kitchen that’s desirable. So long as homeowners blush with shame over their cracked linoleum and dated cabinetry, showing them the meal-prep space of their dreams is likely to spur them into buying the new appliances that go with it. Want proof? Take a look at both of the appliance advertisements below.

“History repeats itself because these ads are really quite similar,” observes graphic designer Ken Carbone, co-founder of the design and branding company Carbone Smolan Agency. “In their own way, they both say ‘modern’—and they both promise bragging rights, as in, ‘you too could have this!’”…

Move to 2011, and Jenn-Air appliances are using the same kind of dream-kitchen sell GE did 56 years before, but with key aesthetic variations. “In the old ad, color itself says modern, and stainless steel is the secondary element,” Carbone notes. “Today, it’s inverted. Stainless steel is the hero.” He’s right. We’ve entered the era of the home chef and industrial chic. It’s also obvious that the Levittown ranch house’s 32 x 25-ft. footprint has morphed into McMansion proportions. (How else to fit that granite-topped kitchen island?)

Thematically, however, it was the same old pitch about the same new kitchen. “Both companies knew their audiences, and both were selling bragging rights,” Carbone says. “It’s just that the first ad suggests macaroni and cheese and the second fusilli al pesto.”

As a bonus, you can look at the original 1950s Levittown kitchen advertisement below the story.

Doesn’t this suggest that Americans are still falling for (or attracted to, depending on your perspective) for the same pitch based on “bragging rights”? Is this a good or bad thing? The pitch is still the same: get the right appliances to portray a certain image to others. The content of this image has changed, domesticity in the 1950s versus “professional” cooking today, but it suggests advertisers correctly tapped into the American psychology.

Are there other effective ways to sell kitchen appliances?

Thinking about kitchen appliances, I wonder how many Americans replace them while they still function just fine in order to “keep up with the Joneses.”