Filming in a real place but not calling it that place in the movie

A new streaming romantic comedy features a Chicago suburb:

Photo by Ron Lach on Pexels.com

“Libertyville will be featured quite a bit,” he said. All the business names were kept as is and some of the shopkeepers appear in the film, he added.

The village was to have been one of the locations for another of his holiday films, Charles said. That was delayed but filming for “Christmas at the Zoo” has been approved by the village and is planned for December.

“Libertyville has been on our radar for some time,” he said. “Having had a great experience shooting ‘Exes’ there, we’re happy to be coming back.”…

Local actors will be used in the film and Libertyville will be listed as an official filming location on the IMDb website.

With all these real shots of Libertyville, it appears the film does not say it takes place in Libertyville. From one Facebook post and a brief shot in the movie trailer, it appears the community in the film is named “Mill Creek.” According to Wikipedia, there are at least a few communities in the United States named “Mill Creek.”

I have wondered about whether filming in real locations matters for those watching a film or TV show. Couldn’t they just have found some establishing shots or used a studio to film? This is commonly done so how much does it matter that this was set in a real place that the film’s creators were familiar with? Perhaps the residents of Libertyville can watch and discuss and then compare what people who watch from elsewhere think.

Mixing genres with Sears’ “Connecting Flight” commercial

The Sears TV commercial running right now titled “Connecting Flights” turns a holiday romantic comedy trailer into an appliance advertisement. Watch here.

My Culture, Media, and Society class recently discussed genres and how they help structure narratives. If you have seen a holiday romantic comedy movie trailer or commercial, you have seen the opening part of this particular advertisement. Two people are trapped at an airport after their flights have been canceled. They meet and start enjoying each other’s company in the airport. Yet, when they finally find flights out, they realize they want to stay together and start running toward each other.

This is where the genre falls apart. Instead of running the arms of the other, each crashes into a stainless steel refrigerator. And it turns into a clear advertisement for Sears. On one hand, it is a smart use of an existing type of cultural work. On the other hand, the ending is so different than the beginning that I wonder how many people like Sears at the end. It is a bait and switch: what happened to the cheesy, feel-good romantic comedy?

In the end, Sears uses an existing narrative form to try to provide a new perspective on appliances, one of the few things Sears now has going for it. But, the contrast in genres, switching so abruptly from holiday romantic comedy to selling home appliances, is jarring.