Two authors looking at patterns in self-help books suggest they provide readers with aspirations and dreams of living in McMansions:
Jolenta Greenberg and Kristen Meinzer are dedicated to finding answers to those questions. They are the authors of “How to be Fine: What We Learned from Living by the Rules of 50 Self-Help Books” and the hosts of the “By the Book,” a podcast in which they both follow the rules of one self-help book for two weeks...
On the aspirational nature of self-help books and their authors
Meinzer: A lot of these books are setting themselves up, or setting the authors up to be who we should aspire to be. We should be as exciting, as entrepreneurial, as organized, as worldly as this person selling dietary supplements and living in a McMansion.
Maybe some of us don’t want that. Maybe there are a lot of other ways we can be, and we can all be very content living what works for us.
And unfortunately, a lot of the self help books we’ve lived by do somehow create a world view that this is the one single way to be.
From The Power of Positive Thinking in 1952 to today, Americans seem to enjoy looking for reinforcement regarding getting ahead and becoming successful in life. And it is not an accident that this often connects back to the suburbs. I take the reference above to “living in a McMansion” to be a reference to achieving the American Dream, often defined as living with a nuclear family in a suburban single-family home in a attractive neighborhood or community. This is a powerful ideology reinforced by decades of government policy, American values, race, and religion.
A lot of this came together in the 1950s: with postwar prosperity and change, numerous social forces – including self-help books – promoted a suburban lifestyle. This was not without its critics attacking the suburban good life from numerous angles, ranging from urbanists promoting city life to clergy decrying the abandonment of cities, but they could do little to stem the tide. (See James Hudnut-Beumler’s book Looking for God in the Suburbs has the best academic treatment of this subject.) After this, the American Dream was sealed: it was not just about getting ahead or making a better life but rather involved a successful suburban life.
It is also interesting to consider why a McMansion is a potent symbol of this suburban good life through self-help. Is it because it is a relatively new home? Is it because the external features of the McMansion – architecture, square footage, impressive facade – are meant to impress? (Critics of McMansions would argue that these are exactly the problems with McMansions: they appeal to particular tastes and hide all sorts of deficiencies.) Are there people who follow self-help principles, become successful, and buy tasteful older homes or live in mid-century modern suburban homes?