The rise of Jonathan and Drew Scott may be both improbable and humorous enough for a sitcom:
The series is titled “It Takes Two,” based on the Scott brothers’ memoir of the same name. The show follows two entrepreneurial twin brothers who decide to join forces in the real estate business when they realize they are stronger together than apart. Fox has given the project a script commitment with a penalty attached.
The Scotts rose to fame with their hit TV series “Property Brothers,” which is broadcast on HGTV in the U.S. The show proved so successful that it inspired multiple spinoffs, including “Brother vs. Brother” and “Property Brothers: At Home.”
Brothers Jon and Josh Silberman will write and executive produce the series. The duo’s previous TV credits include “Living Biblically” and “It’s Always Sunny in Philadelphia.” They are also writing the screenplay for the upcoming Wile E. Coyote movie.
Given the popularity of the HGTV show with its combination of real estate and renovation plus friendly zaniness, this could easily lead to the land of TV sitcoms.
At the same time, it would be very interesting to see how different the sitcom is from the scripted reality presented on Property Brothers. What details about the Scott’s will be shared on the sitcom? Will the sitcom maintain the general positivity and wholesomeness that marks HGTV shows? Will the sitcom parody what happens on HGTV or will those be the serious moments on the show?
I suspect the sitcom will tread lightly on what actually happens on HGTV or in revealing the “dark sides” of the brothers. This may not be the case if the brothers are hoping to go a new direction or if their HGTV contracts are coming due soon. But, could the Scott’s reinvent themselves with this sitcom or is it another avenue for burnishing their brand and bringing in revenue?
(Final note: if this is successful, how far away is HGTV from running its own sitcoms or dramas? Given the heavy editing and scripting already, perhaps the network is not that far off.)