When Craigslist ads use the term McMansion to make their listings seem bigger

I occasionally see Craigslist ads that include the term McMansion, including two from this past week that appear intended to make their homes seem bigger:

-This “Gorgeous McMansion” outside of San Antonio. The home is 1,653 square feet, far short of the national average for new homes. The home looks like nothing special outside or inside, let alone an ostentatious McMansion.

-This “MASTERFUL 3BR/2BATH McMANSION!” in the East Village, New York City. It is a 3 bedroom apartment and while the description suggests it has “soaring ceilings” and “spacious sunsplashed rooms,” the pictures don’t look special beyond the outdoor patio space.

I understand the interest in having their housing unit sound bigger than it is. Real estate agents and others have a whole set of words intended to talk up smaller spaces. Invoking the idea of a spacious McMansion might sounds good but it also serves to invoke a whole range of negative stereotypes. Neither of these advertised units are anywhere near McMansions in size, amenities, or design so this could end up being a losing strategy.

In the end, does this suggest there are enough people searching Craigslist who positively respond to the descriptor McMansion?

Liechtenstein losing the equivalent of a McMansion

The Wall Street Journal notes how the small country of Liechtenstein just got a little smaller, about the size of a McMansion.

Last month, Liechtenstein’s government said it altered its official map, part of a move to a more precise, satellite-based surveying system. The result: Bits and pieces amounting to about a quarter of an acre disappeared.

The land, cumulatively big enough for a McMansion, didn’t abruptly leave anyone living in a new country. So locals viewed the tweak as little more than a curious result of advancing technology…

The lost territory, which only shows up on the most precise technical maps, might have singed national pride or prompted a call to arms in some places. Not in Liechtenstein, a country of roughly 37,000 people who relish their homeland’s diminutive stature the way Texans prize enormousness.

This could lead to some discussions of how more precise mapping leads to boundaries changes like this. But, the comparison to a McMansion is more interesting here. If you had to make a size comparison, why choose a McMansion? The article notes that land lost was about a quarter of an acre. This is about 11,000 square feet. Is the suggestion that this is a typical lot size for a McMansion? One definition of a McMansion is a big house squeezed into a small lot such that the house dominates the lot. Is a McMansion too big for this space? Or, is a quarter-acre lot enough space for some lawn and a McMansion? McMansions themselves aren’t typically 11,000 square feet.

Statistics for new homes in 2012, averaging 2,505 square feet, suggest the average new home was built on a 15,634 square foot lot. Perhaps the better comparison in this article might have been this: the amount of area lost by Liechtenstein was less roughly 66% of the size of an average new house lot in the United States.

Own a houseboat or RV rather than a McMansion

Instead of building a waterfront McMansion with a boat slip, buy a boat or a RV instead:

But once in the channel, you see a new vista: On the north side there are at least a half-dozen, arrow-straight canals lined with houses. Most of the houses are large, but few are McMansions. Most have docks for their boat, or boats. And most are worth at least $1 million, not counting their nautical toys. If you’ve got the money, owning one of these places would be the start of a great retirement…

So let’s ask a question: Is there a reasonable substitute? Is there a way we can have the same kind of experiences of water, nature and easy living without the very large financial footprint of an expensive house with its monthly operating costs and taxes?…

Take the boat I chartered. At 33 feet, a couple could live on the San Souci. The cost: Maybe $25,000 for the used boat and about $600 a month for the rental slip. A larger powerboat would have more room and wider appeal. The slip for a 36-foot Grand Banks trawler is about $700 a month. You can buy them used for under $100,000. Keep the diesel engine in good shape and you can relocate at will…

Is living on a boat too eccentric for you? Not to worry. Walk up the street and try an RV. The Seabreeze RV and Mobile Home Park is less than a half-mile from Treasure Harbor Marina. Its 7.5 acres are right on the ocean — something you can’t get in a canal home that costs a mere million. Some of the RVs and park models are on the water. (Park models are RVs built to travel just once. They look like beach cabins.) And you can dock your fishing boat on site.

The RV or boat certainly offers less space and lower financial commitment compared to a McMansion. At the same time, McMansions tend to offer some land, a lot more space, and usually a facade intended to impress visitors.

Perhaps one of the biggest issues here is less about the size or financial commitment but about mobility. McMansions can’t really be moved, regardless of their price. In contrast, RVs, boats, and many tiny houses can be moved rather quickly. Mobility allows the owner to move to chase jobs. Mobility allows for a change of scenery – perhaps someone doesn’t want to live along the water forever. Of course, all three options require somewhere to park the habitat and this can cost a decent sum of money. But, if you don’t like the deal or financial circumstances change, the move is relatively easy compared to selling and buying a house.

Just how big is the tiny house “movement”?

While I’ve seen plenty of articles about tiny houses, it is hard to know just how big the “movement” is. Here is a story about tiny houses that discusses one couple but also suggests the homes are now part of the curriculum of one college:

Their origin is often attributed to Sarah Susanska’s 1998 book The Not So Big House. In it, she argues that new houses typical of the McMansion era—upward of 2,300-­square-feet—were too big and a waste of resources…

The Tiny House movement is part of the sustainable technologies curriculum at Central Carolina Community College in Pittsboro, which offers two-year associate degrees in the discipline.

“We do believe that part of sustainability is having a smaller carbon footprint and that means for us using fewer materials, using locally sourced materials and being extremely energy efficient in what we build,” says Laura Lauffer, the coordinator of the sustainable technologies program. “The Tiny House movement fits all of that criteria.”

The curriculum includes two classes in which students collaborate to build a tiny house. This year they will enter their final product in the competition. The Abundance Foundation in Pittsboro and Habitat for Humanity are sponsoring a tiny house contest in which novice builders will compete for best design. Each house must be less than 500 square feet, energy efficient and aesthetically pleasing.

Limited evidence for claiming this is a movement. One couple does not a movement make and the stories about tiny houses tend to focus on small groups of people who are interested in these homes. Additionally, it is interesting that this would make its way into college classes but then again college classes address all sorts of social phenomena, some with longer staying power than others.  However, there are hints of broader interest such as several cities looking into micro-apartments and trying to help the homeless in several places with tiny houses. But, how many of these tiny houses have been built? Will we eventually get Census data that will be definitive? In the meantime, journalists and others should be wary of calling this a broad movement.

I would also be interested to hear more about the links to Sarah Susanka’s Not-So-Big-House. Susanka was not calling for super small houses; rather, ones that weren’t as big as McMansions. The homes she features in her books still tend to be around the national average and they are not necessarily cheaper with all of their customized features. The principle of having a smaller house may fit with Susanka’s ideas but she wasn’t strongly calling for houses less than 200 square feet.

Americans had biggest new houses ever in 2013

The National Association of Home Builders suggests Census data for 2013 shows Americans had the biggest new homes ever at over 2,600 square feet:

Preliminary data provided to NAHB by the Census Bureau on the characteristics of homes started in 2013 show the trend toward larger homes continued unabated last year, as did the share of new homes with 4+ bedrooms, 3+ full baths, 2-stories, or 3-car garages.  The average size of new homes started in 2013 was 2,679 square feet, about 150 square feet larger than in 2012 and the fourth consecutive annual increase since bottoming out at 2,362 square feet in 2009.

This is amazing. Housing, particularly bigger homes and McMansions, was fingered as a key reason the economy crashed in the late 2000s as too many residents and banks conspired to produce untenable mortgages. The housing market has struggled since. Yet, several years later, Americans now have even bigger than ever new houses. Why?

To get an answer, just take a look at WHO is buying new homes?  The typical new home buyer in recent years has been someone with strong credit scores and high levels of income.  To the first point, the graph below shows how the average credit rating of all US consumers has remained rather flat over the last few years (blue line), while the average credit rating of mortgage borrowers (red line) took a dramatic jump after 2007.  By 2013, the gap between the two measures was 58 points, compared to 33 points in the early 2000s.

To the second point, the graph below shows the rising trend in new home buyers’ income in recent years.  In 2005, the median income of new home buyers was $91,768.  By 2011, it had increased by more than 17% to $107,607.  It is not too surprising, therefore, to see home size and features continuing to trend upward, given that those buying new homes are precisely the kind of buyers who generally purchase large, feature-loaded homes.

In other words, the bifurcated housing market continues. Those with resources, more income and higher credit scores, can take advantage of these new homes builders are constructing because there is more profit to be made. In the meantime, the construction of smaller homes, those that might be more affordable or reasonable given the moral outrage over big homes in the 2000s, continues to lag behind. If the housing market is going, it is going on the strength of more expensive homes.

We need another piece of data to make this post from the NAHB complete: how do the housing starts in 2013 compare to those for each year since the early 2000s?

Another contender for “The Anti-McMansion”

Combine a tiny house and minimalist design and the New York Times gives you another contender for an anti-McMansion:

Living in a one-room house with an ultra-minimalist aesthetic and two small children sounds more like the setup for a joke than something any reasonably sane person would attempt.

And yet that’s exactly what Takaaki and Christina Kawabata set out to do when they renovated an old house here. They were convinced that an open space with as few toys and material possessions as possible was a recipe not for disaster, but for domestic calm…

“Most of the people we’ve invited here are shocked by how we live,” Ms. Kawabata, 41, said. “How we can raise kids without toys and clutter and stuff everywhere.”…

Eventually, there will be an addition, a 1,500-square-foot structure that may be connected to the main house with an open walkway. But that’s a few years off. For now, instead of walls, the family makes do with transparent room dividers created out of metal frames wrapped with nylon string.

There are three features that set up this home apart from conceptions of a McMansion:

1. A smaller size. This one-room house has 1,200 square feet. It is interesting to note that the home will eventually include another 1,500 square feet which would then put it above the average for a new American home at 2,500 square feet.

2. A different and better design. Rather than having spaces for everyone to do their own thing, this home is one big open space where the family is always together. Additionally, the minimalist design is presumed to be better aesthetically (and presumably in durability and appeal to others) than the typical McMansion attempt to impress and mash together numerous styles.

3. The commitment to live with less stuff. McMansions might be so large because even as the average American household has decreased in size, the average new home has increased dramatically in order to hold more consumer goods.

At the same time, I would guess most Americans would not accept this particular design as the best anti-McMansion: it is too open (do household members want to be that close?) and minimalist design does not appeal to everybody.

If McMansions are socially unacceptable, is it okay to make your home look bigger?

A major critique of McMansions is that they are too big. But, how far can a non-McMansion owner go in making their own home seem bigger? For example, check out this list of tips for making spaces seem larger, or smaller, depending on your needs.

Square feet is the typical way that space is defined in a home: a higher number means more space. However, as this list notes, there is much can be done to define interior spaces. Owners don’t want their main rooms to feel or look too cramped but at the same time don’t want large spaces that are ill-defined and dwarf the participants. Furniture comes in all different sizes and can be moved in a variety of ways. Wall hangings and other artistic touches can draw or deflect attention. So how big of a home should someone buy to feel like they have a comfortable amount of space? While I suspect interior designers, environmental psychologists, and architects would suggest there is no one-size-fits-all answer, there is clearly some sweet spot between tiny houses and micro-apartments at one end and McMansions at the other.

Argument: you can’t hide the size of McMansions, regardless of the design

A local debate over McMansions draws this claim about whether the size of the homes can be overlooked:

However, I do feel that we need to bring the elephant in the room out into the open so everyone can appreciate it properly. If you strip away all of the polite planning jargon about massing, square footage, curb cuts, along with most everything else gets said in those circles, and then boil it all down to its core essence, the view becomes much clearer. What we are talking about here are some very large and quite ostentatiously designed houses.

I call it Adele Chang’s Dilemma. How do you build McMansions that don’t look like McMansions? You can’t. No matter what the design style, or where you place the garage, or how you reconfigure the roof, or bedeck the place with curlicues and cornices, or shuffle the massing, or even bring in a small gaggle of winged gargoyles and lawn gnomes, the result is still going to be one heck of a big barn.

In other words, some will argue that McMansions are just too big, even if are designed well or maybe even fit local architectural traditions. Underneath those design elements will always be too many square feet. And why is this square footage so important?

We are talking about a clash between two differing cultures here. On the one hand you have the traditional version of Sierra Madre. A place where people are comfortable with what they have today and don’t view house size as a measure of their personal or spiritual worth.

The culture Adele Chang and her CETT bosses cater to, on the other hand, is a nouveau riche arriviste’ sort crowd who somehow believe that building a vanity castle on the side of an open hillside will be recognized by all of those living below as a sign of an innate personal superiority. It is a form of unchecked clodhopper consumerism that most people living here today do not respect or care to live beside.

The size matters because it (1) suggests something vain about the owner and (2) is resented by others because it is a blatant status symbol. A big new home in a community that does not want it is tied to an owner who is seen as a jerk.

Increasing home sizes on Chicago’s north shore due to little lower end construction?

A North Shore real estate agent finds that new homes of 2013 in North Shore suburbs are bigger than the new homes of 2003:

She continued to say that buyers still basically want everything to be large:  the master bedroom, the garage, mud room, laundry, kitchen, and outdoor spaces.  I decided to do a little checking on newly-built homes in Winnetka, Wilmette, Kenilworth, Glencoe, and Northfield.

I compared all new homes built in 2003 versus those built in 2013.  Those built ten years ago averaged 4,753 sq. ft and those built last year averaged 5,784.  That is an 18% increase in overall home size.  McMansions rule.

I went a little further and checked living room sizes.  They seem to be shrinking every time I walk into a new home and surely those numbers would be down.  Nope.  The average living room was 187 sq. ft in 2003 and 236 sq. ft in 2013.  That’s an increase of 21% – so much for the long heralded extinction of  living room space.

As for the overall  square footage of North Shore houses, the 5,784 is just an average.  The largest built home had 11,000 square feet and the smallest was 2,300.  So there is still plenty of variety if you are looking for new construction in Winnetka and other North Shore villages.

My guess is that while there is still some range of housing in these suburbs (though 2,300 square feet is not far below the average new home size of around 2,500 square feet), there was less range in 2003 versus 2013. In other words, the lower ends of the housing market haven’t recovered while large homes are still being built. Does this mean McMansions rule? Maybe – if there are enough of them in a concentrated area to be noticeable. But, McMansions can’t be attained by as many people today and they are less in number overall.

It may be a really ugly house but is there such a thing as a 1956 McMansion?

I’ve seen pictures of this large Indianapolis house before but here the suggestion is that it may be the ugliest house in America. It is quite unconventional, but I’m more interested in another suggestion: that this is a 1956 McMansion.

Designers with delicate sensibilities, look away. This may be the most hideous McMansion in America. Built in 1956, this is “almost-famous pimp-turned-construction mini-magnate” Jerry A. Hostetler’s Indianapolis Hearst Castle. Minus the architectural prowess. Plus more balconies.

Although the term McMansion didn’t really emerge until the late 1990s, it is sometimes applied to past eras. I usually think this doesn’t work that well because it involves applying modern standards to past styles. In the 1950s, I think this house would have simply been considered a mansion because of its size. The average new house size in the 1950s was roughly 1,000 feet so a home like this would have been quite large. Additionally, the home was built by a successful businessman, someone who would have the means to construct what he wanted, and was not built for the mass market.

The more unusual homes of the 1950s might have been some of the new modern glass and steel homes that some architects built. The mass produced, large, poor quality McMansions of the late 20th century didn’t really exist yet as mass market housing still tended to be quite small.