When Craigslist ads use the term McMansion to make their listings seem bigger

I occasionally see Craigslist ads that include the term McMansion, including two from this past week that appear intended to make their homes seem bigger:

-This “Gorgeous McMansion” outside of San Antonio. The home is 1,653 square feet, far short of the national average for new homes. The home looks like nothing special outside or inside, let alone an ostentatious McMansion.

-This “MASTERFUL 3BR/2BATH McMANSION!” in the East Village, New York City. It is a 3 bedroom apartment and while the description suggests it has “soaring ceilings” and “spacious sunsplashed rooms,” the pictures don’t look special beyond the outdoor patio space.

I understand the interest in having their housing unit sound bigger than it is. Real estate agents and others have a whole set of words intended to talk up smaller spaces. Invoking the idea of a spacious McMansion might sounds good but it also serves to invoke a whole range of negative stereotypes. Neither of these advertised units are anywhere near McMansions in size, amenities, or design so this could end up being a losing strategy.

In the end, does this suggest there are enough people searching Craigslist who positively respond to the descriptor McMansion?

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