Starbucks to expand far beyond coffee

Starbucks, one of the best symbols of globalization through the spread of its stores and its use of the international coffee commodity chain, is looking to branch out. At about a dozen stores around the world, Starbucks has been testing the sale of wine, beer, and more food. These stores have been informally named “Olive Way.”

This comes in face of competition from retailers like McDonald’s and also in the interest of expanding Starbuck’s reach to customers beyond 11 AM.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s