Starbucks to expand far beyond coffee

Starbucks, one of the best symbols of globalization through the spread of its stores and its use of the international coffee commodity chain, is looking to branch out. At about a dozen stores around the world, Starbucks has been testing the sale of wine, beer, and more food. These stores have been informally named “Olive Way.”

This comes in face of competition from retailers like McDonald’s and also in the interest of expanding Starbuck’s reach to customers beyond 11 AM.

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