The first Apple sociology app?

I didn’t see this coming:

Wiley-Blackwell, the scientific, medical and scholarly publishing business of John Wiley & Sons, Inc., is launching its first mobile application in Sociology, accessible via iPhone, iPad, and iPod touch.

Wiley-Blackwell Sociology Spotlight is a must-have app for all Sociologists. It shines a powerful spotlight on Sociology, enabling you to instantly read all of the latest news and developments in the field. Whether you want to keep track of broad trends across the discipline or focus in on a subfield, Sociology Spotlight is an essential tool for your research and teaching.

A few questions:

1. Is there a market for this? It does appear to be free…

2. Might this set off an arms race among publishers to make their content available through apps?

3. The iTunes preview app page suggests certain articles have “video abstracts.” Is this the new wave of the future?

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