Instead, it should be viewed as a major new cultural hub, which happens to have a little gambling going on alongside its many other attractions.
And that won’t happen unless Chicago’s creative professionals — its architects, entertainment executives, chefs, artists, actors, music promoters, cultural officials — hold their noses and overcome, as did the former street performers of the Cirque du Soleil more than two decades ago, whatever qualms they may have about becoming involved with gambling, which will arrive with or without them. They must grab hold of this civic debate right now, before the chance is lost for good.
The main energy of a Chicago casino should have everything to do with experiencing architecture, watching spectacular shows, eating at world-class restaurants, interacting with thrilling technological art and the like, and as little as possible to do with gambling. When winners are few, the core activity, experience elsewhere has shown, is more frequently depressive than ecstatic. The casinos’ commercials showing constant excitement at the slots are, as anyone who has spent time in a casino late at night will attest, illusions.
The only thing the actual gambling would bring to the table is the revenue that will make other great things possible in what could be an intensely creative building, one of the few big-ticket cultural developments that actually could pay for itself and get built in a barely recovering economy, rather than languishing as a costly, unfunded dream.
This is an intriguing idea – and one that might be too aspirational. The conversation about casinos in Illinois has been primarily about money as state and local governments are in desperate need of cash. My primary question to Jones would be whether there are actual models to follow here – are there urban casinos, outside of Las Vegas, that meet the goals he suggests or would Chicago be doing a whole new thing here? What would it take to have both a profitable casino as well as one that could be a cultural center? Where would such a cultural casino be located that could build upon existing tourist flows while also attracting new crowds that would be drawn to a casino? Historically, casinos tend not to have the best reputation as they attract certain kinds of crowds so building a world-class casino and cultural hub would be a big coup if done well in Chicago.