PulteGroup says majority of Americans want equal size or bigger homes

A spokeswoman for PulteGroup says data they collected shows a majority of American homeowners want equal size or bigger homes in the future:

Across all demographics, the millennials (age 28 and younger), Generation Xers (born from the early 1960s through the early ’80s) and baby boomers (born 1946 through the early ’60s) said they want their next house to be the same size or larger. An overwhelming majority, 84 percent of homeowners ages 18 to 59, said they don’t intend to downsize.Larger homes are what people dream of. People told us they yearn for large spaces, for large backyards and big patio spaces. Large closets. A nice master suite. They yearn for large kitchens, oversized mudrooms. No, I don’t think the McMansion is dead. People want that square footage…

They want to maximize the use of every nook and cranny. They expressed a strong desire for homes that are designed in such a way as to make them feel organized. They want smart use of the space. Take those bigger mudrooms, for example. They’ve come to be called the owner’s entry, off the garage, and though they may contain the laundry equipment, they’re also places to stay organized — they’re drop zones for the laptop or the kids’ backpacks and all that other stuff we carry in through the garage…

Only 28 percent of those ages 55 to 59 said they want their next home to be smaller.

One reason for this is that they have a lot of stuff, and they don’t want to let go of all that stuff. And stuff has to have a place to go. In our Del Webb properties (for residents 55 and older), we’ve installed fixed stairways from the garage into the attic, instead of the rope that pulls down stairs to the attic, because it’s safer for the homeowners — they want that unused attic space for their stuff. We call it a storage loft.

Summary: Americans want big yet organized homes, partly to hold all of their stuff. Of course, matching the dream for the big home to economic realities might be more difficult.

I’m also a bit curious about the demographics of this study. Is it a nationally representative sample?

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