Does Michael Jordan own McMansions?

One headline for a story about Michael Jordan’s most recent home purchase suggests it is a McMansion: “Michael Jordan buys lakefront McMansion on a North Carolina golf course.” More on the house:

Bobcats owner Michael Jordan has purchased a 12,310-square-foot lakefront home in Cornelius, N.C., for $2.8 million.

The home is about 22 miles north of uptown Charlotte where the Bobcats play their home games and where Jordan owns a spacious condo…

The home is located on Lake Norman and the seventh hole of The Peninsula Golf Club. The listing states it features six bedrooms and eight bathrooms and a “stunning panoramic lake views from almost every room.”…

Last year he purchased a 28,000-square foot home in Jupiter, Fla., for $12.8 million after selling his mansion in Chicago.

I’m leery of dubbing a $2.8 million, 12,000 square a McMansion and not just a straight up mansion. On one hand, the home is less than half the size of the Jupiter, Florida home and it is built on a golf course, a common site for a McMansion. On the other hand, this house is five times larger than the average new home in the United States and is quite expensive.

Also, I wonder how this idea of owning a McMansion fits with Jordan’s image. Jordan’s brand is worth hundreds of millions of dollars and his image doesn’t quite fit the mass produced, garish home that the term McMansion implies. This is far-fetched but what would happen if this home purchase started hurting his brand?

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