Plans for an Internet-driven Census in 2020

The next dicennial census may just be largely conducted via Internet:

People may be asked to fill out their census forms on the Internet instead of sending them through the mail. Census takers may use smartphones instead of paper to complete their counts…

Despite outreach and advertising campaigns, the share of occupied homes that returned a form was 74 percent in 2010, unchanged from 2000 and 1990. The majority of the money the bureau spends during a census goes to getting everyone else to fill out their forms, Census Director John H. Thompson said…

Americans are ready for an Internet-driven census, officials said. During 2014 tests in in Washington, D.C., and nearby Montgomery County, Maryland, 55 percent of the families who were asked to fill out their census tests on the Internet responded without major prodding, an “exceptional response,” Thompson said. Census workers used iPhones to collect information in follow-up visits…

For government officials, going digital means they can do real-time analysis on areas to figure out which households have not responded, and be able to use their workers on the ground more efficiently, he said.

Three things I’d love to know:

1. Officials cite a high response rate but how accurate are the responses? In other words, who is likely to fill out the Census online? Internet users as a whole tend to skew toward younger and wealthier users (the digital divide) so this might skew the Internet data.

2. How exactly are households matched to email addresses? Or do people go to a website and input their own address which is then matched with a government database?

3. Given the threats to digital security, is the Census Bureau prepared to defend the data (particularly not allowing information to be matched to particular addresses?

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