The premise of the film begins on familiar ground, with Bena casting a critical, almost dogmatic eye on the issue:
“On the first day that I arrived I landed several jobs and it wasn’t long before I was working seven days a week. My main gig was carpentry. At first I really enjoyed the work, but over time I found myself working on larger and larger homes. The larger the home, the more my sense of uneasiness increased. And the fact that they were often third or fourth homes seemed incongruous with their enormous size. They looked more like bus stations or hotels, not summer cottages.
The houses were heated year round and I found the waste of resources shocking and depressing. Not only did the “starter castles” dwarf the cottages and historic homes they replaced, they seemed out of keeping with everything that I love about Martha’s Vineyard. I felt like I was ruining the place that I wanted to call home. And that is why I took off my tool belt and picked up a camera.”
But as the film progresses, Bena’s approach becomes much more nuanced. In talking with other local carpenters who work on these huge houses, we discover that their livelihood depends on these large contracts. We hear from long-time residents, some of whom are uneasy about telling newcomers what to build or not to build. In his interviews with some of these owners of these oversize mansions, we hear the human side of their stories as well. But we also see how some of these wealthy homeowners take advantage of legal loopholes — or even flout them completely — with serious consequences.
This sounds interesting and surprisingly multi-faceted for a story about McMansions.
At the same time, I suspect the story is complicated here because of tourism. This is not a “normal” location but rather one that locals as well as thousands of visitors might consider “home.” Additionally, there is a lot of money involved with what it takes to visit and build (with limited land). When the president travels there and draws attention to this particular issue, this is a special place. The story of McMansions at Martha’s Vineyard might be able to reach more people because of the known location but it isn’t necessarily the same McMansion story as teardowns in Los Angeles neighborhoods or in suburbs outside of Washington D.C. or new McMansions in the exurbs.