To follow up on yesterday’s post regarding the importance of the English manor to Downton Abbey, some more on the popularity of the home:
When the Downton Abbey producers first approached Highclere in 2009, the family faced a near £12m repair bill, with urgent work priced at £1.8m. But by 2012 the Downton effect had begun to take the pressure off. Lord Carnarvon said then: “It was just after the banking crisis and it was gloom in all directions. We had been doing corporate functions, but it all became pretty sparse after that. Then Downton came along and it became a major tourist attraction.”
Visitor numbers doubled, to 1,200 a day, as Downton Abbey, scripted by Julian Fellowes, came to be screened around the world after becoming a hit in the UK in 2010 and then in the US. It is now broadcast in 250 countries…
VisitBritain’s director, Patricia Yates, said: “The links between tourism, films and TV are potent ones.” She added that period dramas have also raised the popularity of regions outside of London.
Keeping an older house maintained and running is an expensive task. Tourism spurred by television or film can help some locations stay afloat even as dozens of other homes languish. More broadly, when I studied the primary home on The Sopranos, I ran into stories of Sopranos tours and merchandise that utilized the show’s New Jersey locations. A Simpsons home outside Las Vegas has attracted visitors even as the home has remained as a private residence. Fixer Upper helped bring people to Waco, Texas. Some shows do indeed seem to spur tourism.
On the other hand, visiting the locations and homes of other shows would prove disappointing. Many television homes, such as the residence of the Brady family on The Brady Bunch, do not match the actual home even if the exterior is recognizable. Numerous shows use establishing shots of real locations and then the filming takes place on soundstages and backlots. For example, a tour of New York City based on Friends makes little sense since most of the action took place inside fictional locations (though the 25th anniversary pop-up location in New York City is sure to attract visitors). On a tour of the Warner Brothers backlot, I saw Wisteria Lane and part of Stars Hollow; in both cases, knowing that this was not a real place changed how I later perceived the shows.
In a world where cities and places chase tourists, television shows that use that location and become popular can be a boon because there is little a community has to do with it. What exactly those tourists expect to get – perhaps a little closer to the on-screen characters? to drink in the mystique of the entertainment industry? – is another matter entirely.