One of my studies, From I Love Lucy in Connecticut to Desperate Housewives’ Wisteria Lane: Suburban TV Shows, 1950-2007, recently came out in print in Sociological Focus. Here is the abstract for the piece and I’ll add a few thoughts afterward:
The majority of Americans now live in suburbs, and a number of scholars have highlighted how various pop culture objects, from novels to television shows, have either reflected or encouraged suburban life. An analysis of the top 30 Nielsen-rated television shows from 1950 to 2007, a period of both rapid suburbanization and television growth, reveals that suburban TV shows did not dominate popular television. There is slightly more evidence for reflection theory with more sets of seasons with higher numbers of suburban-set shows following decades of rapid suburban growth. Additionally, the number of suburban-set shows was also influenced by the popularity of the genres of sitcoms and dramas. These findings suggest a need for further research into why relatively few popular shows were set in suburbs compared to big cities and how viewing settings on television directly influences suburban aspirations and behavior.
In sum: even if suburban set television shows have been a staple of fall lineups and reruns since the 1950s, they often do not rank among the most highly rated and there is limited evidence that they inspired suburban growth.
All that said, I think there is a lot to be done with connecting television depictions of locations with behaviors and attitudes. While Americans still watch multiple hours of TV a day on average, it is not fully clear how all that viewing affects people. What it does mean if the suburbs tend to be depicted in certain ways – either family sitcoms or the underside of happy-looking suburban life – and cities are depicted in other ways – the main setting for crime or police shows, which are heavily represented in top rated shows going back decades? On the whole, few shows are able or willing to deeply delve into a location and its people – such as the celebrated The Wire – even though they have the hours to do so. Does the generic big city or suburb on TV change viewers?