
Back in 2016, Kjærsgaard-Rasmussen lived in Burbank, Calif., for a year with his wife and son. It had always been his dream to spend some time in the States, so when his parent company asked him to help its esports arm transition from Twitch streaming to television studio production in Los Angeles, he jumped at the opportunity. He had a great house and a pool. He had friendly colleagues at work.
But what he noticed over time is that he’d end up having a version of the same conversation every day, one that never broke beneath the surface. He remembered, for example, being confused about a situation involving how to get the local water authority to turn the water on at his house and wanting to ask someone about it—a step beyond hello and how are you. He felt like there was an immediate recoil…
It shines a light on something that seems to permeate culturally, reverberating from the sporting world that Kjærsgaard-Rasmussen finds himself thinking so much about. Maybe it’s the end result of widespread, rigorous media training, which creates a fast-food experience of well-meaning words pieced nicely together but ultimately containing no substance, an appeal to our innate desire to move on. In some unconscious way, does our lack of exposure to actual humility and openness inform our default setting, which is to simply wince through the tough stuff and avoid it in real life, too?…
The phenomenon is not necessarily unique to the U.S. Kjærsgaard-Rasmussen saw, for example, the further any players drifted from Denmark (perhaps to the English Premiere League) the less likely they were to be interested in answering difficult questions or exhibiting any kind of remorse for something negative that had happened. It creates a situation where it feels for Kjærsgaard-Rasmussen like he is doing something wrongwhen he’s merely asking fair questions.
At the least, this story sheds light on how others in the world can view what many Americans would take as normal. The NFL is the NFL. Except when you are viewing it with a different lens. Americans also have the ability to watch many sports around the world through an American lens with an American network and broadcasters providing the commentary and interpretation.
At a deeper level, this asks what we expect to hear from athletes and others regularly in the public eye. Does it generally ring true that Americans just want to stick to sports, rather than consider the actions of athletes and those associated with teams? Probably, even as sports has been an important social scene regarding social change (and resisting it).