The suburbia where those who work from home have money to spend nearby

If more suburbanites are working from home and spending more time in the suburbs, suburban communities and businesses want their money:

Photo by Andrew Neel on Pexels.com

Suburban developers and retailers are working to provide ways to escape home, be around others, and, most importantly, spend newfound time and money…

Neighborhood retailers are eyeing the money she and others are saving on the commute, in addition to the thousands of dollars that office workers typically spend annually in restaurants, bars, clothing stores, entertainment venues and other businesses. In many cases, coffee breaks, haircuts and happy hours that used to happen near downtown offices have moved to the suburbs…

In the Washington region and nationally, the trend is most striking in higher-income inner suburbs, where more residents have computer-centric jobs suited to remote work and money to spare…

The new weekday demand, developers say, has helped suburban shopping centers and entertainment districts reach and, in some cases, surpass 2019 sales. The pandemic also accelerated long-standing pre-pandemic trends toward walkable suburban developments and the “third place” — public gathering spots like coffee shops and bookstores, where people can connect beyond home and work.

I want to expand on one of the ideas suggested above: this may already be happening in wealthier and denser inner-ring suburbs. These communities already have residents with more money to spend and already have a denser streetscape from a founding before postwar automobile suburbia.

But, could this go further? Suburbanites with more money to spend live in certain places. The shopping malls that will survive and even thrive are likely located near wealthier communities. Having more resources could enable certain suburbs to redevelop and add to their offerings compared to others that could languish in a competition for spenders and visitors.

Imagine then an even more bifurcated suburbia where wealthier suburbs have vibrant entertainment and shopping options while other suburbs do not. The suburban work from home crowd is not evenly distributed and neither are the communities and amenities they might prefer.

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