Quick Review: Those Guys Have All the Fun, Part 2

In Part 1 of my review of Those Guys Have All the Fun, I commented on some of the things I liked and didn’t like. In Part 2, I want to tackle what I saw were two main themes: the business side of ESPN and ESPN personalities.

The authors provide some guidance in pointing out the steps that ESPN took to achieve global dominance. Like all TV networks that want to compete, ESPN had to pay big money for league packages and it took until the late 1980s for ESPN to even acquire a piece of the almighty NFL. I was surprised by the strong relationship between ESPN and NASCAR (perhaps because I am not a big fan): ESPN was willing to take a shot with racing in its early days when other networks were not so the two entities grew in popularity together. And one prominent negative for the network came when they finally acquired Monday Night Football only to find that the NFL and NBC had worked out a better deal for Sunday nights.

But like all businesses, ESPN needs to generate money. The key to this is that from its early years, ESPN charged cable services a per-subscriber fee. As it added content, particularly the NFL, ESPN raised these fees and now the book suggests something like around $4 of every cable bill goes toward ESPN. With advertising and subscriber revenue, ESPN was able to build its company.

Also from the early years, ESPN aimed for a particular corporate culture that valued the company above individual stars. Once ESPN became more popular, this became more difficult as certain individuals, like Keith Olbermann, who is featured a lot in this book, wanted to do things their own way and also wanted to make more money. While some of the executives seem to suggest that this corporate culture was about creating a tight-knit family, it also sounds like this was a business decision as it would help keep salaries down.

Even within this culture, I was surprised by the amount of sniping between personalities. This takes place in all companies, particularly in high-pressure situations, but some of it seemed silly here. Certain personalities, like Bob Ley, were cited as respected team players while others, like Mark Shapiro, were depicted as divisive. But there were a number of stories about yelling and aggressive behavior that made it sound like work life at ESPN could be quite unpleasant at times.

Another point of contention amongst the personalities was the strong emphasis on journalism, primarily attributed in this book to John Walsh. Many of the interviewed on-air personalities suggested they thought of themselves more as journalists in wanting to accurately and quickly report a story. Some personalities had some other thoughts and ended up leaving. Employees generally sounded like they didn’t get wrapped up or emotionally invested in individual stories, which I found a little surprising since the network seems to thrive on covering particular prominent athletes like Michael Jordan or Lebron James.

But this issue of journalism is where ESPN often seems to get into trouble these days: are they a news organization that just happens to only cover sports, or are they an entertainment company? The lines are blurred when ESPN becomes the story rather than reports the story and this seems to happen a lot. I understand why ESPN would want to appear more objective and ethical but I think they also need to acknowledge that they entertain and viewers are drawn to interesting voices and ideas.

(A side note: frankly, I am glad that the 1990s Chicago Bulls won their championships then compared to the over-analyzed and over-covered sports world of today. What might have ESPN done with such a dominant team and stories like Jordan’s gambling if their current form existed then? Back then, it seemed to be more about highlights than analysis – but I suppose they would argue that people can find highlights all over the place and so ESPN has to give them something else.)

These two issues, the business side and personalities, raise some questions:

  1. What would it take for ESPN to begin a decline or lose its prominence in the sports world?
  2. Why hasn’t there been a better competitor to ESPN over the years? (Perhaps they couldn’t access subscriber fees?) Ted Turner is portrayed as a competitor at times for league packages but he ends up fading away.
  3. How is ESPN viewed by other networks? There is some of this in the book but it is limited.
  4. Is ESPN’s corporate culture similar or different compared to other TV networks and other firms in other industries?

On the whole, I found this book to be quite engaging. If you are familiar with some of ESPN’s key shows and personalities, there is a lot of interesting material here. But if you want to better understand how ESPN became the behemoth that it is today, this is a good place to start.

How a pharmacy receipt illustrates identity issues in the EU

Sociological ideas can come from all sorts of places. Here how a French receipt for toothpaste provides insights into the unity of the European Union:

Harrington had spent her senior year of high school in France and had fallen in love with a specific toothpaste flavored with a lemony-minty herb called “verveine.” So she went to the nearest pharmacy, bought the place out (all two bottles worth), and forked over her euros.

But when Harrington looked at her receipt, she saw something that looked out of place. Below the price of her toothpaste in euros, there was a conversion statement that said 1 euro is equal to 6.5597 francs.

Handy? Well, sure, until one remembers that France has been on the Euro since 1999. That gives people more than a decade to practice converting euros to francs.

Most people would probably forget about this cultural oddity as soon as they crammed the receipt into their back pockets. But Harrington is an economic sociologist at the Copenhagen Business School, and decided to dig deeper. What she found was that this little line on the pharmacy receipt was indicative of larger identity issues in contemporary Europe.

With the advent of the European Union and a common currency, citizens had to reconcile their national identities with a new continental identity. The process has been far from frictionless — not only do many French people still talk about prices in terms of francs, but Germans still speak in terms of deutschmarks (and they don’t even have dual pricing receipts).

Harrington says the current debt crisis has revealed cracks in the spirit of European collectivism “because it was never a seamless whole to begin with.”

This story suggests a kind of intellectual curiosity I would guess a lot of sociologists would want to instill in their students: how might you see the world, including pharmacy receipts, from a sociological perspective? Within the field of sociology, Harrington would have to build upon this single piece of evidence. In order to draw publishable conclusions about “European collectivism,” she would need to draw upon a broader dataset that would have demonstrated patterns of behavior.

Finding sociology in summer camp romances

One thing I thoroughly enjoy about sociology is that you can find topics to study anywhere people are. Witness this example of a sociologist tackling romances in the laboratory of summer camp:

Faith wasn’t ready to be exclusive with Colyn. There were lots of boys at summer camp, and the seventh-grader wanted the chance to date some of them before the session ended. The thing was, Faith wasn’t so keen on the idea of Colyn going out with any other girls but her, and she protested when her friends told her she was being jealous and unreasonable. As she made her case, those of Faith’s fellow campers who were within earshot stared at her and shook their heads, muttering, “It’s not fair.” Nearby, a sociologist named Sandi Nenga sat with a notebook and wrote down every detail.

Nenga’s notes would eventually form the basis of an academic paper entitled “The Age of Love: Dating and the Developmental Discourse in a Middle School Summer Camp.” In the paper, the Southwestern University sociology professor describes infiltrating the children’s ranks and watching closely as they developed dating rituals and norms. “Simply keeping track of the beginning and ending of relationships constituted a significant portion of each day in the camp,” she found.

Nenga’s study might be a little jarring to those of us who remember going to summer camp as kids, and it’s not because we can’t vouch for her findings from personal experience. Rather, it’s because using summer camp as a place to study children has likely never occurred to most of us. But where we see boys and girls swimming in lakes and singing songs around the campfire, social scientists like Nenga see a research opportunity: an organized group of humans-in-training who have been made to grapple with one another in a strange new place. Where we see kids trying to make friends and getting crushes on each other, they see a controlled environment in which the inhabitants feel very much free—but can be observed and studied the entire time.

Like hot-rod mechanics eyeing an exceptional motor vehicle, in other words, social scientists look at summer camp and see a truly remarkable lab.

The rest of the article contains a fascinating overview of summer camp research which dates back decades. This reminds me of Ann Swidler’s idea of “unsettled times” where humans have to interpret new situations which involve following old strategies of action or developing new solutions.

I tell my students that sociology is valuable wherever people are doing things. I just hope Nenga was able to avoid “jargonized wishful thinking” in this intriguing research setting.

Quick Review: Those Guys Have All the Fun, Part 1

I recently read Those Guys Have All the Fun,  a best selling non-fiction book. Through interviews with many of the business and on-air personalities of ESPN, this tells the story of the sports network’s first three decades. Here are my thoughts on this large book: in Part 1, I will tackle how the book was carried out and in Part 2 I will address what I saw as the book’s two main themes:  important business decisions and personalities.

1. As someone who fondly remembers ESPN from when my family first had cable in the early 1990s, I knew most of the products and many of the personalities that the book was about. It was funny to remember the programming that ESPN had at that time including fitness shows in the morning.

1a. This book reminded me that ESPN and all of its channels need a lot of content to cover 24 hours a day. In the early days, they struggled for content but even in recent years, I was struck by a comment from a manager that poker was a brilliant find not just because it was popular but because it filled a lot of hours cheaply.

2. I think this book wants to be authoritative but I think it tries to cover too much and talks to too many people to do this. It is an impressive feat to have talked with many of the important people from ESPN’s history and I assume that the authors have a lot more material that they didn’t include.

3. I don’t think I particularly like this format where the authors provide little overarching commentary and let the interviewees tell the story. The authors could have provided a little more summary material and this would have helped connect the chronological periods that each chapter covers. Letting the people involved tell their stories is interesting but ultimately there is an overarching story to tell.

3a. After I finished, I wondered who they didn’t talk to. I assume there were some employees who were not interested in participating and how they might have told a different story. In the end, this tends to be a very positive book about ESPN.

4. Bristol, Connecticut comes up a lot, almost always as a joke. It would have been interesting to hear from community leaders and residents about how they viewed the rise of ESPN as most of the employees don’t think very highly about it.

5. There is an assumption throughout from employees that sports are everything. Occasionally, events like OJ Simpson’s car chase and trial or 9/11 remind them that there are other important things going on in the world. I would be interested in hearing these employees talk more about the relationship between their job in sports and the rest of their lives. Is anyone in the company worried about a sports 24/7 world?

5a. Is ESPN set up to serve the ardent sports fan or does it make a concerted effort to draw new viewers? Certain events or sports, like the full coverage of the World Cup, might attract new viewers.

6. The issue of sexual harassment comes up throughout but the conclusions are unclear: has ESPN sufficiently dealt with this or has this book simply helped sweep it under the rug? And how many readers of this book would care about this issue?

7. I think more attention could have been paid to the Internet, how ESPN’s site compares to others, and how the company has balanced between TV and the Internet. I’m not very fond of all the video on ESPN’s sites and probably read more commentary on SI.com where the emphasis is more on the articles and insights than the overwhelming force of ESPN. Is there sniping within the company between the Internet and TV sides?

8. From a sociological perspective, there is a lot more analysis that could be done with this information. There is a quote toward the end from a Fox Sports executive that struck me: ESPN’s overall ratings are low. Yet, they draw a lot of attention. Perhaps this is because it is a favorite of males. Perhaps it is because they tend to dominate sports coverage in the US. Perhaps it is because their size has led to a number of competitors and websites devoted to their doings. But it sounds like ESPN has cultural influence beyond its ratings and this could be explored further.

Part 2 of this review will follow tomorrow.

A stable statistic since 1941: “Americans prefer boys to girls”

Amidst news that families in Asian countries are selecting boys over girls before they are born, Gallup reports that Americans also prefer boys:

Gallup has asked Americans about their preferences for a boy or a girl — using slightly different question wordings over the years — 10 times since 1941. In each instance, the results tilt toward a preference for a boy rather than a girl. The average male child-preference gap across these 10 surveys is 11 percentage points, making this year’s results (a 12-point boy-preference gap) just about average. Gallup found the largest gap in 1947 and 2000 (15 points) and the smallest in a 1990 survey (4 points).

The attitudes of American men drive the overall preference for a boy; in the current poll, conducted June 9-12, men favor a boy over a girl by a 49% to 22% margin. American women do not have a proportionate preference for girls. Instead, women show essentially no preference either way: 31% say they would prefer a boy and 33% would prefer a girl…

The degree to which Americans deliberately attempt to select the gender of their children is unclear. It is significant that 18- to 29-year-old Americans are the most likely of any age group to express a preference for a boy because most babies are born to younger adults. The impact of the differences between men and women in preferences for the sex of their babies is also potentially important. The data from the U.S. suggest that if it were up to mothers to decide the gender of their children, there would be no tilt toward boys. Potential fathers have a clear preference for boys if given a choice, but the precise amount of input males may have into a deliberate gender-selection process is unknown.

This seems to be one of those statistics that is remarkably constant since 1941 even though the relationships between and perceptions of genders has changed. Is this statistic a sign of a lack of progress in the area of gender?

Gallup suggests several traits lead to higher preferences for boys: being male, being younger, having a lower level of education (though income doesn’t matter), and Republican. So why exactly do these traits lead to these preferences? Outside of being younger, one could suggest these traits add up to a “traditionalist” understanding of families where boys are more prized.

To build or not to build a 20-story high-rise in Oak Park

While a proposed 20-story high-rise in Oak Park is unique in that it would be built just outside the Frank Lloyd Wright historic district, the conversation about whether the building should be constructed or not is one that may be facing more suburbs in the coming years:

She said the building’s size has been the primary complaint, but there has also been grumbling over the modern design looming over the historic Wright district.

“I think, in the end, a lot of people could live with the aesthetics if it weren’t for the height and the density,” she said.

Officials have been trying to attract new business and tourists by making the village more “walkable.” About $15 million in streetscaping improvements has been proposed, with $5 million already approved by the board.

Village Manager Tom Barwin says the building would help visually draw the downtown district together while creating a “Hey, what’s that?” mentality.

In built-out communities like Oak Park that have little or no open space, projects like this are going to become more commonplace. It sounds like the typical criticisms are being raised: the building is too tall, there are too many housing units (is this tied to the type of people who live in apartments or the strain on city services?), and it doesn’t fit with the character of the community. But the city suggests it has a plan to be more “walkable,” a buzzword among many designers (and perhaps started by New Urbanists), which is supposed to reduce congestion and improve neighborhood and community life.

On one hand, it might be easy to look at the criticisms of the project and suggest that some residents would resist almost any kind of change to their community. They know the Oak Park that they like and they will do a lot to try to maintain that. On the other hand, if land-challenged suburbs are going to experience any growth or change, redevelopment is going to be necessary. Of course, communities don’t want too many projects that are completely out of place but they don’t want to remain stagnant either. The trick is going to be how to balance the character of the community with change that is going to happen. Perhaps it doesn’t have to come in the form of 20-story buildings but I suspect more large Chicago suburbs, including places like Naperville, are going to seriously consider high-rise projects in the next few decades.

Stereotypes of apartment renters

Americans who are homeowners, whether they own single-family homes, condos, and townhomes, are typically regarded as respectable, hard-working, and upstanding citizens who have sought after the American Dream. But there are different opinions regarding those who rent apartments. Here is an example from Manteca, California:

You rarely see landlords for single family homes that stringent and quite frankly, not all homeowners could pass such muster.

That is why it is a tad absurd that a number of homeowners when confronted with news that someone is proposing a $30 million apartment complex in their neighborhood believe it will be allowed to be occupied by rowdy, inconsiderate slobs, who will park cars all over the adjoining neighborhood and pursue a lifestyle that will drive home prices down.

If you want to see such behavior, there are plenty examples in Manteca neighborhoods – including those built since 2000.

No one is debating that there aren’t examples of somewhat trashy older apartment complexes that let everything go to hell. In Manteca, though, they are fairly rare due to the aggressive stance the city has taken. And in fairness to many owners of smaller and older apartment buildings in town where rents definitely are more affordable they are doing a good job of keeping their complexes in shape and devoid of problem tenants.

To go after single family homes whose tenants create such problems is much more difficult as often a landlord will have only one or two homes and live out of the area.

It is also true that the much more stringent construction and development standards of today make it next to impossible for rents for new complexes to be relatively low. That is why Paseo Apartments starts out at $975 a month for a one bedroom and one bathroom apartment.

In my research on suburban development, I found a number of examples where suburbanites were opposed to apartments because of the type of people who live in apartments. One complaint was about the transient nature of apartment living. The assumption was that single-family homeowners are more rooted in a community while apartment dwellers move more frequently and care less about individual municipalities. Having too many apartments would mean that a greater proportion of residents wouldn’t really care about the community. This was commonly tied to the disruption of a community’s single-family home character

But a second complaint included thoughts about low-income residents and seemed tied at times to race and ethnicity. Since these suburbs were heavily white, apartments were seen as places where less wealthy and non-white residents could live. Such residents might engage in more uncouth behavior, sullying the reputation of idyllic, white suburbs. Apartment complexes are viewed as crime magnets because lower-income, non-white residents are assumed to be more prone to crime.

It sounds like both issues might be taking place in Manteca: even nicer apartment complexes with high rents and amenities are not granted the moral equivalency of a nice single-family home neighborhood. Additionally, the author tries to point out that there is anti-social behavior in single-family homes as well as apartment complexes but this isn’t often recognized.

With all of the talk about more multi-family housing construction, these issues will need to be overcome in many communities.

(Side note: a third complaint about apartments I found is the argument that apartments don’t generate enough tax revenue for the services that will be required. This commonly is tied to school funding as apartments, depending on their price and size, might attract more families who will overburden the schools. So senior apartments might be more likely to be approved than three or four bedroom apartments that will likely draw families to the community.)

Just how costly is a green, customized home?

You can find plenty of opinions about the long-term costliness of the typical suburban McMansion (waste of resources, dependence on automobiles, etc.) but I’ve often wondered whether the alternatives, a smaller customized home or a greener home, are really cheaper. And if American home buyers seem pretty motivated about cost, how would this affect whether these would purchase these alternatives? Here is an anecdote about building a green, customized home that suggests they can be costly:

As readers of Green House know, we started our journey to a right-sized, energy-efficient home in Falls Church, VA., nearly three years ago after selling a McMansion a few miles away. We never expected it would take so long or cost so much…

We’re acclimating. A modern home in a traditional neighborhood brings lots of stares, especially when you haven’t had a chance to order shades for the 16-foot wide, 10-foot tall sliding glass doors to your living room. Cars slow down as they go by, and walkers sometimes wave. We wave back, even if we have no idea who they are…

We’re preparing paperwork to have the house certified by the U.S. Green Building Council and the National Association of Home Builders. We’re shooting for the top rating, but having gone through the exhausting process of building a custom home, we’re all too aware of Murphy’s Law.

I wish the story was more clear about the cost of the building the home plus the utilities. Just because the home is smaller and more energy-efficient does not necessarily mean that it will be cheaper up-front. Is this like purchasing a hybrid car where you have to operate the car for a certain number of years before you realize the gas savings because of the premium for the car?

It looks like a nice house from the pictures posted with the story. But why exactly did they design a “modern home in a traditional neighborhood”? What happened to trying to fit into an existing architectural milieu?

Job for sociology majors: Greek prime minister

Greece is in a difficult economic crisis these days. Trying to navigate the country through the mess is sociologist and Prime Minister George Papandreou:

The Papandreous have dominated Greek politics for more than half a century. But last week, Prime Minister George Papandreou, whose father and grandfather had both been premiers before him, nearly walked away from it all…

Papandreou, a multilingual sociologist who was born in St. Paul, Minn. and educated in the United States and Great Britain, was initially seen by many as adept at handling the Europeans. A former foreign minister, he was well liked by his European peers and had an easy rapport with them. But he had a harder task with Greeks, who have never quite viewed him as one of their own.

Papandreou is a health-conscious cyclist in a nation that loves its cafes, cigarettes and greasy-spoon tavernas. He drives a Prius and loves to talk about green energy. His father, Andreas, was a fiery populist who was known for his electrifying speeches. But Papandreou is a genial, if uninspiring, speaker who does not seem to enjoy the aggressive dialogue found in Greek politics, said Stamatis, the novelist…

Papandreou is viewed as a sincere politician, even if Greeks cannot identify with him, said Christoforos Vernardakis, president of the polling firm VPRC and a political science professor at the Aristotle University of Thessaloniki.

I would guess that his political heritage, the third in his family to serve as Greece’s prime minister, helped him more in getting this job than a sociology background. As a sociologist, how would Papandreou analyze or view his own privileged background and how this impacts his relationship with the citizens of Greece?

Still, I wonder how Papandreou would say sociology has helped him direct Greece and interact with foreign leaders  in this high-powered position.

“A vestige of tradition” in Orange County

One common view of California from the Heartland/Midwest/flyover county is that it is a liberal state that leads the way in many social problems. But historically, Orange County has been a bastion of conservatism (see Suburban Warriors about the rise of political conservatism in Orange County after World War II) and can still be considered conservative today even with an influx of immigrants:

Analysts, however, say the county’s loyalty to convention is not due to a push to maintain its image as a pillar of social conservatism. Instead, they point to the bustling Latino commercial districts in Santa Ana, the Vietnamese American coffee shops in Garden Grove and the halal butchers in Anaheim — to an influx of immigrants who have imported the old-fashioned family structures of their homelands.

Orange County’s ethnic enclaves are founded on religious and cultural values that include strong family ties, said Jack Bedell, a sociology professor at Cal State Fullerton…

Orange County, home to 3 million people, has the lowest percentage of single-parent households of any county in Southern California, according to a Times analysis of U.S. Census Bureau figures, as well as the lowest percentage of households occupied by opposite-sex unmarried couples.

It also has one of the lowest percentages of same-sex households and has retained one of the highest percentages in the region of nuclear-family households — those with a married man and woman who are raising children under age 18.

The article suggests that traditional family arrangements are declining in Orange County, just at a slower rate than other places. What I find most interesting is that the article makes no reference to political parties but rather stresses moral values or “family values.” How do “family values,” particularly among immigrants, match up or conflict with “social values”? Do these immigrants vote more for Democrat or Republican candidates?