The noisy biodegradable SunChips bag dies a quiet death

The biodegradable SunChips bag has been pulled from the market because it is not convenient enough for customers. The issue? It is too noisy:

The noise of the bag — due to an unusual molecular structure that makes the bag more rigid — has been compared to everything from lawnmowers to jet engines. There’s even an active Facebook group with more than 44,000 friends that goes by the name of “Sorry But I Can’t Hear You Over This SunChips Bag.”

“Clearly, we’d received consumer feedback that it was noisy,” says Aurora Gonzalez, a Frito-Lay spokeswoman. “We recognized from the beginning that the bag felt, looked and sounded different.”

The bag illustrates the sometimes unexpected bumps that can trip up companies trying to do the right thing environmentally. SunChips sales have declined more than 11% over the past 52 weeks (excluding Wal-Mart, which doesn’t share its data), reports SymphonyIRI Group, the market research specialist.

A little noise doesn’t seem to be a bad price for having a compostable bag. If products have to be convenient to be successfully green, then one might suggest many consumers aren’t terribly serious about being green.

Also, what is with the journalistic trend of using the size of certain Facebook groups to lend weight to certain “movements”? “Even” 44,000 Facebook users are against the product – is the company reacting to this group or other consumer pressure or data?

The new American normal: pursuing an enriched social life rather than spending

Sociologist Amitai Etzoni argues that Americans have reached a point where from this point on they may choose to enhance their social lives rather than consume:

The Great Recession provides a golden opportunity to test Maslow’s prescription. As most everybody has read by now, we lived beyond our means for decades, and we borrowed about all we could from overseas and indebted our children. It’s payback time.

There is no way on earth Americans over the next decade will continue to experience the kind of increases in income, and hence standards of living, we have seen since World War II. The question is if they will respond in anger — or benefit, by dedicating themselves, once their basic needs are sated, to spending more time with each other, their children, in social activities and cultural pursuits.

Polls suggest that large numbers are ready.

As Etzioni notes at the end of this piece, the real test of these opinions will come once the economy recovers. If people have more income and disposable income, will they return to their consumerist ways?

But perhaps these attitudes will lead to something different: a society that no longer desires or tries to attain explosive growth periods. Perhaps the true non-consumerist society will be content with slow but consistent growth.

Seeing murder as part of a series of social exchanges

Andrew Sullivan at the Atlantic quotes a summary of a recent study in American Sociological Review. The study views murders as part of a larger system of social exchanges between gangs:

In a remarkable 2010 study published in the American Journal of Sociology, academic Andrew Papachristos took these findings to their logical conclusion and conceptualised each murder over a three-year period in Chicago as a social interaction between groups. Surprisingly, the pattern of homicides resembled an exchange of gifts. One gang ‘presents’ a murder to another, and that group must reciprocate the ‘gift’ or risk losing their social status in the criminal underworld. From this perspective, murder is perhaps the purest of social exchanges as the individual is left in no position to reciprocate on his own.

An interesting take that limits the role of individuals in the process.

Would this apply to other crimes as well?

Defining an emergency in 9-1-1 calls

NBC Miami reports that Broward County receives all sorts of strange 9-1-1 calls. Many of them are not legitimate emergencies:

According to the Broward Sheriff’s Office call center, nearly half the 911 calls they receive are for things not quite a life or death situation – unless you consider a fast food order an emergency.

“My toilet’s overflowing, what do I do? That’s my personal favorite,” BSO Sheriff Al Lamberti said.

While it’s a stretch, a busted toilet at least could, conceivably, be considered an emergency. But there is no rationale for the number calls that sound something like this:

“I ordered chicken nuggets and they don’t have chicken nuggets,” one woman called 911 to report.

On one hand, this sounds quite silly. On the other hand, perhaps people really think these situations are emergencies. If this is the case, this may be a bigger issue: the idea of an emergency has become much more smaller in scope and individualized.

Quick Review: City of Quartz

For a Midwesterner like myself, Los Angeles can seem like a strange and mysterious place: it certainly is a different kind of city compared to the older cities of the Midwest and Northeast. The book City of Quartz by sociologist Mike Davis adds to the mystery while also explaining why Los Angeles is the way it is. Some quick thoughts on this book:

1. The scope of this book is tremendous and includes discussions about history, politics, conservative revolts from suburbanites,  policing, and culture. The scope is staggering and fascinating.

2. Davis would seem to fall into the Los Angeles School of urban sociology. While action and development can usually be explained by politics and money, his emphasis is also on the disjointed nature of the metropolis. With the downtown core continually struggling to assert its authority, the tale of LA includes many other actors, including the Westside and suburbanites, trying to promote their own goals.

3. Davis continually plays with the idea of LA as suburban paradise and exposes the dystopian reality behind this facade. While it may have sunshine, orange groves, and movie stars, the city has a daunting list of troubles including race relations, pollution, sprawl, water shortages, and crime. Most of the stories in here are heavily tinged with this dystopian vision.

Overall, this is the sort of urban sociology text that I find incredibly engaging. It is lacking in a few areas such as potential solutions for LA, comparisons to other cities (is LA completely anomalous or was it simply the first of its kind?), and not being up-to-date (published in 1990). But for someone looking to understand Los Angeles and all of its strangely fascinating complexity, this is an excellent read.

The racial bias in predatory lending

A new study in the American Sociological Review explores how race impacted predatory lending and the larger U.S. housing crisis:

Poorer minority areas became a focus of these practices in the 1990s with the growth of mortgage-backed securities, which enabled lenders to pool low- and high-risk loans to sell on the secondary market, Professor Douglas Massey of the Woodrow Wilson School of Public and International Affairs at Princeton University and PhD candidate Jacob Rugh, said in their study.

The financial institutions likely to be found in minority areas tended to be predatory — pawn shops, payday lenders and check cashing services that “charge high fees and usurious rates of interest,” they said in the study.

“By definition, segregation creates minority dominant neighborhoods, which, given the legacy of redlining and institutional discrimination, continue to be underserved by mainstream financial institutions,” the study says.

The larger tale is that minority neighborhoods still do not have the same access to banks and lending institutions that non-minority neighborhoods enjoy. While the practices are now less covert (no redlining, restrictive deeds and covenants, riots when minorities moved into white neighborhoods), there are still clear race lines in American lending. These lending patterns have a strong impact on where people live, contributing to residential segregation (as seen in these maps).

The most dangerous American neighborhoods

Walletpop.com has its second annual list of the most dangerous neighborhoods in America:

For the second year in a row, using exclusive data developed by Dr. Andrew Schiller’s team at NeighborhoodScout.com, and based on FBI data from all 17,000 local law enforcement agencies, WalletPop reveals the top 25 most dangerous neighborhoods with the highest predicted rates of violent crime in America.

This year, Chicago took the not-so coveted top spot from Cincinnati for the most dangerous neighborhood, while Atlanta has the highest number of neighborhoods making the list (four).

You may ask, why neighborhoods and not cities? Schiller explains that even the cities with the highest crime rates can have relatively safe neighborhoods, and thus it is less useful to generalize about an entire city.

The reason for looking at neighborhoods rather than cities is a good one – most American cities are quite large so city-level data is not very useful. To see the data for the Chicago neighborhood that tops the list, check out this page.

NBCChicago.com seems to have made an interpretation error with the data:

According to the info, anyone walking down Lake Street between Damen and Western has a 1 in 4 chance of being a victim of a crime.  Those who choose to live there face the same odds with the chances of being robbed.
As far as I can tell, the neighborhood crime rates apply to people living there for a full year, not people just walking in the neighborhood.
The website that this crime data was developed for, neighborhoodscoutreports.com, seems like it has some interesting proprietary data. When you enter a zip code, you can purchase a full report – though they leak out a few interesting tidbits. According to the website, zip code 60187 (Wheaton, IL) is “More sophisticated than 97%of U.S. neighborhoods. More walkable than 65%.”

Daley wants high-speed rail from Loop to O’Hare

Impressed on a recent visit by a 7 minute 20 second trip between Shanghai’s airport and subway system (with speeds up to 268 mph!), Mayor Daley wants a similar high-speed line for Chicago. Of course, the question becomes: who is going to fund such a venture?

This has been an idea of Daley’s for several years.

Measuring the economy by looking at midnight Walmart shoppers

There are all sorts of figures and statistics that are used to measure how the economy is doing. This NPR story introduces a new metric: looking at midnight sales at Walmart on the first day of the month.

Wal-Mart noticed that sales were spiking on the first of every month. In a recent conference call with investment analysts, Wal-Mart executive Bill Simon said these midnight shoppers provide a snapshot of the American economy today.

“And if you really think about it,” Simon said, “the only reason somebody gets out and buys baby formula is they need it and they’ve been waiting for it. Otherwise, we’re open 24 hours, come at 5 a.m., come at 7 a.m., come at 10 a.m. But if you’re there at midnight you’re there for a reason.”

And so Wal-Mart has changed its stocking pattern. It brings out larger packs of items in the beginning of the month, and smaller sizes toward the end. It makes sure shelves have plenty of diapers and formula.

This is a creative data source – but we would need more information before making broad conclusions about the American economy. Do other stores experience similar spikes? How big of a spike is this? What Walmart locations have seen the biggest jumps?

It strikes me that Walmart probably possesses a treasure trove of data that would be very interesting to look at.

Making the case for reputational rankings

A statistician argues that the National Research Council’s study of doctoral programs released earlier this week should have included reputational rankings:

Mr. Stigler says that it was a mistake for the NRC to so thoroughly abandon the reputational measures it used in its previous doctoral studies, in 1982 and 1995. Reputational surveys are widely criticized, he says, but they do provide a check on certain kinds of qualitative measures. When the new NRC counts faculty publication rates, it does not offer any information about whether scholars in the field believe those publications are any good. (That’s especially true in humanities fields, where the NRC report does not include citation counts.)

“Everybody involved in this was trying hard, and with good intentions and high integrity,” Mr. Stigler says. “But once they decided to rule out reputation, they cut off what I consider to be the most useful measure from all past surveys.”

In an e-mail message to The Chronicle this week, Mr. Ostriker declined to reply to Mr. Stigler’s specific statistical criticisms. But he pointed out that the National Academies explicitly instructed his committee not to use reputational measures.

I was curious about this when I looked at the list of sociology doctoral programs. Perhaps several of the schools that were lower than I expected, such as the University of California – Berkeley, were lower because of this.

Stigler defends reputational measures but I’ve seen others argue that they prohibit “true” rankings within fields because certain schools retain a reputation even without the necessary output (research, good grad students, etc.). This particular discussion is part of a larger one where it will need to be decided whether reputational rankings should be used or not.