An innovative revenue stream for suburbs: exclusive advertisements on city property

Naperville, Illinois is considering a new tactic to provide for funds for the city’s coffers as there is nearly a $5 million budget shortfall projected for next year:

Naperville is considering an unusual option for long-term revenue: giving corporations exclusive rights to advertise on city property.

In a memo to the City Council this month, finance director Karen DeAngelis cited several examples of how this could work, including a program in which KFC pays for pothole repairs in cash-strapped cities in exchange for stamping the fresh asphalt with the chicken chain’s logo.

Naperville also could sell the naming rights of buildings or allow companies to advertise their products as “the official drink” or “the official burger” of the suburb for a fee, DeAngelis said.

“It’s not something we’ve done before, so we would be on the leading edge and we would need to be careful,” she said in an interview.

This might lead to some very interesting scenes – “Naperville City Hall, brought to you by Geico.” I imagine such ads might be attractive to businesses for the amount of people who might see them, particularly in a vibrant downtown Naperville.

Would a majority of suburban residents go for this? As one expert suggests in the story, this could lead to some negative repercussions and a process of “NASCAR-ization.”

If the city of Naperville couldn’t raise a significant amount of money with a program like this, would it be worth doing it on a small scale or would it just lead to more trouble than its worth?

Rigging the accuracy of video games

As video game consoles and controllers become more accurate in interpreting human movement, the designers must wrestle with a question: do they really want the machines to be 100% accurate? A Sony executive discusses why the accuracy is compromised in order to create a better gaming experience:

Wired.com: Move is much more accurate than the Wii remote, so it can be used to create much more complex games. But will those be attractive to a general audience?

Shuhei Yoshida: We never intended to use the accuracy as-is, because that makes games totally unplayable…. But people love one-to-one, they really enjoy seeing on the screen what you are doing, actually tracked. Our teams have devised a way to make you feel that everything you do is accurately tracked….

It’s taking the intent of the player by looking exactly at what he or she is doing, but assisting, filtering it a little bit, and still giving a little bit of what he or she has done. You feel like, “This is what I intended.” It makes you feel like a good player, but still allows people to progress from entry level to advanced.

You remove the assistance bit by bit. Games become more challenging, but at the same time you understand completely that if you fail it’s your fault, and if you succeed it’s your achievement.

I think that’s a new requirement for designing games using accurate motion tracking. But unless you have accurate motion tracking, you cannot create that depth of gameplay.

I’m not sure I buy into this reasoning. So playing ping-pong on the PS3 is a game because the machine assists/interprets your actions if you are really bad. Becoming “good” at the game comes with machine assistance. Playing ping-pong in real life is something different because you can fail. This is something I’ve never understood about Guitar Hero or Rock Band: wouldn’t you rather learn to play the real instrument? Perhaps the game is more “fun” and easier to learn if you can’t fail but it ultimately doesn’t translate into any useful skills.

I suppose manufacturers must do this so gamers don’t become frustrated but it seems like the easy way out. With the new Playstation Move, is there a way to turn off this assist feature?

An Evangelical emphasis on extrovertedness

If you have ever gone to church and felt left out because you are quiet, reserved, or introverted, you are likely not alone. Adam McHugh argues that Evangelical churches tend to privilege the extroverted and equate faith with outgoingness:

Even more dangerous is the tendency of evangelical churches to unintentionally exalt extroverted qualities as the “ideals” of faithfulness. Too often “ideal” Christians are social and gregarious, with an overt passion and enthusiasm. They find it easy to share the gospel with strangers, eagerly invite people into their homes, participate in a wide variety of activities, and quickly assume leadership responsibilities. Those are wonderful qualities, and our churches suffer when we don’t have those sorts of people, but if these qualities epitomize the Christian life, many of us introverts are left feeling excluded and spiritually inadequate. Or we wear ourselves out from constantly masquerading as extroverts.

This is insightful. This may be linked to the typical Evangelical church presentation: generally loud music, brashness about the message, highlighting people in the church who are doing things.

I’ve often wondered why churches don’t feature more testimonies/stories/insights from “average” or “typical” congregants who have often lived rich lives of faith full of troubles and triumphs. These would be people that others could relate to. Congregants can learn from ministers and church leaders but they can also learn from the people sitting next to them.

How much income one needs to be considered rich

Americans tend to think of themselves as middle-class, even wealthy and poor Americans who objectively are in the upper or lower ranks of income. So this question occasionally arises: how much income does one have to be earn to be considered “rich”?

The current case in the news:

Todd Henderson feels like he’s barely making ends meet. He’s a law professor at the University of Chicago. His wife’s a doctor at the school’s hospital. Their combined income exceeds $250,000. They have a nice house, a nanny, kids in private school, a retirement account and a lawn guy…

“A quick look at our family budget, which I will happily share with the White House, will show him that, like many Americans, we are just getting by despite seeming to be rich. We aren’t,” Henderson wrote on the blog “Truth on the Market.”

While Henderson meant for his posting to encourage a debate about taxes, it turned into a public flogging, characterizing him as out of touch or arrogant. More broadly, it has provoked a discussion about what it means to be rich, particularly in an economy where many people are suffering.

Henderson’s no longer part of the conversation, though. The firestorm of online hostility compelled him to delete his essay and declare on Tuesday that he will no longer blog. He declined to comment Thursday. Even his wife is angry at him, he acknowledged in a follow-up blog post.

A few thoughts on this:

1. The Chicago Tribune article cites someone saying earning $250,000 a year is in the top 3 percent of American incomes.

2. At the same time, incomes can vary in their purchasing power in different areas. A $150,000 income living in Manhattan can lead to different things than living with that income in Atlanta.

3. Is this a microcosm of how Internet “discussion” works? It seems like a perfect storm of bad economic times plus widespread attention leads to a bad outcome for having made this argument.

4. Perhaps the real issue is whether people making $250,000 feel like they can live the lifestyle that is associated with such income levels. If they feel like they have to pinch pennies or a lot of the money is taken out in taxes, they might not “feel rich.” From those with lower incomes, this seems absurd: just think what could be done with that money. But having certain incomes leads to certain ideas about what that level of income looks like or how it is to be experienced.

UPDATE 9/24/10 3:36 PM: A piece from the Wall Street Journal fits in with my idea about the income and lifestyle not matching up. The overall idea seems to be that people who make this kind of money may not think they have to or don’t want to reign in their spending.

Both parties disliked by a majority

Coming up to the fall elections, a poll from AP-GfK finds that both parties are disliked:

Yet Democrats trying to exploit the GOP’s unpopularity in hopes of hanging onto control of Congress face a problem: People who dislike Democrats seem ready to vote in greater numbers than those with little use for Republicans.

In an Associated Press-GfK Poll this month, 60 percent disapprove of the job congressional Democrats are doing — yet 68 percent frown on how Republicans are performing. While 59 percent are unhappy with how Democrats are handling the economy, 64 percent are upset by the GOP’s work on the country’s top issue. Just over half have unfavorable views of each party.

If this thinking holds up until November, then a majority of individual Americans will be choosing between two parties that they dislike. Perhaps a common response will be to simply not vote – which seems to be what many Americans have done in recent years.

The poll also found that more of the people who disapprove of the Democratic party are likely to vote.

I wonder if this could become a common election cycle: every two years, the current party in power faces a crisis because they tend to get blamed for the issues in the country. Unfortunately for both parties, the issues aren’t going away and many will only get more difficult to deal with as time passes.

Current-day Muslims and 19th century Catholics following same path in America?

A history professor at Northwestern College in Minnesota suggests the position of Muslims in America today may be similar to the position of Catholics in 19th century America.

Opinions on science derailed by poor online sample?

Scientific American and Nature recently joined forces to poll readers around the world about their opinions of science. The findings include opinions about science and politics, climate denial, nuclear power, the flu and more.

While this data seems interesting, it might be questionable due to the sample:

More than 21,000 people responded via the Web sites of Nature and of Scientific American and its international editions. As expected, it was a supportive and science-literate crowd—19 percent identified themselves as Ph.Ds. But attitudes differed widely depending on particular issues—climate, evolution, technology—and on whether respondents live in the U.S., Europe or Asia.

So the findings may really be about the opinions of a more “supportive and science-literate crowd” rather than a true representation of international opinion. This is a common issue with open online surveys: it is very difficult to get a sample that is representative of a larger population.

Trying to give people warm feelings about traffic tickets

I think it is safe to say most people don’t like receiving traffic or moving violation tickets. Could there be a way to help people feel better about receiving these tickets? Cambridge, Massachusetts is trying to improve the image of driving tickets:

But the city of Cambridge, Mass., is looking to cultivate a Zen-like demeanor among parking offenders with the New Age-themed tickets it’s handing out these days.

“It’s trying to debunk the idea that all parking tickets are a hostile action, because I don’t think they are,” Susan E. Clippinger, the city’s transportation chief, told the Boston Herald.

According to the Herald, the parking ticket makeover in Cambridge — home to Harvard and MIT — is part of public art project by the city’s artist-in-residence, Daniel Peltz. In addition to the 40,000 new parking tickets Cambridge printed, the city is incorporating mood-enhancing imagery in its approach to parking enforcement, as the Herald notes: “There are new street signs explaining traffic rules in offbeat ways; ‘10,000 Excuses,’ a mural of excuses given by ticketed drivers; and plush, stuffed ‘soft-boots’ to give the ultimate parking penalty a warmer, fuzzier feel.”

An interesting program. One thing that may work in their favor: changing up the signage and typical protocol might shake people out of their complacent driving behaviors.

What about trying another tact: framing the tickets as part of a larger campaign of public safety. Could drivers be placated a little if the tickets came with an explanation about how driving within/at the rules saved lives, injuries, and money (and tax dollars)? This would give the often solitary activity of driving a more communal focus: we need people to obey the traffic laws and regulations to help everyone get where they need to go safely. If you break the rules, it is not a “victimless crime.”

Slower growth on the edges of suburbia

While many cities struggle with finding money, some suburbs are still growing. On the suburban fringe of Chicago, about 42 miles southwest of the city, Oswego is still experiencing growth though the pace has slowed:

This year, the local school district reported 648 more students for a total enrollment of 16,828, the village expects to issue up to 100 new-home permits and the village’s population is expected to top 30,000.

And sales tax revenue rose 8 percent — to $4.8 million — for the fiscal year ending in April. The village’s top revenue source also appears stable so far in the new budget year…

In 20 years, Oswego exploded from a village of 3,876 to nearly 30,000 and to an even larger market area that includes unincorporated areas in Kendall County, the village of Montgomery and portions of Aurora.

With the slow-up should come increased business for existing firms. But for the foreseeable future, major retail developments that once arrived in tandem with new residents aren’t likely.

So this is what the recession looks like in Oswego: no decline, some difficult in filling in existing retail and industrial space, but still growing tax revenues, some new home construction, and school enrollments.

I’d be curious to see a larger analysis of how suburbs, particularly those that were growing in the last decade, have fared in the economic crisis. Even with the money woes, I can’t imagine many have declined in population or though perhaps business has declined. My guess is that suburbs that were growth areas five years are in a holding pattern or are experiencing slight growth like Oswego.