A musician who argues he can make more money by giving music away for free

Musician Derek Webb argues that he can make more money in the long run by giving away his music than selling albums or tracks on iTunes and providing his music to streaming services like Spotify:

For example, I am paid $0.00029 per stream of a song on Spotify, and even this amount depends on whether the song is being streamed by a paid user or someone using the service for free.  This means it will take upwards of 3,500 streams of a single song on Spotify to earn $1.00 versus that same revenue for one iTunes song purchase (not to mention the fact that Spotify refuses to pay the same amount to independent artists as they pay major labels, unlike iTunes)…

If someone buys my music on iTunes, Amazon, or in a record store (remember those?), let alone streams it on Spotify, it’s all short-term money.  That might be the last interaction I have with that particular fan.  But if I give that fan the same record for free in exchange for a connection (an e-mail and a zip code), I can make that same money, if not double or triple that amount, over time.  And “over time” is key, since the ultimate career success is sustainability.  Longevity.  See, the reality is that out of a $10 iTunes album sale, I probably net around a dollar.  So if I give that record away, and as a result am able to get that fan out to a concert (I can use their zip code to specifically promote my shows in their area), I make approximately $10 back, and twice that if they visit the merch table.  I can sell them an older/newer album and make approximately $10 back.  The point is, if I can find some organic way to creatively engage them in a paid follow-up transaction, I increase my revenue 10 times on any one of these interactions.

This is all an equation of scale. I might be able to outright sell 20,000 albums for $10 each (again, netting around $1 each).  Or I can remove any barrier from someone hearing about or discovering my music by giving it away, which will result in an order of magnitude more albums distributed, maybe around 100,000.  If I can then convert 20% of those free downloads into paid transactions of any kind over time, I have probably well over doubled or tripled my money.  And I can do this repeatedly as I continue to grow, and learn more about and invest in my tribe, to whom I now have a direct connection (rather than having to go through Facebook, Twitter, or Lord forbid, MySpace to access them).

If this is true for middling to struggling artists, what does this mean for the music industry in the long term? Will many artists follow Webb’s example and can they if they aren’t already established artists? I assume the low compensation for artists from streaming services has to do with the services making money.

I wonder if this is just about the money or if this is also about certain artists wanting to truly connect with fans as opposed to simply selling them music. Webb suggests there has to be a more meaningful relationship between artist and consumer for the whole industry to thrive:

Music does have monetary value.  But more than its monetary value is its emotional value, its relational value, its artistic value, even its spiritual value.  When you make meaningful connections with people based on artistic self-expression, I think you’re actually increasing the value of that art based on the many ways it’s valued.

How many musicians see it this way?

A side note: I haven’t yet tried Spotify but I have been tempted, particularly since my Facebook feed has been full of messages noting the songs my friends have heard through the service. If you think I should really jump on board, let me know. Webb’s opinion wouldn’t necessarily stop me from trying the service but I would now think more than before about joining.

The racial disparities in the Chicago blues scene

An article in a series about the blues in Chicago explores how the white, downtown clubs are thriving while the older, black clubs on the south and west sides are struggling:

Two clubs, two worlds, one music: the blues. That’s how it goes in Chicago, a blues nexus crisply divided into separate, unequal halves. A sharp racial divide cuts through the blues landscape in Chicago, just as it does through so many other facets of life here, diminishing the music on either side of it.

The official Chicago blues scene — a magnet for tourists from around the globe — prospers downtown and on the North Side, catering to a predominantly white audience in a homogenized, unabashedly commercial setting. The unofficial scene — drawing mostly locals and a few foreign cognoscenti — barely flickers on the South and West sides, attracting a mostly black, older crowd to more homespun, decidedly less profitable locales.

Not all the grass-roots places are dying as quickly as the music room at the Water Hole. Some, such as Lee’s Unleaded Blues, on the South Side, attract a small but steady crowd on the three nights it’s open each week.

But how long can this go on? How long can a music that long flourished on the South and West sides — where the blues originators lived their lives and performed their songs — stay viable when most of the neighborhood clubs have expired? How long can a black musical art form remain dynamic when presented to a largely white audience in settings designed to replicate and merchandise the real thing?

Lots of interesting history. Additionally, the conversations about authenticity and tourism are intriguing: why doesn’t Chicago promote its music and culture more and would a major push in this direction water down the product?

It would probably be very interesting to talk to Chicago and suburban residents about blues music. How many of them know its an available option and if they do know this, how many would choose it over other entertainment activities? How many students in the region know that the blues has such a rich history in Chicago? How many colleges teach about American music (blues and jazz and their contributions to the development of rock ‘n’ roll) as opposed to classical music? How much does like for the blues cut across racial lines? Is the blues most acceptable to educated whites (in more sociological terms, cultural omnivores)?

What happens on Dec 25 in Lego Star Wars Advent calendar?

I’ve seen this advertised several times: the LEGO 2011 Star Wars Advent Calendar. I have one big question about this product (besides why it costs so much): is December 25th marked by the birth of Luke Skywalker?

The NFL says the “All-22” camera angle is proprietary information

The NFL is a TV ratings powerhouse and makes billions each year on selling television rights. However, fans don’t see the same action that the league and teams watch because the league claims its “All-22” view is proprietary information:

If you ask the league to see the footage that was taken from on high to show the entire field and what all 22 players did on every play, the response will be emphatic. “NO ONE gets that,” NFL spokesman Brian McCarthy wrote in an email. This footage, added fellow league spokesman Greg Aiello, “is regarded at this point as proprietary NFL coaching information.”

For decades, NFL TV broadcasts have relied most heavily on one view: the shot from a sideline camera that follows the progress of the ball. Anyone who wants to analyze the game, however, prefers to see the pulled-back camera angle known as the “All 22.”

While this shot makes the players look like stick figures, it allows students of the game to see things that are invisible to TV watchers: like what routes the receivers ran, how the defense aligned itself and who made blocks past the line of scrimmage.

By distributing this footage only to NFL teams, and rationing it out carefully to its TV partners and on its web site, the NFL has created a paradox. The most-watched sport in the U.S. is also arguably the least understood. “I don’t think you can get a full understanding without watching the entirety of the game,” says former head coach Bill Parcells. The zoomed-in footage on TV broadcasts, he says, only shows a “fragment” of what happens on the field.

Why does the NFL do this? Here are a few plausible scenarios:

1. It can do it so it will. The NFL won’t be bullied into doing something it doesn’t want to do. As long as the money keeps pouring in for TV rights, there is little pressure the public can put on the league for this footage.

1a. If enough fans and commentators picked up on this, could they force the NFL’s hand? It seems unlikely.

2. The NFL makes billions on TV rights and perhaps wants to package this video in a certain way. A later part of the story suggests the NFL has quietly floated the idea of selling access to this footage.

3. The league is worried about legitimate football competitors. There are not currently any viable threats but this could pop up again.

4. The league thinks this is the core data of the NFL, what actually happens on all plays, and will go to great lengths to protect its “intellectual property.” I find this a little hard to believe: aren’t there plenty of people who could understand and scheme what happens on a football field even if the primary camera angle doesn’t show it? Are teams really that worried about what the public might see or that other teams are missing things in the video?

Michael Bay putting together new TV show about sociology professor who studies subcultures

There are not too many sociologists in television shows or movies but producer Michael Bay is currently working on a show that has a sociologist in a prominent role:

Michael Bay is on board to exec produce an hourlong drama for the CW.

Net has bought the script “Outsiders” from writer Adam Glass, who most recently was a writer and supervising producer on “Supernatural.” He was also on staff on “Cold Case” and “The Cleaner.”

Storyline involves a quirky sociology professor with an almost savant-like expertise in subcultures. He is partnered with a young but uptight female detective and the pair solve crimes involving youths and subcultures in Los Angeles…

New CW topper Mark Pedowitz has said he’s interested in expanding the net’s reach beyond the core 18-34 female demo. A Bay series would likely bring along a male audience, and potentially tap into the international market.

Who knew that young males wanted to watch television about quirky, savant-like male sociologists? And how many odd subcultures could a show like this display?

The Beatles on immigration in “Get Back”

One discussion topic among The Beatles during the late 1960s would have some bearing on current discussions: immigration. Their hit single (#1 in both the US and Britain) “Get Back” was originally about immigration though lyric changes obscure the initial message.

Here is what the Wikipedia entry on the song “Get Back” has to say:

“Get Back” is unusual in the Beatles’ canon in that almost every moment of the song’s evolution has been extensively documented, from its beginning as an offhand riff to its final mixing in several versions. Much of this documentation is in the form of illegal (but widely available) bootleg recordings, and is recounted in the book Get Back: The Unauthorized Chronicle of the Beatles’ Let It Be Disaster by Doug Sulpy and Ray Schweighardt…

Around the time he was developing the lyrics to “Get Back”, McCartney satirised the “Rivers of Blood speech” by former British Cabinet minister Enoch Powell in a brief jam that has become known as the “Commonwealth Song”. The lyrics included a line “You’d better get back to your Commonwealth homes”. The group improvised various temporary lyrics for “Get Back” leading to what has become known in Beatles’ folklore as the “No Pakistanis” version.This version is more racially charged, and addresses attitudes toward immigrants in America and Britain: “…don’t need no Puerto Ricans living in the USA”; and “don’t dig no Pakistanis taking all the people’s jobs”. In an interview in Playboy magazine in 1980, Lennon described it as “…a better version of ‘Lady Madonna’. You know, a potboiler rewrite.”

On 23 January, the group (now in Apple Studios)[ tried to record the song properly; bootleg recordings preserve a conversation between McCartney and Harrison between takes discussing the song, and McCartney explaining the original “protest song” concept. The recording captures the group deciding to drop the third verse largely because McCartney does not feel the verse is of high enough quality, although he likes the scanning of the word “Pakistani”. Here the song solidifies in its two-verse, three-solo format.

Watch and listen to the never-released song, “Commonwealth,” here:

Last weekend, when I wasn’t delivering meals to the homebound, I was “researching” Beatles bootlegs. And I discovered the so-called “Commonwealth Song.” It’s not so much a song as it is an extended improvisation during the interminable “Get Back” studio sessions in 1969 (in fact, some theorize that “The Commonwealth Song” is a prototype for “Get Back”). “Commonwealth” name-checks Enoch Powell (the Tom Tancredo of his day, or Thilo Sarazin, if you prefer a German reference), who had delivered his anti-immigrant “Rivers of Blood” speech the previous year. “Commonwealth” was Paul McCartney’s mocking response. All of which shows that the sun never sets on some issues. It’s also nice to know that as late as 1969, Lennon and McCartney could still crack each other up, especially when John interjects his high-pitched “Yes!”

But the Beatles were not in support of Enoch Powell or anti-immigration policies – they were trying to satirize the debate:

The most infamous of the unreleased Get Back versions is known as No Pakistanis, and contained the line “Don’t dig no Pakistanis taking all the people’s jobs”. While mostly unfinished, the song did include a mumbled rhyming couplet which paired the words ‘Puerto Rican’ with ‘mohican’.

Various demo versions of this early version were recorded, one of which contains the following lines:

Meanwhile back at home too many Pakistanis
Living in a council flat
Candidate Macmillan, tell us what your plan is
Won’t you tell us where you’re at?

Despite being satirical in nature, it didn’t prevent accusations of racism being levelled at McCartney for years to come, after the Get Back bootlegs became public.

When we were doing Let It Be, there were a couple of verses to Get Back which were actually not racist at all – they were anti-racist. There were a lot of stories in the newspapers then about Pakistanis crowding out flats – you know, living 16 to a room or whatever. So in one of the verses of Get Back, which we were making up on the set of Let It Be, one of the outtakes has something about ‘too many Pakistanis living in a council flat’ – that’s the line. Which to me was actually talking out against overcrowding for Pakistanis… If there was any group that was not racist, it was the Beatles. I mean, all our favourite people were always black. We were kind of the first people to open international eyes, in a way, to Motown.
Paul McCartney
Rolling Stone, 1986

Today, could a popular musical act speak openly about controversial issues or would they, like the Beatles, have to tone down some of their lyrics and ideas in order to not be misunderstood by the mass market? If the Beatles were opposed to immigration, would people have different opinions about them or does the quality of their music overshadow some of their political leanings? And how many Beatles fans had any idea of what “Get Back” was actually about?

“Suburgatory” picked up for a full first season

Based on the audience for the first three episodes, ABC’s new show Suburgatory has been renewed for a full first season. The number of viewers for the first three episodes has been impressive: 9.81 million, 9.11 million, and 8.92 million.

I haven’t had a chance to see an episode yet – perhaps its popularity is really due to the fact that it offers something new? It does have a nice time slot between The Middle and Modern Family. Interestingly though, Episode 3 had a 3.1 rating, slightly higher than The Middle (2.9 rating) but below Modern Family (5.9 rating). Episode 4 airs tonight.

American Academy of Pediatrics: television has no positive effects on children under two

Here is a new recommendation from the American Academy of Pediatrics about children under two watching TV:

Their verdict: It’s not good, and probably bad.

Media, whether playing in the background or designed explicitly as an infant educational tool, “have potentially negative effects and no known positive effects for children younger than 2 years,” concluded the AAP’s report, released Oct. 18 at the Academy’s annual meeting in Boston and scheduled for November publication in the journal Pediatrics. “Although infant/toddler programming might be entertaining, it should not be marketed as or presumed by parents to be educational.”…

As screens proliferated, so did research. “There have been about 50 studies that have come out on media use by children in this age group between 1999 and now,” said Ari Brown, a pediatrician and member of the AAP committee that wrote the new report…

Three studies since 1999 have tracked educational television use and language development, and they found a link between increased TV time and developmental delays. Whether that’s a cause or effect — parents who leave kids in front of televisions might simply be poor teachers — isn’t clear, nor are the long-term effects, but the AAP called the findings “concerning.” In the same vein, there may also be a link to attention problems.

Several thoughts about this:

1. This article suggests researchers have found a correlation, not necessarily causation. But since researchers have not found any positive effects, they must feel confident in issuing this recommendation.

2. Does research suggest that television has some positive effects for children over two years old? Overall, are there studies that suggest television has positive effects for adults?

3. What does this do for children’s programs and videos? What about all of those “Baby Einstein” videos? Will new cottage industries spring up to fill this void?

No sociological explanations for “the year of the sitcom”?

A critic suggests we don’t need big sociological explanations to understand why television viewers have returned to sitcoms:

For the Chinese, this is the Year of the Rabbit; to the Jews, it’s 5772. And for journalists covering the TV business? That’s simple: It’s the Year of the Sitcom! Early coverage of the 2011–12 small screen season’s winners and losers has understandably focused on the fact that comedies such as New Girl, Suburgatory, and 2 Broke Girls seem to be doing far better than other kinds of programming this fall. This is what those of us who cover entertainment call a “trend,” and as such, we feel a profound professional responsibility to dig deep and search our souls for the answers: Why laughter? Why now? This will almost certainly result in a dramatic uptick in articles featuring sprawling sociological theories supported by quotes from ubiquitous TV historian Robert J. Thompson and all manner of Hollywood insiders: People want to laugh in a down economy! Comedies only take 30 minutes to watch, and we’re all too busy for dramas! We’ve found a funnier, totally new way to make comedies that’s unlike anything you’ve seen before! But no matter how intelligently the stories are written, or how wise the talking heads doing the explaining might be, the bottom line about TV’s alleged sitcom renaissance is much simpler. It’s just not nearly as interesting…

To understand what’s happening with comedies right now, consider how things often work in the movie business. After X-Men hit big in 2000, Hollywood decided to make Spider-Man and many, many more superhero movies. After audiences demonstrated a willingness to watch girls be gross in Bridesmaids, you could almost hear studio bosses shouting from their offices, “Get me the next Kristen Wiig!” TV is no different; it can just react to trends more quickly. And so, when ABC’s Modern Family rocketed on to TV in 2009, networks suddenly started feeling sitcoms might be worth the risk again, as co-creator Steve Levitan told Variety last summer. “My guess is that programmers see the success of a show like Modern Family and it gives them the impetus, the appetite to program more comedies,” he told the industry trade. This is why, post-MF, CBS decided to roll the dice and try half-hours on Thursdays; Fox chose to double down its efforts at finding live-action laughers by launching an hour-long post-Glee sitcom block; and this fall, new sitcom blocks have popped up on both Tuesdays (ABC) and Wednesdays (NBC). All told, that’s eight new half-hour slots for comedy to try to gain a foothold with viewers. Since TV types love talking in sports metaphors, put it this way: More at-bats generally result in more runners getting on base, and with a little luck, more runs scored. Likewise, while producing lots and lots of comedies is no guarantee of success (NBC once programmed a massive eighteen sitcoms one fall), you’re almost certainly going to up the odds of finding worthwhile new comedies by aggressively playing the game rather than sitting on the bench and hoping reality shows get you the win…

Bottom line? There may be no grand logic behind why sometimes we watch a lot of comedies and other times we waste our time on reality shows or obsess over the personal lives of melodramatic medical practitioners. And often it’s just a matter of finding the right balance of numbers of shows (a glut is a glut) and networks figuring out the best way to schedule them. So let’s all resist the urge to make up sociological or economic explanations for the sitcom’s resurgence. (Thereby freeing up Robert J. Thompson’s day: Hey, Bob, why don’t you and Paul Dergarabedian go whale watching? You deserve a break from all the quoting!) Yes, these are tough times, but they do not necessarily make people more eager to laugh: In boom times, do people come home and say, “I’ve been smiling all day and I’m tired of it: give me something dour to balance me out!” They do not. And viewers are not being lured back by new innovations in comedy: Sure, Zooey Deschanel is a unique personality, but Two and a Half Men remains top-rated, and that’s just The Odd Couple with more erection jokes. (Though who could forget the Odd Couple classic, “Felix gets his junk caught in his tie-clip case”?) As ever, trends are just another way of saying that success breeds imitation, whether it’s comedies, dramas, movies, or Angus hamburgers — available for a limited time only!

A few thoughts:

1. So the best explanation is that TV networks have simply put more sitcoms out there and several have caught on? This Moneyball-esque explanation (you are bound to have more hit shows if you simply put more out there!) could have some merit. Think about the music, movie, book publishing, and TV industries. The companies behind the products have little idea which particular products will prove successful and so they throw all sorts of options at the public. To have a successful year within each industry, only a few of these products have to have spectacular success. Essentially, these few popular ones can subsidize the rest of the industry. There is no magic formula for writing a successful sitcom, movie, book, or album so companies throw a lot of products at the wall and see what sticks.

2. A note: those people peddling “sprawling sociological theories” sound like they are not sociologists but rather “pop sociologists.” To really get at this issue, we would have to compare success of different genres over time to try to see if there is a relationship between genre and social circumstances at the time. Yes, I agree that people can be quick to find big explanations for new phenomena…and do so without consulting any data. Knee-jerk reactions are not too helpful.

3. At the same time, one might argue that the tastes of the public guided or at least prompted by some of these sociological factors. While there are no set formulas, won’t “good shows” win out? Not in all circumstances – think of the “critical darlings” versus those that end up being popular. Perhaps we need to ask a different question: how do shows become popular? What kind of marketing campaigns pull people in and how does effective “word of mouth” spread?

Award-winning sociological rapping about Marxism and feminism

Teachers are often looking for new ways to present material so that students will learn the material better. How about this technique: sociology teachers rapping about Marxism and feminism:

TWO teachers have won £60,000 for inventing rhymes to help pupils learn about weighty issues such as Marxism and feminism.

Claire Corrigan and Salim Rahman got students at Oldham Sixth Form College to rap alternative words to songs by stars including Dolly Parton and Shania Twain.

The sociology teachers landed the windfall in a national contest after producing an eight-minute video featuring their tunes…

One song explains Marx’s thoughts with the lines: “Capitalism is a system that keeps you subdued/ Using education as a tool that keeps you fooled/ Making you docile is the ultimate aim/Keeping you obedient for the employment game.”…

Claire added: “We used rap to talk about Marxism because it was associated with working class and the struggle against authority. For another idea, like functionalism, which is quite conservative and middle-class, we set it to the tune of The Snowman, which is quite formal.”

Does this make Marxism sound cooler than functionalism? It sounds like it was set up that way…

I would be interested to see if there was any formal assessment in these classes that showed that these raps improved student performance. When it came down to tests or projects, were these songs helpful for students?

This is a news story that simply requires a link to the original video.