Look for the new, important company to come out of a “low road building”

While suburban office parks and city skyscrapers often gleam, one commentator suggests that important innovations tend to come from less attractive “low road building[s]”:

The startup lore says that many companies were founded in garages, attics, and warehouses. Once word got around, companies started copying the formula. They stuck stylized cube farms into faux warehouses and figured that would work. The coolness of these operations would help them look cool and retain employees. Keep scaling that idea up and you get Apple’s ultrahip mega headquarters, which is part spaceship and part Apple Store.

But as Stewart Brand argued in his pathbreaking essay, “‘Nobody Cares What You Do in There’: The Low Road,” it’s not hip buildings that foster creativity but crappy ones.

“Low Road buildings are low-visibility, low-rent, no-style, high-turnover,” Brand wrote. “Most of the world’s work is done in Low Road buildings, and even in rich societies the most inventive creativity, especially youthful creativity, will be found in Low Road buildings taking full advantage of the license to try things.”

Brand’s essay originally appeared in his book, How Buildings Learn, and has just been re-released as part of The Innovator’s Cookbook, a new Steven Johnson-edited tome of great essays about inventing stuff. It couldn’t come at a better time. The aesthetic of innovation now dominates the startup scene, but it’s like the skeleton of a long-dead invention beast. The point of a Low Road building isn’t that it looks any particular way but rather that you could do anything with and in them. “It has to do with freedom,” as Brand put it.

The argument here is that the particular design of a building, ordered, new, and stately versus bland, functional, and drab, leads to different creative outcomes. If this is the case, why then do successful companies move from their “low road building” to corporate complexes? This likely has to do with status signals – a successful company has to look to look the part such as having an impressive lobby to intimidate visitors and upscale offices for executives. But do the new buildings necessarily slow down innovation or is it more of a function of a growing bureaucratic structure?

I wonder if there is empirical evidence about where great companies get their start and how soon it is before they move to more traditional corporate offices.

Another take on this essay is to think about where these kinds of “low road buildings” tend to be located. In the suburbs, I would think they tend to be in rundown strip malls or in faceless industrial parks. In the city, they might be in old manufacturing facilities or more rundown neighborhoods. On the whole, people would probably not want to leave near such places. Such places could often be considered  “blight” and not the best use of the land. If something more attractive was to be proposed for such sites, many cities would jump at the opportunity. Does this mean we need to protect such spaces, particularly since they are often cheaper and could be used by start-ups who have limited capital?

The “functional religion” of Steve Jobs, Apple

After seeing the response to Steve Jobs’ death, a commentator at the Washington Post looks at some sociological research on Apple and concludes that Jobs was the leader of a religion-like movement:

In a secular age, Apple has become a religion, and Steve Jobs was its high priest.

Apple introduced the iPod in 2001, and that same year, an Eastern Washington University sociologist, Pui-Yan Lam, published a paper titled “May the Force of the Operating System Be With You: Macintosh Devotion as Implicit Religion.” Lam’s research struck close to home, quite literally — her husband has a mini-museum of Apple products in the basement…

And what it stands for, apparently, is more than just gleaming products and easy-to-use operating systems. Lam interviewed Mac fans, studied letters they wrote to trade magazines and scrutinized Mac-related Web sites. She concluded that Mac enthusiasts “adopted from both Eastern and Western religions a social form that emphasized personal spirituality as well as communal experience. The faith of Mac devotees is reflected and strengthened by their efforts in promoting their computer of choice.”…

If that sounds like academic gobbledygook, consider how Apple devotees see the world. Back when Lam’s paper was published, there was a palpable sense of a battle between good and evil. Apple: good. Bill Gates: evil. Apple followers, Lam wrote, pined for a world where “people are judged purely on the basis of their intelligence and their contribution to humanity.” They saw Gates representing a more “profane” world where financial gain was priorities one, two and three.

This is an argument based on the work of Emile Durkheim. The argument is one that can be applied to many things that take on the functions of religion such as providing meaning (Apple vs. other corporations, beauty vs. functionality), participating in common rituals (buying new products), and uniting people around common symbols (talking with other Mac users). For example, some have suggested that the Super Bowl also is a “functional religion”: Americans come together to watch football, united in their patriotic and competitive beliefs while holding parties to watch the game and the commercials. Or baseball can be viewed as a “primitive religious ritual.”

While the comments beneath this story suggest some people think otherwise, this is not necessarily a slam against Apple or Steve Jobs. Durkheim argued that individuals need communal ties and we can find this in a number of places: the relationships formed in religious congregations, team-building activities in the office, and at bars and coffee shops where we try to connect with others during our daily routines. This does not mean Apple was necessarily a “false religion”: of course, we could talk about whether people could or should find ultimate meaning in a brand or products but we could also acknowledge that the social aspects of Apple made it more than just a set of technological product.

Considering Steve Jobs and the role of cultural context in innovation

David Brooks explores the “innovation stagnation thesis” and one of the ideas of this argument is that cultural context matters for innovation:

Third, there is no essential culture clash. Look at the Steve Jobs obituaries. Over the course of his life, he combined three asynchronous idea spaces — the counterculture of the 1960s, the culture of early computer geeks and the culture of corporate America. There was LSD, “The Whole Earth Catalogue” and spiritual exploration in India. There were also nerdy hours devoted to trying to build a box to make free phone calls.

The merger of these three idea networks set off a cascade of innovations, producing not only new products and management styles but also a new ideal personality — the corporate honcho in jeans and the long-sleeve black T-shirt. Formerly marginal people came together, competed fiercely and tried to resolve their own uncomfortable relationships with society.

The roots of great innovation are never just in the technology itself. They are always in the wider historical context. They require new ways of seeing. As Einstein put it, “The significant problems we face cannot be solved at the same level of thinking we were at when we created them.”

If you want to be the next Steve Jobs and end the innovation stagnation, maybe you should start in hip-hop.

So what exactly is Brooks saying? People who want to be innovators need to embrace or immerse themselves into diverse cultural systems so that they can then synthesize different ideas in new ways? Or is it that innovators like Jobs are only possible in certain cultural contexts and our current cultural context simply doesn’t push people into these different ideas or doesn’t promote this?

Sociologists of culture would have something to say about this. While Jobs clearly had unique individual skills, the production approach would emphasize how his combination of cultural contexts was made possible. He came of age in an era when individuals were encouraged to seek out new ideas and learn how to express themselves. He started a computer company in a field that didn’t have many dominant players and two guys working in a garage could create one of the world’s most enduring brands. He was alive in an era when information technology was a hot area and perhaps ranked higher in people’s interests that things like space exploration and medical cures. (One way to think about this is to wonder if Jobs could have been successful in other fields. Were his skills and context translatable into other fields? Could Jobs have helped find a cure for cancer rather than create personal computing devices? Should he have tackled their other fields – what is the opportunity cost to the world of his choice?) He had the education and training (though no college degree) that helped him to be successful.

In the end, we could ask how as a culture or a society we could encourage more people to become innovators. Is studying hip-hop really the answer? What kind of innovation do we want most in our society – scientific progress or self-expression or dealing with social problems or something else? When we talk about pushing math and science in schools, what innovations do we want our students to produce?

“Home is where the hub is”

A recent study looks at how being connected through the Internet and other gadgets at home changes what home is:

What the web has inspired, then, is a postmodern understanding of what “home” is: a de-physicalised, conceptual and psychological phenomenon that externalises its invisible meanings. And interaction designers recognise this: the web is another castle that the Englishman can live in, and he seeks to create virtual places that have as much effect on pride, self-esteem and identity as the bricks and mortar version where he sleeps…

I am constantly connected when I’m at home. It is my companion when watching a movie, it is my entertainment system when listening to the radio, it is my connection to the family and friends I speak with on VoIP. Sociologist Kat Jungnickel and anthropologist Genevieve Bell suggest that my over-networked experience isn’t unusual in Home is Where the Hub is? Wireless Infrastructures and the Nature of Domestic Culture in Australia: “Some read their emails and Google for news in front of the TV while others breastfeed while surfing the net. In the kitchen, they look for recipes or talk with friends via IM. In bed they write emails or shop on eBay.” The rooms once allocated for specific purposes have been co-opted by other (digital) tasks.

This isn’t always welcome. In one of Jungnickel and Bell’s case studies, a participant describes the conflicts that arise from home-multiplicity: “Sal tells of the congestion zone caused by the chameleonic characteristics of the kitchen table,” they write. “During the day it is her new computing space, and at night it is the social, cooking washing-up space for both of them.” Each online activity has imposed itself on our home-practice. We are experiencing a domestic transition as the web collaborates and competes with old “new” technologies such as the TV, the researchers argue. It “complicates” characteristics of the physical space.

We are adaptable creatures and will work within the confines of our existing homes to integrate this new creature into our lives. We have already made the web part of our domestic ecologies and we continually imbue it with a sense of place. Perhaps its malleability is why it has been so successful and why we are willing to bring this interruptive technology into our most intimate worlds.

In recent decades, commentators have suggested that Americans have retreated into their large homes and lost their connection to their communities. But this may be suggesting that while Americans may have withdrawn, they are still interested in being connected. However, this connection looks different than it has in the past. The connection now happens at the times of the individual’s own choosing, it is done at a distance, and it is unclear how much this translates into offline world action.

I don’t think we should be too surprised that the concept of home is changing. Our current understanding dates back roughly to the mid 1800s when homes were built with separate rooms to separate uses: sleep in one room, eat in another, cook in another, etc. Before that, homes were more multi-use as more people used their home for work as well as family life. It would be interesting to think about how the quick expansion of Internet connectedness might lead to new designs for homes or introduce interior spaces that enhance this connectedness. Already, we have more static gadgets that have been adapted, such as televisions including Internet apps, so why not dining rooms, bathrooms, and front porches plus back patios?

Righthaven loses in Colorado

Last week, Righthaven was flirting with bankruptcy due to legal fees associated with a Nevada case.  This week, the fees keep piling up, this time in Colorado:

Righthaven’s only interest in the Work is “the right to proceeds in association with a Recovery.”  The Copyright Assignment Agreement defines “Recovery” as “any and all sums . . .arising from an Infringement Action.”  Thus, when read together, the Assignment and the Copyright Assignment Agreement reveal that MediaNews Group has assigned to Righthaven the bare right to sue for infringement – no more, no less.  Although the assignment of the  bare right to sue is permissible, it is ineffectual….Accordingly, Righthaven is neither a “legal owner” or a “beneficial owner” for purposes of § 501(b), and it lacks standing to institute an action for copyright infringement….I convert Mr. Wolf’s Rule 12(b)(1) motion to a Rule 56 motion and GRANT him SUMMARY JUDGMENT.  Furthermore, in light of the need to discourage the abuse of the statutory remedies for copyright infringement, I exercise my discretion under Section 505 of the Copyright Act and ORDER that Righthaven shall reimburse Mr. Wolf’s full costs in defending this action, including reasonable attorney fees. [emphasis added]

More coverage from Ars Technica, Techdirt, and the EFF (h/t).

Sociologist considers “Humanity 2.0”

A sociologist who is “Auguste Comte chair in social epistemology in Warwick University’s Department of Sociology” discusses his new book titled Humanity 2.0. In my opinion, here is the most interesting part of the interview:

Let’s put it this way: we’ve always been heading towards a pretty strong sense of Humanity 2.0. The history of science and technology, especially in the west, has been about remaking the world in our collective “image and likeness”, to recall the biblical phrase. This means making the world more accessible and usable by us. Consider the history of agriculture, especially animal and plant breeding. Then move to prosthetic devices such as eyeglasses and telescopes.

More recently, and more mundanely, people are voting with their feet to enter Humanity 2.0 with the time they spend in front of computers, as opposed to having direct contact with physical human beings. In all this, it’s not so much that we’ve been losing our humanity but that it’s becoming projected or distributed across things that lack a human body. In any case, Humanity 2.0 is less about the power of new technologies than a state of mind in which we see our lives fulfilled in such things.

Wouldn’t someone like Archimedes describe us as Humanity 3.0 compared to his era?

Yes, Archimedes would probably see us as pretty exotic creatures. He would already be impressed by what we take for granted as Humanity 1.0, since the Greeks generally believed that “humanity” was an elite prospect for ordinary Homo sapiens, requiring the right character and training. Moreover, he would be surprised – if not puzzled – that we appear to think of science and technology as some long-term collective project of self-improvement – “progress” in its strongest sense. While the Greeks gave us many of our fundamental scientific ideas, they did not think of them as a blueprint for upgrading the species. Rather, those ideas were meant either to relieve drudgery or provide high-brow entertainment.

What is considered “normal” for human beings has changed quite a bit over the centuries. This reminds me of something I read months ago about the concept of “normal” in medicine: we tend to focus on more unusual circumstances so don’t know as much what the possible ranges of “normal.” When first introduced, many technological changes were not “normal” but humans adapted. As Fuller suggests, perhaps we need to have a conversation about what is “normal” and how much change we are willing to accept and how quickly it might be implemented.

Were Archimedes and the Greeks correct in focusing more on “character and training” rather than scientific progress?

When people talk about these sorts of topics, readers start thinking about things like robots, prosthetics, and computer chip implants and don’t think so much about eyeglasses or common crops. Indeed, the book cover plays off these common stereotypes with its “futuristic” look at a human head. Does this jump to future technology and the potential problems immediately turn some possible readers off while a cover that played around more with “safer” ideas like eyeglasses would be attractive to more people?

Facebook moving toward users being able to “treat their life as a 24/7 reality show”

Wired looks at some of Facebook’s recent changes and future plans and summarizes their intentions:

Combined with other Facebook recent announcements — “friend lists” that help you classify your contacts into groups, a Ticker that gives updates from your cohorts as they happen,  and changes in the newsfeed to make it more reflective of what your close friends are doing — Facebook is not so subtly doubling down on its ambitions to enable people to shed the pre-digital cloak of isolation and treat their life as a 24/7 reality show, broadcast to those in their social spheres.

Remember when Time named “you” as the person of the year for 2006, before Facebook had swept across the planet? Here is how the story described the effect of the Internet:

It’s a story about community and collaboration on a scale never seen before. It’s about the cosmic compendium of knowledge Wikipedia and the million-channel people’s network YouTube and the online metropolis MySpace. It’s about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.

This is a more hopeful vision than what Wired offers where individuals can produce and star in their own reality show.

The fulcrum on which Facebook’s future might hinge is whether it is able to help people forge new connections  or whether people continue to hunker down in their existing social groups. The desire that Facebook users would forge new connections is not surprising if you have read sources like The Facebook Effect that highlighted the company’s goals of opening up the world. While research studies still suggest that the majority of Facebook contact and relationships exist between people who already know each other prior to Facebook, perhaps this will change due to Facebook’s interface changes as well as the growing cultural acceptance of conducting our social lives through this online realm. Or perhaps we are destined to live in a world where our highest goal is to become individual celebrities.

Majority of young adults “see online slurs as just joking”

A recent survey of teenagers and young adults suggests that they are more tolerant of offensive or pejorative terms in the online realm:

Jaded by the Internet free-for-all, teens and 20-somethings shrug off offensive words and name-calling that would probably appall their parents, teachers or bosses. And an Associated Press-MTV poll shows they don’t worry much about whether the things they tap into their cellphones and laptops could reach a wider audience and get them into trouble.

Seventy-one percent say people are more likely to use slurs online or in text messages than in person, and only about half say they are likely to ask someone using such language online to stop…

But young people who use racist or sexist language are probably offending more people than they realize, even in their own age range. The poll of 14- to 24-year-olds shows a significant minority are upset by some pejoratives, especially when they identify with the group being targeted…

But they mostly write off the slurs as jokes or attempts to act cool. Fifty-seven percent say “trying to be funny” is a big reason people use discriminatory language online. About half that many say a big reason is that people “really hold hateful feelings about the group.”…

It’s OK to use discriminatory language within their own circle of friends, 54 percent of young people say, because “I know we don’t mean it.” But if the question is put in a wider context, they lean the other way, saying 51-46 that such language is always wrong.

This would seem to corroborate ideas that anonymity online or comments sections free people up to say things that they wouldn’t say in real life. Perhaps this happens because there is no face-to-face interaction or it is harder to identify people or there are few repercussions. In the end, the sort of signs, verbal or non-verbal cues, that might stop people from saying these things near other people simply don’t exist online.

I would be interested to see more research about this “joking” and how young adults understand it. Humor can be one of the few areas in life where people can address controversial topics with lesser consequences. Of course, there are limits on what is acceptable but this can often vary by context, particularly in peer-driven settings like high school or college where being “cool” means everything. These young adults likely know this intuitively as they wouldn’t use the same terms around parents or adults. Are these young adults then more polite around authority figures and save it all up for online or are they more uncivil in general as some would argue?

For an important issue like racism, does this mean that many in the next generation think being or acting racist is okay as long as they are among friends but is not okay to exhibit in public settings? Is it okay to be racist as long as it is accompanied by a happy emoticon or a j/k?

Knowing that this is a common issue, what is the next step in cutting down on this offensive humor, like we are already seeing in many media sites’ comments sections? And who gets to do the policing – parents, schools, websites?

Patent trolls: 20 years, $500 billion in losses

One of my BU law professors, Mike Meurer, just posted a working paper (pdf) he co-authored with James Bessen and Jennifer Ford titled “The Private and Social Costs of Patent Trolls.”  Quoting the abstract:

In the past, non-practicing entities (NPEs) — firms that license patents without producing goods — have facilitated technology markets and increased rents for small inventors. Is this also true for today’s NPEs? Or are they “patent trolls” who opportunistically litigate over software patents with unpredictable boundaries? Using stock market event studies around patent lawsuit filings, we find that NPE lawsuits are associated with half a trillion dollars of lost wealth to defendants from 1990 through 2010, mostly from technology companies. Moreover, very little of this loss represents a transfer to small inventors. Instead, it implies reduced innovation incentives.

This works out to around $25 billion in lost wealth per year.  For comparison, even in its pre-Napster days, the RIAA only sold $14.7 billion per year—more than $10 billion less.

H/T Groklaw.

Update:  More analysis by Ars Technica.

Sociologist uses Twitter for class but are the students learning more?

Stories like this are not uncommon: professors utilizing technology to engage their students (and here is another one about clicker use).

Wendy Welch is incorporating the use of the social networking site Twitter into her cultural geography class this semester. The adjunct instructor said she decided to use the social networking site in her class after having problems with students using their phones in class for less-than-appropriate purposes.“If you can’t beat them, get ahead of them,” Welch said. “That’s the way the world works now.”…

Each student was assigned a country in Africa and asked to tweet facts about their country, such as languages and population, using designated hash tags, or categories. That way, each student only has to research one country but has access to all the information they may need from other students.

Welch also plans to have students use their mobile devices or laptops to research information during class sessions, she said…

She said she hopes to “get students to understand and participate in their own education.”

Perhaps this does increase the engagement level of the students. All professors want their students to be engaged and we don’t want to be seen as being behind the times. But, I think there is often something missing from discussions about student engagement and the use of technology in the classroom: does this actually lead to higher levels of student learning or student outcomes?

I suspect professors will always try to keep up with technology as it changes and each of these changes will be accompanied by hand-wringing. However, we need to be able to distinguish between engaging students with technology versus helping them learn. Take this Twitter example from class: do students do better on tests? Do they retain the knowledge better? Can they apply their knowledge from this particular class to other settings, particularly if the technology is not present? Does technology itself help students think more deeply about the big questions of our world?

If technology alone becomes the answer in the classroom, we will be in trouble.