Category Archives: McMansions

Thoughts on “The rise of the McModern” McMansion

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Kate Wagner of McMansionHell fame analyzes a subset of McMansions dubbed McModerns:

What makes the McModern a fascinating case study in residential architectural history is its two separate lineages: its foundation as a McMansion, and its origins within the greater historical context of popular modernism—that is, modernism for everyday families…

In the grand taxonomy of residential architecture, the McModern is a genus within the McMansion family. This is not to say that the “modern” part isn’t as important as the “Mc,” because the McModern as we know it derives from a source not often touched upon: the everyday modern houses not designed by famous architects, but by builders, or from pattern books…

The socioeconomic and technological development of the 21st-century McModern is strongly tied to the relentless pursuit of minimalism, beginning with industrial design: At the turn of the millennium, we entered the iPod age. Even more importantly, we fully embraced the internet age, and then subsequently the mobile age. These shifts triggered the beginning of the McModern….

Are old modernist houses definitively better than McModerns? Perhaps not—all styles have their duds, after all. However, it is the indulgent, inefficient, and architecturally botched nature of the McMansion that lies beneath the sleek surface of the McModern. In the eyes of McMansion builders, modern architecture is perceived by potential buyers as the culturally significant, high-brow form of architecture, revered by the educated and glossy magazines. To see something only for its superficial attributes or financial potential and execute it carelessly is perhaps the most “Mc” thing anyone can do.

Borrowing from earlier styles of architecture was intended to give McMansions a sense of permanence and power, even if they were mass produced starting in the 1980s. But, what is the aesthetic appeal of modernist architecture? Wagner suggests it is minimalism and a certain kind of cultural cachet but this seems tricky with how modernist architecture has often been treated in the United States. Modernist architecture may be good for skyscrapers but is more suspect for homes where many residents want an appeal to family and traditional neighborhoods (even though modernism is now roughly a century old). Additionally, it is less clear how minimalism works when the house is over 3,000 square feet – not exactly a minimalist amount of space.

I have argued previously that Americans, if given a choice, would prefer McMansions over modernist homes. See earlier posts here and here. Wagner hints at these dynamics in her piece as well; the modernist McMansions may primarily appeal to those who (1) are aware of what high-brow architecture and care to associate with it; (2) those who are choosing to locate in rapidly hip gentrifying neighborhoods; and (3) those with a tech-savvy lifestyle.

Now, we just need some data to back this all up and demonstrate some patterns.

Citing religious reasons to give up a McMansion for a doublewide mobile home

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Even with the criticism of McMansions, I don’t think many would follow the path of this chaplain/columnist to downsize from a McMansion to a mobile home:

The first thing I grappled with was, “Are you living within your means?”

While it sounds like a question from your financial adviser, it really gets at the spiritual issue of greed. If greed prevents you from reducing your spending, you’ll have a problem, since retirement will often cut one’s income nearly in half…

We sold our suburban home and moved into a doublewide mobile home at half the cost of our old two-story McMansion.

As the months passed, the numbers proved workable. Any greedy impulses that remained began to subside. Honestly, it wasn’t that hard to do. We were ready. Our kids were out of the nest and finished with their schooling.

However, we couldn’t have addressed the first question if we had not answered the bigger spiritual question: How much is enough?

While there are plenty of proponents of downsizing, there are two ways that this path is unique:

  1. Downsizing to a mobile home. There are few housing options less liked than McMansions but this would qualify. People think of trailer parks and lower-class residents. They think of dirty homes and lower property values. Often, the discussions of downsizing involve moving to something tasteful and/or customized. The new home may be smaller – wasting less space than the McMansion – but it is not necessarily cheap nor sacrificing much in terms of location and neighbors. For another example, those portrayed on TV as interested in tiny houses are often middle class residents who want a lot of amenities and a calmer life but don’t really want the cheapest housing possible.
  2. The choice is guided by religious values with a wish to live simply in order to avoid greed. Rather than a secular impulse to consume less (for a variety of reasons including environmental concerns, saving money for other desires such as exciting experiences, and avoiding the appearance of conspicuous consumption), this McMansion move gets at an important religious question: how much is enough? I’ve seen very few religious approaches to McMansions. An unwritten stereotype of who owns these places probably puts a lot of southern conservative Protestants into McMansions. But, there are few American religious leaders telling people not to live in places like McMansions, even if they may generally caution people to live too lavishly. (Ironically, McMansions might seem like a good deal then to many religious people because you get a lot of square footage for your money.)

In sum, propose to McMansion critics that we should swap McMansions for doublewides for religious reasons and the idea may not be greeted favorably.

The big Baby Boomer house does not necessarily equal a Mcmansion

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A recent analysis on Realtor.com uses the term McMansion as shorthand for a large house owned by a Baby Boomer. Here is the crux of the argument regarding the habits of millennials:

“They’ll buy a smaller house with fancier amenities, close to town, rather than chase square footage,” Dorsey says.

This argument has been made for several years now: millennials are willing to live in smaller homes but desire certain amenities. But, is every big house a McMansion? No, no, no – a minority of American homes are over 3,000 square feet but not all of them are McMansions. Even if they meet the size requirement, they may not be teardowns, suffer architecturally, or exist in lonely suburban communities or all house crass consumers or the nouveau riche. And do all Baby Boomers live in McMansions? Of course not. There may be broad patterns at play here – Baby Boomers have plenty of houses to sell, millennials may not want all of those particular homes – but using loaded terms like McMansions or suggesting incompatibility across entire generations may be going too far.

Side note: this Baby Boomers vs. millennials in the housing market is gaining steam across media sources. How will the Boomers sell all of their houses? (See earlier posts here and here.) What do millennials want in houses and communities? (See earlier posts here and here.)

Were McMansions ever for everybody?

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There is an idea out there that McMansions were everywhere at some point, invading the countryside and were within the financial means of all Americans. A recent Australian headline reminded me of this: “Small, smart, sustainable: Why a ‘McMansion’ isn’t for every Canberra homeowner.” The article goes on to argue that market forces are pushing people toward large houses that they don’t need.

I’ve never seen hard numbers on this – nobody is really measuring McMansion construction – but we can make some guesses based on Census data about the number of new homes of certain square feet. Between 1999 and 2016, the percent of new homes over 3,000 square feet was between 17% and 31%. Not all of these homes are McMansions for a variety of reason: some are too large (over 10,000 square feet or so), some are not architecturally garish or discombobulated. Based on this, maybe 15-20% of all new homes since 1999 were McMansions? That is a sizable amount but not a majority.

Additionally, how many Americans could afford such homes? At the peak of the housing bubble, not everyone could buy a large new home in a nice community. Could everyone in the middle class access such a home at some point over this time period? Maybe. And that doesn’t even account for whether those who could afford McMansions wanted one (maybe 50% of Americans at most would want one?) or had other considerations when purchasing their home that led to another housing option.

McMansions have certainly exerted influence over the last few decades, particularly among the upper-middle class, in certain communities (generally whiter and wealthier communities), and in depictions of newer housing on TV and in movies. But, I don’t think they have been pervasive as sometimes is suggested.

The Bachelorette may be the best use for a McMansion

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With the criticism that McMansions receive, are there any contexts where they are appropriate? I submit that The Bachelor/Bachelorette shows are one such setting:

  1. The home needs to be big. The latest version of The Bachelorette started with 31 suitors. Not only is space needed to house all of them, a McMansion has big spaces like the living room or pool area where lots of people can congregate.
  2. The home needs to be garish and over the top.  For a show that knows it can’t take itself too seriously (are the contestants here for “the right reasons”?), the loud house works just fine.
  3. Having a big, well-appointed house fits with the show’s fantasy theme. Everyone knows that most relationships don’t start and/or occur in huge houses, on adventurous and/or fancy dates, and on trips around the globe. But, watching everyone interact in a 1950s ranch home simply wouldn’t fit with the dream-like aspect of the show. (Indeed, it is an interesting contrast to juxtapose the parts of the show that take place in the McMansion versus the home visit weeks where the families of contestants live in more normal settings.) Big features that are clearly visible on TV? Large pool and hot tub? Vaguely Mediterranean style? Check, check, and check.

For the average American household – less than five people – the home used on the show doesn’t make much sense. But, as a key setting for a fanciful TV dating show, it may be perfect.

McMansions to blame for the decreasing tree cover in Los Angeles

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A recent study suggests the rise of McMansions has contributed to a loss of trees in Los Angeles:

Americans’ growing preference for large single-family houses, along with the increase in driveways and swimming pools that come with home expansion, is the largest driver of tree cover loss in the US, according to the study.

Looking at satellite imagery and data from the LA County assessor’s office, the researchers found about one-third of the city’s trees in single-family housing neighborhoods was eliminated from 2000 to 2009. During that period, tree cover may have decreased up to 55%…

Surprisingly, the researchers also found that 1950s suburban development may have been good for trees, at least in LA. Private land owners planted trees on their land during that decade, contributing to a richer urban forest in the city.

“These ecologically beneficial consequences occurred organically — not as the result of conscious environmental policy, but rather as an outgrowth of the cultural aesthetic and economics of the times,” the researchers write.

This leads to several thoughts:

  1. Perhaps it is time to again modify Joni Mitchell’s “Big Yellow Taxi” to something like: “They paved paradise to put up a McMansion.”
  2. Cities can often have a lot of trees. This may be counterintuitive: when people imagine cities, they think of skyscrapers and a concrete jungle. While there may not be many forests in the city, there can be plenty of trees.
  3. With the praise given to ranch homes here, couldn’t McMansions reduce the issues by just planting trees? Those 1950s subdivisions didn’t have many trees at the time either – the classic images of Levittown often shows houses and bare land – and it took time for them to become the classic tree-lined suburban streets.

Can you spell McMansion?

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The word McMansion knocked out a Wisconsin contestant in the national spelling bee:

Wisconsin is out of the Scripps National Spelling Bee after all three of our representatives were knocked out of the competition, including Hanna Ghouse, 13, from Kenosha after she misspelled the word “McMansion” Wednesday.

However, TODAY’S TMJ4 wanted to put some average spellers to the test to see how they fared. We gave them the two commonly misspelled words according to Google, and Ghouse’s word “McMansion.”…

But to really put people to the test we gave them the word our local Scripps Spelling Bee contestant missed Wednesday, “McMansion.”

I guess the difficulty of the word is its relative lack of use. How often does the average person hear or see the word? Not often. A search of Google Ngram suggests the word is not used in many books though there has been a rise since the late 1990s. Perhaps someone is most likely to hear the term if they live in an older but attractive neighborhood where people are interested in tearing down the homes and constructing McMansions.

McMansions as status symbol in Dallas

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Leave it to Richard Spencer to describe the place of the McMansion in the Dallas area:

“My upbringing did not really inform who I am,” Spencer said with a shrug. Then he reconsidered. “I think in a lot of ways I reacted against Dallas. It’s a class- and money-conscious place—whoever has the biggest car or the biggest house or the biggest fake boobs,” he told me. “There’s no actual community or high culture or sense of greatness, outside of having a McMansion.” He emphasized culture in a way that evoked a full-bodied, Germanic sense of Kultur. In fact, Spencer has joked that he would like to be the Kulturminister of a white “ethno-state.” He imagines himself having a heroic role in the grand cycle of history. “I want to live dangerously,” he said. “Most people aspire to mediocrity, and that’s fine. Not everyone can be controversial. Not everyone can be recognized by a random person in a restaurant.”

I have some familiarity with how the McMansion is described in Dallas – see my published article on the use of “McMansion” in the New York Times and Dallas Morning News – and Spencer sounds about right. In a sprawling suburban setting, what sets people apart? One trait can be the ability to own an impressive looking home.

Additionally, Spencer utilizes some of the familiar critiques that the suburbs lack interaction or anything beyond mass or lowbrow culture. Of course, these concerns lead him to a different place than many suburban critics; Spencer advocates for an ethno-state and most suburban critics make a pitch for diverse urban settings. More broadly, this is a reminder that disliking the suburbs doesn’t necessarily have to lead to visions of pluralistic large cities.

What is the punishment for building a 30,000 square foot home without permission?

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A developer in Los Angeles is facing some consequences for building a large home:

Hadid and the city attorney’s office met in private Thursday morning, after which Hadid’s attorneys said their client is close to a guilty plea for violating the city building code by building a 30,000-square-foot spec home at 901 Strada Vecchia, the Courier reported.

The real estate mogul — best known from appearances on “The Real Housewives of Beverly Hills” and as the father of supermodel Gigi Hadid — will still face a mix of public service and fines, as well as a potential ban from building in L.A., according to the Courier.

Hadid’s attorneys argue that if sentencing could be delayed, he could bring the property into compliance so any potential criminal conviction would be erased…

The real estate mogul was charged in late 2015 with building a spec mansion without a permit, illegally using land, and failing to comply with orders from the L.A. Department of Building and Safety to halt construction. Angry neighbors called the project “starship enterprise.”

I’m not sure what you would do to someone who constructs such a home. Jail them?

I know the burden is on the owner here but I wonder why the city didn’t step in at some point during the process. Most locales have people checking permits and codes along the way. And if the home was so large and attracting the attention of neighbors, why wasn’t this stopped?

Finally, the headline for this story calls this home a McMansion. The architecture may lend itself to this; the included picture suggests the exterior is designed to impress and the neighbors certainly had an interesting moniker for the home. Yet, it is a home with 30,000 square feet. It would be one thing to quickly construct a 3,000 square foot home but 30,000 square feet is on a whole level up.

Predicting the “great senior sell-off” to come

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Here is an update on one event that might be coming down the road: the time when the Baby Boomers decide to sell their homes.

Nelson pointed to the affordability issue as well as the fact that about a quarter of Millennials prefer urban housing, such as condos or townhouses, over the detached suburban homes that were the Boomers’ preferred habitat. Younger buyers, he said, will also be looking for starter homes—smaller than the big Colonials and split-levels that line America’s cul-de-sacs. “We can predict the next housing crash,” he said at the time. “That’ll be in about 2020.”

Four years later, Nelson tells CityLab that that he believes the sell-off will still occur—but later, in the mid- to late 2020s. This has to do with people deciding to defer selling their homes, hoping to get a better price later than settling for a lower price now. “Home values in much of the country are still less than those before the Great Recession of 2007 to 2009,” he says. Prior to the recession, the typical homeowner would sell a house about every six years. “It was like clockwork,” says Nelson. “This drove a lot of planning and development projections.”…

Nelson predicts that the fringe areas surrounding cities will bring the biggest headaches for Boomers looking to unload their houses. Because Millennials will be looking for small homes when they finally start to buy in larger numbers, the sprawling McMansions of the exurbs won’t be desirable to many of them. “The Boomers in the exurbs are going to be in a real pickle,” says Nelson. “Even in a dynamic market like Washington, D.C. or other booming cities, the market for those homes is going to be soft.”…

But many analysts do agree on one thing: More housing will need to be built for Millennials—and it needs to be scaled to their desires, not their parents’s. “Millennials are likely to prioritize different features in their homes, such as greener materials or in-law suites,” says Molinsky. And according to the Harvard Joint Center’s projections, nearly 90 percent of those looking for homes in 2035 will be under 35 or 70 and over—and both groups tend to buy less square footage.

I suppose we’ll see what happens. I tend to think that Millennials might not be as transformative as some have suggested in regards to where they want to live or in what kinds of houses they inhabit. At the same time, there may be fewer Millennials than Baby Boomers in the market for housing – both due to different sizes of the various cohorts as well as the limited purchasing power of some Millennials  which means it could take some time for those Baby Boomer dwellings to find buyers.

It is also interesting to consider what might happen if these homes, particularly those on the metropolitan fringes, can’t be sold. Would they be demolished? Converted? The community retrofitted? Drop to a low enough price that they become very attractive to certain groups? We have plenty of history as a country of people spreading out but not much experience with any serious contraction.