Leave it to Richard Spencer to describe the place of the McMansion in the Dallas area:
“My upbringing did not really inform who I am,” Spencer said with a shrug. Then he reconsidered. “I think in a lot of ways I reacted against Dallas. It’s a class- and money-conscious place—whoever has the biggest car or the biggest house or the biggest fake boobs,” he told me. “There’s no actual community or high culture or sense of greatness, outside of having a McMansion.” He emphasized culture in a way that evoked a full-bodied, Germanic sense of Kultur. In fact, Spencer has joked that he would like to be the Kulturminister of a white “ethno-state.” He imagines himself having a heroic role in the grand cycle of history. “I want to live dangerously,” he said. “Most people aspire to mediocrity, and that’s fine. Not everyone can be controversial. Not everyone can be recognized by a random person in a restaurant.”
I have some familiarity with how the McMansion is described in Dallas – see my published article on the use of “McMansion” in the New York Times and Dallas Morning News – and Spencer sounds about right. In a sprawling suburban setting, what sets people apart? One trait can be the ability to own an impressive looking home.
Additionally, Spencer utilizes some of the familiar critiques that the suburbs lack interaction or anything beyond mass or lowbrow culture. Of course, these concerns lead him to a different place than many suburban critics; Spencer advocates for an ethno-state and most suburban critics make a pitch for diverse urban settings. More broadly, this is a reminder that disliking the suburbs doesn’t necessarily have to lead to visions of pluralistic large cities.
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