Tag Archives: cars

Selling a car by selling Detroit

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The troubles of Detroit have been well documented and discussed in the American media in recent years (see here and here). So why would Chrysler mount a full advertising campaign (and I see this commercial almost every commercial break at times) based on Detroit  for its new 200 model? See the long-form (2:03) video here.

The entire campaign seems to be built around this idea that Detroit is something different: the ad says it is not New York, Chicago, or Las Vegas. While we get some typical shots, of a high school team running and a woman ice skating, the emphasis is on their hard work. The scenes on the street are at night with steam coming out of manhole covers as the 200 rolls along. The longer ad features Eminen, perhaps the only celebrity known to most Americans as being from Detroit (does Kid Rock count?). And all of this is driven home by the tagline: “Imported from Detroit.”

Perhaps the strategy is this: why not take all of this talk about Detroit’s darker side (and the commercial mentions that this is a “town that has been to hell and back”) and turn it around so that the commercial makes a positive point about this gritty, tough, and edgy car. Will this explicit linking to Detroit, a city on the decline, boost sales of a particular car model? Do Detroit residents see this commercial as positive and representative of their city?

Has America reached a saturation point for driving?

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The Infrastructurist sums up some recent arguments that suggest “America has reached a “saturation point for vehicle ownership and travel.”

If this is all true and it ends up being a sustained trend, what does this mean for American culture? From the advent of the mass-market automobile in the 1920s, Americans have spent much time and resources with their vehicles. Getting a driver’s license was a rite of passage, perhaps the main one our culture has for teenagers (though perhaps it is being replaced by going to college for some). Car companies advertise incessantly and tie their products to American values (this recent Dodge Challenger commercial featuring rebel Americans dispersing the British redcoats with their vehicles is quite appropriate here). Fast food restaurants depend on drive-thrus. Could this all change? Perhaps this all depends on whether driving behavior has plateaued or is actually decreasing. If the younger generation doesn’t drive as much, it will take time for them to replace the figures from older Americans who do drive more.

And the other interesting question is whether this is the beginning of the end of suburbs: if new generations don’t want to drive as much, what does this mean for low-density development? Is this really going to lead to a new urban era with a movement to large cities or simply denser suburbs where the amount of driving is reduced but never disappears completely?

Clearing snow from one of Chicago’s enduring design features: the alleys

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Crews around here are still working on clearing snow. Even this morning, several days after the major snowfall, some roads have impassable lanes. But Chicago faces an additional challenge: clearing snow from the alleys of residential neighborhoods:

But snowplows won’t be moving down alleys, arteries that are no less important to city dwellers. Streets and Sanitation Commissioner Thomas Byrne says plows might do more harm than good, pushing snow up against garage doors. Garbage trucks, however, will try force their way down alleys to make tracks for cars, he said…

Indeed, while alleys are the last to see city snowplows, they’re first in the hearts of many Chicagoans.

If the Champs-Elysees epitomizes Paris and Unter den Linden boulevard is symbolic of Berlin, the alleys that bisect Chicago’s blocks are emblematic of Chicago, no less than touristy Michigan Avenue…

Other cities, like New York, lack alleys, which means trash has to be put out on streets for pickup. Chicago’s alleys are lined with garbage cans, yet also are the ultimate urban playground.

Years ago, alley games contributed to local patois. “No dibs on broken windows!” was the starting signal for softball games, an announcement that only the batter would be responsible for smashing a ball through a window. The alley version of hide-and-seek was kick-the-can, accompanied by the cry “Olly olly oxen free!”

Alleys were also traditional avenues of neighborhood commerce. Today’s alley vendors, primarily scavengers, prowl the backyard byways by truck. Their predecessors drove wagons pulled by horses.

In the midst of a story about plowing, the reader receives a short education on the importance of alleys for Chicago culture. It would also be interesting to hear about alleys as a planning feature: does it enhance or detract from life on the streets? Does it allow for greater traffic flows on roads when garages and garbage cans are pushed behind buildings? How often do alleys become more of problems than assets (like in situations like this)?

This reminds me of the prominence of alleys in the designs of New Urbanists. Their neighborhoods often place garages in the backyards of homes and buildings so that cars are not such a prominent feature in front of structures. This is intended to enhance life on front porches and front sidewalks as homes can then be closer to the public areas. But this article from Chicago suggests that the alleys can also become important areas for social interaction, interaction that is not taking place on the front stoop or in more visible, public areas. If the goal of New Urbanist design is to enhance community life and interaction, does it matter if this takes place in front or behind a home?

Bringing nature back to the city while still accepting cars and suburbs?

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In modern history, the city has often been seen as the antithesis of nature or the countryside. With dirty factories, a multitude of noisy vehicles, and buildings crammed on top of each other, Americans (and others) responded in part by moving out from the city and into suburbs when the opportunity arose.

But there are still arguments about whether nature can return to the city and what exactly it might mean:

The following lies at the heart of the agenda of a growing number of designers and architects who refer to themselves as “landscape urbanists”: “the notion that the most important part of city planning is not the arrangement of buildings, but the natural landscape upon which those buildings stand.”…

“Proponents envision weaving nature and city together into a new hybrid that functions like a living ecosystem. And instead of pushing people closer together in service of achieving density … landscape urbanism allows for the possibility of an environmentally friendly future that includes spacious suburbs, and doesn’t demand that Americans stop driving their convenient cars. Americans have decided how they want to live, they argue, and the job of urban designers is to intelligently accommodate them while finding ways to protect the environment.”

And that’s the rub—the bit about cars and “spacious suburbs.” Architects who believe that a fresh commitment to urban living offers the best path to a sustainable future are deeply disconcerted by this quasi-green rhetoric, and by the way it’s catching on at trendy architecture schools. They call it a “a misguided surrender to suburban sprawl.”

This is part of a larger debate about land, density, lifestyles, and government funding: can we be truly “green” as long as there are any suburbs and cars? It sounds like one side says we need to compromise with the pro-suburban forces in America while another is holding out for a more urban world. Such a dividing line affects issues including sprawl, gas taxes, land use, high-speed rail, and more.

I’m not sure why it has to be an either/or question. Cities could adopt different tactics. Is Central Park a failure because it is compromised by several roads running through it? This seems more like an ideological battle rather than a discussion about what could happen in American cities in the near future.

An intriguing question: just how many parking spots are in the United States?

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The Infrastructurist reports on a new academic study that considers the full environmental impact of parking. But in order to provide an answer to this query, the researchers had to first consider another question: just how many parking spots are there in the United States?

Turns out that’s no easy task; in fact, according to the authors, no such “nationwide inventory” has ever been done. “It’s kind of like dark matter in the universe,” Donald Shoup, the so-called “prophet of parking” (and not part of the study), told Inside Science. “We know it’s there, but we don’t have any idea how much there is.” When the Berkeley researchers crunched the numbers, they came up with five scenarios of available U.S. parking that ranged from 105 million spots to 2 billion. Give or take, I guess.

The most likely estimate points to roughly 800 million spaces across the country, and the construction and maintenance of those spaces do, in fact, take a large cumulative toll on the environment. When parking spots are taken into account, an average car’s per-mile carbon emissions go up as much as 10 percent, the authors conclude. They also report that, over the course of a car’s lifetime, emissions of sulfur dioxide and soot rise 24 percent and 89 percent, respectively, once parking is properly considered.

Those are just part of a broad “suite of impacts” that includes previously studied costs like the “heat island effect” — the term for when dark pavement raises the temperature of a city, leading to additional energy demands for cooling. And atmospheric costs are only part of the suite. According to the paper’s lead author, Mikhail Chester, there may be a larger infrastructure for parking than for roadways. If that’s the case, there would seem to be another great cost to all this parking: the relative cost of useful space.

I like the comments from “the prophet of parking.” While there are not probably too many people in the world who would want to know the exact figure of parking spots in the United States, it is important to know this fact in order to understand the larger impact of parking.

Parking itself is an interesting phenomenon. In a culture that loves automobiles, parking spots are essential features are many places. There is much evidence that if Americans can’t find a relatively cheap parking spot, they are likely to go elsewhere. Some of the allure of the shopping mall, with the first ones constructed in the mid 1900s, was that the consumer had a vast area of free parking as opposed to the crowded streets of downtowns. Homes have to have their own form of parking spaces, to the point of many homes from recent decades leading with their garages (and earning the nickname “snout houses” for how this garage protrudes toward the street).

But of course, as this study points out, parking spots come at a cost.

A related question that I would be interested in knowing the answer to: how many parking spots are occupied at different times of the day? How many parking spots in America are constructed for the 8-5 work hours and then sit empty the rest of the day?

And Americans vote again for the automobile

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Surveys from AAA suggest Americans will be traveling by car in record proportions for Thanksgiving:

Next week, 94 percent of Thanksgiving travelers nationally are expected to drive — up from 86 percent in 2008 and 80 percent in 2000, according surveys conducted by AAA.

The air-travel share is projected at 3.8 percent this Thanksgiving, the lowest figure in a decade. Air travel accounted for 13 percent of Thanksgiving travel in 2000, AAA said.

A quick interpretation might be that people are fed up with airport security. But interestingly, these surveys were conducted before the TSA announced more intrusive search procedures:

AAA officials noted that the data on Thanksgiving travel, which are based on the plans of people surveyed, were collected before the TSA announced it was switching to more intensive pat-downs of airline passengers and increased use of the full-body scanners.

“Those folks who said, ‘I’ve had it with the airport hassle and I’m traveling by auto,’ did so before the TSA’s new rules were put in place,” said Beth Mosher, spokeswoman for AAA Chicago. “We’ve seen a lot of people grousing. It’s hard to say if people will eventually get used to the changes. We’ll know more once we see Christmas travel numbers.”

I haven’t seen these survey figures and whether they ask people specifically why they chose the travel mode they did.

But I’ll quickly offer another take: Americans don’t need much of an excuse to travel by car. Our love affair with the car (or more appropriately for family travels this weekend, the SUV or minivan) is well-established and could be an important factor in this story. Ultimately, travel within a certain radius (roughly 6-14 hours of driving one way) could either be done by airplane or car (or as some hope, by faster trains in the future). Certain factors, such as ticket prices, weather, availability, gas prices, and other odd factors, such as new airport security measures, can push people back to their vehicles which they might have been reluctant to leave behind anyway.

Americans walk less than other countries

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The Infrastructurist sums up some recent research that shows Americans walk less than residents of other countries. Explaining why this is the case is interesting:

The report’s lead author, David R. Bassett of the University of Tennessee, blames America’s poor performance on its auto obsession and lack of public transportation…

The researchers found no association between daily steps and living environment (e.g. urban, suburban, or rural)…

For the year 2009 alone, the top five walking commuter cities were Boston (14.1 percent commuted by foot), Washington (11.1), San Francisco (10.3), New York (10.3), and Philadelphia (8.7). The city with the lowest commuter walking share for the year was Fort Worth, at 1.2 percent. Freemark comments:

“As the chart shows, automobiles have a majority share in all cities except New York, Boston, Washington, and San Francisco. Unsurprisingly, these are dense cities and the places in the United States with the most complete transit systems.

These arguments make sense at face value: driving and setting would seem to play a large role. However, the first research study’s finding about driving may indicate that driving just trumps other factors for most Americans: whether Americans live in cities or suburbs or rural areas, driving is the preferred mode of transit.

Additionally, perhaps the number of people living in large cities with established and effective mass transit (the five top walking cities cited above) is simply not enough to counter all the drivers in other places.

The appeal of Google and its driverless cars

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It was recently revealed that Google has been testing automated cars for some time now:

With someone behind the wheel to take control if something goes awry and a technician in the passenger seat to monitor the navigation system, seven test cars have driven 1,000 miles without human intervention and more than 140,000 miles with only occasional human control. One even drove itself down Lombard Street in San Francisco, one of the steepest and curviest streets in the nation. The only accident, engineers said, was when one Google car was rear-ended while stopped at a traffic light.

Autonomous cars are years from mass production, but technologists who have long dreamed of them believe that they can transform society as profoundly as the Internet has.

Why does this story have as much as appeal as it seems to have on the Internet? A quick argument:

This is a dream dating back decades. The futuristic exhibits of the mid 20th century had visions of this: people blissfully enjoying their trips while the cars took care of the driving. To see the dream come to fruition is satisfying and fulfilling. On a broader scale, this is part of the bigger narrative of technological progress. Although it has been delayed longer than some imagined, it demonstrates ingenuity and the progress of Americans. Since Americans have a well-established love affair with the automobile, driverless cars offers the best of all worlds: personal freedom in transportation without the need to actually do any work. And if we soon get cars that run on electricity or hydrogen, it can be completely guilt-free transportation!

Generation Y sees the downsides to cars

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A short article from Kiplinger suggests Generation Y has a different relationship to the automobile than previous generations. Rather than viewing them as status symbols, Generation Y sees them as polluting objects and the use of mass transit and car sharing is on the rise.

This has car makers worried:

The trend won’t cause car sales to tank, of course, but the generational shift doesn’t bode well for manufacturers and auto dealers, which for decades have counted on wooing young new drivers to their brands in hopes of cementing lifetime customer relationships.

Gen Yers are a big potential market: At 80 million strong, they represent the biggest generation in U.S. history. Baby boomers are a close second, but millions of them begin turning 65 next year — an age at which car purchases drop off sharply.

There is nothing that guarantees that the American obsession with the car will continue. It sounds like manufacturers will need to change their tack and convince people that they need cars – perhaps it could be tied to ideas about personal freedom.

If this is the case among Generation Y, this has big implications for urban planning and the suburbs.

Calculating how much transportation, and driving, costs

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A new website, Abogo, offers an estimate of how much transportation costs you per month based on your address. While the estimates for driving a car may seem high, it is a reminder of how much it actually costs to maintain, insure, and drive a car. The website uses a methodology that suggests even the cheapest car, a sub-compact, costs $3,606 a year based on driving 14,000 miles (see page 7 of this pdf).

On top of the personal costs, driving has a lot of other costs including building and maintaining roads, pollution, sprawl, and time lost to congestion and traffic. Of course, it has benefits as well including freedom and privacy.

While most Americans have clearly chosen the car as the transportation of choice, we should not forget that it is a rather costly choice.