The American soap opera started in Chicago:

Soap operas have long been trivialized as low-brow women’s entertainment. Even the term “soap” is pejorative when describing television. But there’s a deeper story to tell about the genre that changed storytelling on the small screen. Irna Phillips doesn’t get enough credit for her creation. She’s the Chicago woman who birthed the daytime serial for radio in the 1930s and ushered it onto television in the 1950s. Phillips established staples in the genre like the cliff-hanger; she was a prolific writer who knew the daytime audience wanted to see their own problems in stories. As she summed it up in 1947: “[T]heir own conflicts, their own heartache, their hopes and their own dreams. Everything isn’t happiness, is it? No.” Beyond the melodrama and romantic escapism, soaps took bold risks, embracing social consciousness with groundbreaking women-centered storylines.
According to this timeline, here is the early history:
1930: Painted Dreams, the first ever daytime serial, airs five days a week on Chicago radio station WGN. It’s written by an innovative woman named Irna Phillips, who plays the lead character: a sweet-hearted mother who talks out issues with characters in long expository scenes.
1930s: Soap maker Procter & Gamble (P&G) begins sponsoring daytime serials, birthing the name “soap opera.”
1932: When WGN refuses to take Painted Dreams national, Irna Phillips moves to competitor WMAQ radio and creates Today’s Children. This show goes national.
1937: Irna Phillips creates The Guiding Light, which is set in a fictional Chicago neighborhood. It follows Rev. John Ruthledge, who provides help to those around him. It is among the longest-running broadcast shows in history, airing on radio for 15 years and on television for 57.
1938: Chicago is firmly the mecca for the daytime serial. Fifty are on the radio, and most originate in Chicago.
How does a city recognize this cultural contribution? Chicago is known for a number of important cultural products but I was not aware of this deep connection to the soap opera. What could put this in the public eye; a historical marker or museum of the soap opera or public art or school curriculum?
And how much is this limited recognition connected to the ways soap operas intersect with gender, race, and social class? Thinking about Chicago, soap operas might not be considered by many to be high-brow cultural works compared to the Chicago Symphony Orchestra or the Art Institute or architectural movements. But Chicago also has a long history of mass entertainment.







