Tag Archives: digital technology

What is a “digital sociology firm”?

Posted on by

This news story reports the sale of a “digital sociology firm” named mPathDiscovery:

Richard Neal, CIO of mPathDiscovery, described TBX as a group of investors from different industries that came together in April. The transaction will provide mPathDiscovery with access to TBX’s capital, experience and business connections.

Neal said mPathDiscovery has two employees — himself and President David Goode — and uses an array of contract employees. The company will remain in Kansas City and soon will begin looking for its first office space.

One result of the transaction has been the purchase of the “digitalsociology.com” web domain. Neal said the name had been owned by a cybersquatter who offered to sell it for a profit.

Neal said digital sociology helps companies see who is saying what, when and where about them online. The process can help companies see how marketing messages are being received by the public and analyze attitudes about competitors.

Two things strike me:

  1. So this is beyond web analytics where companies try to figure out who is visiting their site. (That industry is crowded and there are a number of ways to measure engagement with websites.) This goes to the next level and examines how companies/pages are perceived. I imagine there are plenty of people already doing this – I’ve heard plenty of commercials for site that want to protect the reputation of individuals – so what sets this company apart? This leads to the second point…
  2. What exactly makes this “digital sociology”? As a sociologist, I’m not sure what exactly this is getting at. Online society? Studying online interactions with companies? The use of the term sociology is meant to imply a more rigorous kind of analysis? In the end, is the term sociology attractive to companies that want these services?

Acquire the bookstore chain to get the digital reading device

Posted on by

With the recent bankruptcy of Borders (see some reaction here), who knows how long Barnes & Noble might be able to hold on (and the news wasn’t good last August). But at least one businessman thinks B&N would make for a worthwhile purchase:

Barnes & Noble is well-situated to get a piece of the action: the company claims that the Nook already accounts for one-quarter of the e-book market. (Amazon’s rival Kindle product accounts for over 70 percent, although neither company discloses actual sales figures.)

Candidly, the Nook’s success is important, because more competition in the space will help keep prices in check and spur innovation. Sony also has a credible market entrant with its Reader product.

Malone’s company Liberty Media offered $17 per share Thursday — or about $1 billion — for a 70 percent stake in Barnes & Noble, a 20 percent premium over the Thursday closing price. Investors greeted the news warmly, pushing Barnes & Noble shares up over 30 percent — yes that’s higher than Malone’s bid! — in midday market action Friday. As a result, Malone will likely have to sweeten his offer to at least $20 per share.

In a statement announcing the offer, Liberty described Barnes & Noble as being at the “forefront of the transition to digital.”

While there is a lot of talk about how all of this affects bookstores and reading, I would love to see more about what this might mean for all brick-and-mortar businesses. The saving grace for Barnes & Noble is this particular digital reader which is well-positioned in a burgeoning market. In the near future, the B&N stores might disappear even as corporate name goes on through this device.

More broadly, how many other companies are actually creating digital content or devices rather than simply putting a Facebook page together and slapping the Facebook logo on all of their commercials?

A call for a sociological study of (digital) piracy

Posted on by

John C. Dvorak suggests that we need more (sociological) research on the causes of digital piracy:

Understanding why piracy exists as a phenomenon needs to be better understood, but it should be up to academics, not me and other pundits, to determine the causes. Where is the great sociological study of piracy and the mentality behind it?

Dvorak briefly discusses what he thinks are the three roots of piracy: price, distribution, and marketing. At the end of the piece, he again calls for more research:

The real problem with piracy, again, is sociological. If an entire generation becomes acculturated to the free exchange of content and code, then the industry is doomed or it will have to cut back on its First Class Travel and rethink its models. Moaning and groaning about piracy will not stop it…

I’m not sure what can be done about all this, but it does need careful study, not more columns.

Sounds like it could be an interesting project. One angle would be to see how piracy has developed as a deviant (or not-so-deviant) behavior.

Some thoughts by Joel: Actually, there have been some really good academic studies of digital piracy published recently.  I wrote up some thoughts about the SSRC‘s 400+ page report titled Media Piracy in Emerging Economies in early March, and a few weeks later there was the (much shorter at 18 pages) London School of Economics paper entitled Creative Destruction and Copyright Protection:  Regulatory Responses to File-sharing.  Both are well worth reading (for sociologists, especially the former).

How recorded music might limit social action

Posted on by

iPod headphones are ubiquitous on college campuses and many other places. What effect such devices and more broadly, recorded music, might have on modern society is explored in this essay that includes references to sociologists Sudhir Venkatesh and Pierre Bourdieu:

Two years ago, at the nadir of the financial crisis, the urban sociologist Sudhir Venkatesh wondered aloud in the New York Times why no mass protests had arisen against what was clearly a criminal coup by the banks. Where were the pitchforks, the tar, the feathers? Where, more importantly, were the crowds? Venkatesh’s answer was the iPod: “In public spaces, serendipitous interaction is needed to create the ‘mob mentality.’ Most iPod-like devices separate citizens from one another; you can’t join someone in a movement if you can’t hear the participants. Congrats Mr. Jobs for impeding social change.” Venkatesh’s suggestion was glib, tossed off—yet it was also a rare reminder, from the quasi-left, of how urban life has been changed by recording technologies.

Later in the essay, Bourdieu is presented as the anti-Adorno, the sociologist who argued that music doesn’t help prompt revolutionary action but rather is indicative (and helps reinforce) class differences:

In the mid-1960s, [Bourdieu] conducted a giant survey of French musical tastes, and what do you know? The haute bourgeoisie loved The Well-Tempered Clavier; the upwardly mobile got high on “jazzy” classics like “Rhapsody in Blue”; while the working class dug what the higher reaches thought of as schmaltzy trash, the “Blue Danube” waltz and Petula Clark. Bourdieu drew the conclusion that judgments of taste reinforce forms of social inequality, as individuals imagine themselves to possess superior or inferior spirit and perceptiveness, when really they just like what their class inheritance has taught them to. Distinction appeared in English in 1984, cresting the high tide of the culture wars about to hit the universities. Adorno had felt that advanced art-music was doing the work of revolution. Are you kidding, Herr Professor? might have been Bourdieu’s response. And thus was Adorno dethroned, all his passionate arguments about history as expressed in musical form recast as moves in the game of taste, while his dismissal of jazz became practically the most famous cultural mistake of the 20th century.

This is an interesting analysis. Sociologists of culture have been very interested in music in recent decades. One line of research has insights into “omnivore” behavior, those high-status people who claim to like all sorts of music. (See an example of this sort of analysis here.)

But this essay seems to tap into a larger debate about technologies beyond just recorded music: do computers, laptops, iPods, cell phones and smart phones, Facebook memberships, and other digital technologies serve to keep us separated from each other or do they enhance and deepen human relationships?

Quick Review: Catfish

Posted on by

Perhaps we could consider the movie Catfish a companion to the more publicized film The Social Network (reviews from Brian here, Joel Sage here): both films consider the effects that Facebook and other digital technologies have on our world. But while The Social Network was a stylized retelling of the founding of Facebook, Catfish covers the lives of more ordinary people as they use these technologies to search for love. Here are a few thoughts about this film:

1. The story revolves a guy, Nev, from New York and a girl from Michigan, Megan, who build a relationship built around a Facebook friendship, IM chats, text messages, and phone calls. Both parties are looking for love though why they are doing this ends up being the plot twist of the film.

1a. I think what makes this film work is that Nev is an appealing character. Even though he hasn’t met Megan in the early stages of the film, he falls hard and ends up giggling and swooning like a teenager. But when things turn out to be more complicated than this, he still finds a way to make sense of it all.

2. More broadly, the film presents a question that many people wonder about: can two people really build a lasting relationship through Facebook?  While this is an interesting question, research on Facebook and SNS (social networking site) use suggests most younger people are not looking to meet new people online. Rather, they are reinforcing existing relationships or reestablishing past relationships. And this film deserves some credit: whereas a film like You’ve Got Mail suggests that email and other electronic communication work the same way as traditional dating (and the typical romantic comedy happy ending), this film introduces some complications.

3. The Social Network seems to suggest that technology helps keep us apart. (A side note: this seems to be an argument from the older generation talking about younger generations. One thing I wonder about The Social Network: was it so critically acclaimed because it fed stereotypes that older people have about younger people? How much did the characters in this film resonate with the lives of younger film-goers?) In that film, Zuckerberg founds Facebook in order to join the in-crowd, is being sued by two people after arguments related to developing community-building websites,  and at the end, he is shown still searching for a connection with a girl he lost years ago. Catfish seems to make an opposite argument: despite the imperfect people who try to connect online, the film suggests there is still some value in getting to know new people. When Nev’s love becomes complicated, he doesn’t just withdraw or call it quits – he tries to move forward while still getting to know Megan.

4. This film claims to be a documentary though there is disagreement about whether this is actually the case. Regardless of whether the film captures reality or is scripted, it is engaging. (The presentation seems similar in tone to Exit Through the Gift Shop, reviewed here.) Have we reached the point in films where the line between what is real and what is written doesn’t matter? And should we care or do we just want a good story?

Overall, this film seems more hopeful about the prospects of Facebook and other digital technology. With a documentary style and an engaging storyline, Catfish helps us to think again about whether people can truly get to know each other online.

(This film was generally liked by critics: it has a 81% fresh rating, 109 fresh out of 134 total reviews, at RottenTomatoes.com.)

Asking if digital technology leads to increasing loneliness

Posted on by

Amongst people with whom I regularly interact, this would be a good question with which to start a conversation: does recent digital technology make us lonelier or bring us closer together? A sociologist at MIT has been investigating this for years and has some thoughts:

And what’s so dangerous about a made-to-measure relationship?
People would rather text than talk, because they can control how much time it takes. They can control where it fits in their schedule. When you have the amount of velocity and volume [of communication] that we have in our lives, we have to control our communications very dramatically. So controlling relationships becomes a major theme in digital communication. And that’s what sometimes makes us feel alone together — because controlled relationships are not necessarily relationships in which you feel kinship…

So these kids yearn for attention, but then, as you said, the idea of a phone conversation is too intimate for them — they’d rather text and chat.
They feel confused. That’s why I called the book Alone Together — because they shimmy back and forth. On the one hand, they’re so together that all they can do is text. And I identify with these teenagers, because it’s the way we’re all living our lives: you wake up in the morning, and you have 500 e-mails or 100 messages, and you say, “I don’t have time to do anything but respond to this.” So your life becomes completely reactive — you don’t feel alone, but you don’t feel connected.

What you certainly don’t have time to do is experience solitude. One of the most important things that we’re really losing is the ability to just be alone in a restorative way.

It sounds like the answer is that we are both more connected and more alone than before. In the end, perhaps what will change is how society defines relationships. Right now, we have traditional understandings of relationships (they require time, commitment, etc.) alongside digital understandings of relationships (they take place when you choose and more on your terms). In fifty years or even a decade or two, what’s to say that these digital relationships won’t be the primary form of human interaction in the world?

This reminds of a recent cell phone commercial that illustrates this “alone together” idea. This particular cell phone unit has a form of Windows operating system with an interface where you can quickly see if you have any emails or Facebook news. But the commercial suggests why this is necessary is so that you can quickly return to the really important things in life. In these commercials, the technology is treated as an accessory (and perhaps even an annoyance) – but a necessary accessory since you really need to stay up to date with those emails and personal news updates.