The newly constructed modern farmhouse is…a scourge? A McMansion? Popular because of a TV show?

A story about an LA teardown describes the rise of the modern farmhouse:

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Hollywood actor Chris Pratt, best known for his roles in the sitcom Parks and Recreation and Marvel’s Guardians of the Galaxy, has spurred the wrath of architecture enthusiasts over his decision to raze a historic 1950s house, designed by Craig Ellwood, to make way for a 15,000-square-foot mansion.

The move to demolish came shortly after Pratt purchased the mid-century home in an off-market sale for $12.5 million in January 2023. The house is located in the Brentwood neighborhood of Los Angeles, across the street from Pratt’s mother-in-law, former first lady of California Maria Shriver. The historic house will be replaced by a modern farmhouse designed by architect Ken Ungar, Architectural Digest reported, and is now in the early stages of construction. Until its completion, Pratt is waiting it out with his wife, Katherine Schwarzenegger, in a $32 million estate in Los Angeles’ Pacific Palisades neighborhood…

Pratt’s new home is adjacent to Shriver’s two homes, each valued at over over $10 million, carving out a family compound of sorts in the neighborhood. The demolition reflects the rising trend of modern, multimillion-dollar farmhouses cropping up in America’s suburbs that has gone on for decades and was newly revived after TV personality couple Joanna and Chip Gaines launched their debut show Fixer Upper, in which they remodeled old farmhouses, according to a National Association of Realtors report. Ungar has designed several multimillion-dollar mansions, including modern farmhouses, in Los Angeles.

This raises at least a few questions. Here are mine:

  1. Are the typical new farmhouses McMansions? In this particular case above, this is a home much larger than a McMansion. But, many modern farmhouses might fall into McMansion territory if they are a teardown, have some strange architectural features, and/or are part of suburban sprawl.
  2. In this particular case, the modern farmhouse is replacing a unique single-family home. But, one reading of the summary above is that the issue goes beyond this one property. The farmhouse has spread everywhere. Are there too many? Is it just a passing fad? Will a new style – and problem – be in play ten years from now?
  3. Could one TV show have significantly fed this trend? It is easy to point to a popular show – and then brand – as leading the charge. It would be interesting to see some numbers: how many builders and buyers were directly influenced by Chip and Joanna? Were they the only ones pushing modern farmhouses or were there other influencers? In this one case, who was Chris Pratt influenced by?

“The modern farmhouse is the millennial answer to the baby boomer McMansion”

Of modern farmhouses and McMansions:

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This post-agrarian look is the defining style of the current era — dominating renovations, new construction and subdivisions in communities with no connection to farming, with interiors that have open concept floor plans, wide plank wood floors, plenty of shiplap, and kitchens with apron sinks and floating shelves made of reclaimed wood. Even multifamily homes are getting the modern farmhouse treatment, falling into the barndominium category, as they embrace vertical siding, gables and tin roofs, giving a folksy nod to apartment complexes…

Modern farmhouse, a contemporary style that bears a passing resemblance to a traditional farmhouse, first entered the American lexicon a decade ago on “Fixer Upper,” the HGTV sensation that catapulted the hosts, Chip and Joanna Gaines, onto the national stage, and persuaded homeowners to decorate their walls with enormous clocks and word art proclaiming the banal — Family! Eat! Coffee!…

The National Association of Home Builders does not track the popularity of the style. But Deryl Patterson, the president of Housing Design Matters, which designs homes for builders, says the look accounts for more than a quarter of her company’s work. “If a builder says, ‘I need three elevations,’ one will always be modern farmhouse,” she said…

Now, at a moment when populism has taken hold amid deep political divisions, the style of the day is one that imagines a romanticized and fantastical agrarian past — a real farmhouse doesn’t have a walk-in shower with a waterfall showerhead or a sliding barn door to hide a well-appointed laundry room with a weathered placard that says “wash and dry.” As the country grapples with existential questions about its identity and its future, the house of choice makes you think about spinning wool into yarn.

Several thoughts come to mind:

-The suggestion here is that housing design trends come in waves. The McMansions of the 1990s and early 2000s have largely come and gone. They are driven by social, cultural, and economic changes. What comes after modern farmhouse? (Just as an example of a housing style that has not had such a large wave, modernist structures have had their proponents for decades and have not caught on in a large way – even if elements end up in new homes today).

-The connection in the headline to McMansions means that homes in this style may not be long-lasting. Is the quality of the modern farmhouse in question? Are they just imitating other homes?

-The nod to an agrarian past is connected to real occupational patterns. For example, in the early 1900s, more than 30% of Americans worked in agriculture. Not so much any longer.

-How much of this is driven by particular real estate owners? The examples in this story involve fairly expensive homes and renovations. HGTV appeals to particular audiences. There are examples in this story of less expensive modern farmhouse items but purchasing a modern farmhouse can require a lot of resources.

We will see how many modern farmhouses are built and/or created and what then happens to them down the road.