Tag Archives: Fort Worth

Can popular TV shows lure new residents to a city?

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Fort Worth, Texas is growing. Is this partly because TV viewers can see it on a set of popular shows?

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Mattie Parker, the mayor of Fort Worth, Texas, says a focus on crime, homelessness, parks and reliable infrastructure has positioned the city of 950,000 as an attractive alternative to Chicago, San Francisco and New York, which have struggled with perceptions of deteriorating safety in the aftermath of Covid-19.

The 39-year-old Republican, broadly considered to be a moderate in deep-red Texas, says that Fort Worth’s pitch to lure businesses highlights its roots (the city’s slogan is “Where the West Begins”) and small-town vibes, even if its stockyards are now more of a tourist draw than a genuine agricultural enterprise. The nostalgia for cattle ranching and cowboys generated by the hit television series Yellowstone and 1923 — created by Taylor Sheridan, who partly grew up in Fort Worth — are only adding to its allure.

“Fort Worth continues to be an incredibly unique city that is very proud of our Western heritage,” Parker said in an interview at City Hall, where a display case held shovels from groundbreaking ceremonies over the years. “And the timing couldn’t be better because of this fanfare and frenzy over Yellowstone and 1923.”

In Fort Worth, it’s common to see cowboy hats and boots paired with a tailored suit. Unlike nearby Dallas, which mostly feels like any other major metropolis, Fort Worth embraces its sense of place. There’s plenty of live country music, two-step dancing and Tex-Mex cuisine.

This is a long list of reasons for growth. Additionally, Fort Worth is part of the growing Sun Belt.

How much can depictions on a TV show contribute to this growth? Here is how Wikipedia describes the connections to Fort Worth that start with the TV show 1883, the earliest prequel for Yellowstone: “The series follows the post-Civil war generation of the Dutton family as they leave Tennessee, journey to Fort Worth, Texas, and join a wagon train undertaking the arduous journey west to Oregon (the Duttons are never on the actual Oregon Trail itself), before settling in Montana to establish what would eventually become the Yellowstone Ranch.”

I would be very interested in seeing some data regarding the connection between a popular television universe and population growth in a particular city. Are these shows also causing population growth in Montana? It makes sense for a local leader to make the connection to a show people like as it is always helpful to have good press.

Locating a new grocery store: too close to “death trap” road? Is it actually in the city?

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A letter to the editor in Fort Worth highlights two perceived issues with a new grocery store:

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The new H-E-B grocery store that was just announced is not really in Fort Worth, in my book. That area is basically Keller or Alliance. If they build a store inside Loop 820, you could call it Fort Worth.

I have no intention of ever driving on Interstate 35W (also known as one of the worst death-trap highways in the state) to go grocery shopping.

In the future, I hope the company might consider North Main in the new Panther Island complex, the Hemphill corridor, Berry Street, Eighth Ave, South Main, Rosedale Street, University Drive or even Lancaster Avenue, to jump start that area.

I talked with a few of my friends, and they have told me, no way are they driving to the far north to buy some taters.

How exactly do companies decide where to locate their stores? Generally, I imagine locating near a major highway is a good thing. That road can help bring customers and suppliers to and from the location. The new location is right near an existing Kroger (as well as other big box stores). The highway might enable more access than if located in a neighborhood with smaller nearby roads.

At the same time, there might be other areas that also would like to have a grocery store. How about in a denser or walkable neighborhood? Bunching a lot of retail options near the highway might not be terribly accessible for some.

The second matter involves which community the new store is in. The official address is in Fort Worth. However, it is quite a ways north of the center of the city. It is a block or so away from the Alliance Town Center mall. This might technically be Fort Worth but it is a sprawling location. (There is also the matter of the planned community of Alliance which includes part of multiple municipalities.)

This hints at the sprawling nature of some cities in the United States, particularly in the Sunbelt. Fort Worth is surrounded by suburban neighborhoods and roadways. Just a short drive from this store location and one is in another municipality as the city sprawls northward.

Let us see how the potential grocery shoppers respond to this new store. This is a sizable investment for a company and I am guessing they imagine a good probability of success.