What exactly does “Death Knell Tolling for McMansions” mean?

Numerous outlets are sounding a similar theme: Death Knell Tolling for McMansions. Most of this seems to be based on one recent study that said the cost premium McMansions used to command has declined. Does this mean McMansions are in decline? Not necessarily. There are many ways this could turn out including:

  1. McMansions are still built and bought and sold. Even if they don’t command as much money as before, they still might be profitable.
  2. Over the coming years, fewer McMansions are built and the ones that are constructed are primarily in thriving communities (lots of money as well as population growth).
  3. Regardless of whether #1 or #2 happen, there are plenty of existing McMansions. They could go (1) like many other older American homes – altered, remodeled, passed from groups to groups; or (2) they are so undesirable or shoddy that they are replaced by other housing options. The second option is hard to imagine; plenty of postwar houses are still in existence and it would be costly to destroy a lot of housing units.

Even if fewer McMansions are constructed in the future, they aren’t simply going away. Some McMansions will be around for 50+ years.

A McMansion as shorthand for the white, suburban privilege of Brock Turner

One blogger connects the case of Brock Turner to the suburban house to which he returned:

I googled the address. I don’t know why I did that– morbid curiosity always gets the better of me. I clicked the satellite image and squinted at the blurry photo of a roof. It’s just an ordinary upper-class McMansion, one of many, on a spastic squiggle of a street in the middle of a wealthy suburban development. The kind of place where people can have every luxury they want, unless what they want isn’t kitsch. True luxury that isn’t kitsch is reserved for the richer still, the astonishingly wealthy whose sons would not go to trial at all for rape– not for the Suburban-McMansion Rich whose sons serve three months if the press is bad enough.

A suburban McMansion fits the story a number of people have told regarding Turner’s actions and subsequent treatment by the criminal justice system. McMansion owners are typically white suburban people with money – not really rich, as this post suggests, but rich enough to expect others to be impressed with their standing (and home). In this narrative, the McMansion signals their posture to the world: we aren’t bad people and should be treated with respect.

It is tempting to link a house to a narrative in this way. On the other hand, what if Turner had returned to a more modest 1950s suburban ranch? Would we then see a connection to white conformity? Or, how about a early 20th century suburban bungalow that hints at the fastidious nature of whites who want to preserve some golden era? Or, would a pricey downtown condo conjure up images of high-flying urban nightlife? Since Turner is an unlikable figure to many, I suspect detractors could find all sorts of evidence from the consumer goods in his life – clothes, appearance, vehicle, shopping patterns, and home – to illustrate their dislike. Some of these objects may indeed be connected to white, middle/upper-middle class suburbanites.

This is the not the first time McMansions have been linked to immorality and crime. See, for example, the suggestions in Gone Girl. And such narratives have a much longer history in novels, films, and TV shows that in the postwar era loved to peel back the facade of suburban life to find its truly seemly underbelly. Whether such links and depictions are connected to demonstrable patterns of morality and criminality is another story…

 

When realtors dislike McMansions

Realtors sell homes. So how do they feel about McMansions? A piece at Realtor.com offers some hints:

We’ve struggled to cover McMansions. For starters, they’re not pleasing to the eye. And, more importantly, we can’t put our finger on exactly what it is about these sad but pricey structures that inspires such a visceral negative reaction…

Q: We’ve grappled with this one for a long time here at realtor.com®. McMansions are like the classic definition of obscenity—”I know when I see it”—but we’ve never come up with a concrete definition for them…

All of the mail from realtors I’ve gotten has been really positive as well. I think that realtors are generally tired of McMansions, especially since they’re so difficult to sell. They find a lot of catharsis in reading McMansionHell.

Does this mean that realtors wouldn’t help sell or buy a McMansion because of their refined architectural sensibilities or because McMansions use of a lot of resources? While McMansions could generate profits for builders, they could also be good for realtors who could make larger commissions.

Based on this, I would enjoy seeing some realtors discuss their approach to McMansions. If I had to guess, I would imagine fewer realtors would be openly critical of such homes because it might limit their business. Perhaps some want to sell such homes while others avoid them like the plague. If they have strong feelings either way, would they openly share these opinions with buyers and/or guide them in certain directions? How many realtors live in homes that could be considered McMansions?

How McMansions affect the children who grew up in them

The founder of the Tumblr McMansion Hell was asked about the effect of McMansions on younger generations:

Returning back to our earlier conversation about why your Tumblr seems to especially be popular among young people, it would seem that not only are young people rejecting their parents’ values but they’re also coming of age during a time that has other trends affecting the decline of McMansions. For instance people are choosing to remain in cities rather than move to suburbs, they’re prioritizing the quality of possessions versus the quantity, there’s a focus on minimalism and everyone’s obsessed with Marie Kondo and de-cluttering. What do you think about all of this?

I think that what it really boils down to is the previous generation — the McMansion buyers — [placed an emphasis] on owning and having assets and this [younger] generation is now more interested in having experiences. Having the experience of community by living in the city, having the experience of having a house that’s well-crafted. This is also the first generation that really grew up with the concept of global warming and we have more of an urgency because our lives are going to be impacted by it. For a lot of young people that grew up in the suburbs, once you reached adolescence, there was a quality of life that was really impacted by the isolation of the suburbs and I think that has played a huge role as to why the younger generation is rejecting this notion of ‘the big house’ and this notion of always being in the car.

There are a number of broad assumptions made here on both sides – interviewer and interviewee – and how they may be affected by McMansions. It is still not entirely clear that younger Americans don’t want to own homes in the suburbs or that consumerism has abated. Younger Americans do seem to have less interest in driving – as evidenced by delayed drivers licenses – though McMansions aren’t only located in exurbs. Some of this will take time to sort out as there have also been large scale economic events that have had some effect.

Among those who discuss McMansions, you would be hard pressed to find many who would argue McMansions are good for children. The opinion above is that children who grew up in such homes will react in certain ways to their negative effects. Yet, how many people reject the general values and norms of their parents? Americans often celebrate this ideal – teenagers should have room to explore, adults should be able to make their own choices and be their own person – but there is often more continuity in society than we suspect. Social change can indeed take place across generations but not all of life necessarily changes.

I can see it now: let’s replace the term Millennials with the McMansion generation. While most people didn’t grow up in such homes, it would fit certain narratives…

Builders turning from McMansions to smaller housing units?

Alongside recent news of reduced price premium for McMansions, data from the second quarter suggests builders are constructing more townhouses and smaller units:

Reversing years of ballooning home sizes aimed at upper-bracket buyers, builders have begun refocusing their efforts on entry-level and more modest-sized homes. According to new data from the National Association of Home Builders, the median floor area in new-home starts dropped during the second quarter of this year by about 3 percent.

Meanwhile, townhouse construction has been increasing fast — up 25 percent over the past year as of the second quarter. New townhouses, which typically are smaller and cost less than detached single-family homes, now account for 13 percent of all single-family starts, the highest it’s been since 2008.

NAHB chief economist Rob Dietz told me the quarterly decline is no fluke and the trend is likely to persist. “What you’re seeing is the beginning of builders trying to expand the market” and pull in first-time and other buyers who are frustrated by the lack of affordable alternatives in the resale arena, he said. Many shoppers, especially those with or planning on children, now find growing opportunities in townhouse and entry-level detached-home communities in the suburbs and exurbs compared with closer-in, higher-cost homes.

Critics of McMansions as well as advocates for affordable housing have been asking for years why builders have been focusing so much of their efforts on larger homes. The short answer: such homes can generate a lot of profit while building smaller homes lead to less profit per unit. Yet, this article also suggests that demand has increased for smaller homes as entry-level buyers haven’t been able to find much thus far.

One point to note: even as builders and buyers are looking for smaller spaces, I suspect builders will do what they can to raise the values/prices of these units. Smaller doesn’t necessarily mean that much cheaper once numerous features are added and locations are considered. This doesn’t necessarily mean that builders are going to be constructing bare bones, cheap units – unless they are significantly farther away from city centers and job centers.

Singling out a Houston McMansion

McMansionhell is back with a “snarky takedown” of a particular home in Houston. See the diagrammed pictures and explanation here.

It is not surprising that this researcher went after a Texas McMansion. I found in my article regarding uses of the term McMansion in both the New York Times and Dallas Morning News that there are some significant differences between the two areas of the country. The tone from New York City was that McMansions were overwhelmingly bad, even with their construction in suburban areas of the metro region. On the other hand, there were supporters of McMansions in Dallas. As McMansionhell noted, things are indeed larger in Texas and my study of the newspaper coverage suggested some people don’t mind celebrating this. Additionally, while sprawl is present in both places, a city like New York with such a dense center (some might argue the center of the world) does not celebrate the suburban conditions that encourage McMansions while residents of Dallas didn’t mind as much.

A side note: I found that design (example: Mediterranean architecture doesn’t work everywhere) and features of McMansions could differ quite a bit across regions. If this Houston McMansion is so notable, could one do something similar for garish McMansions in Orange County or Lake County or Westchester County?

Claim that McMansions have proportionally lost resale value

A recent study by Trulia suggests McMansions don’t hold their value:

The premium that buyers can expect to pay for a McMansion in Fort Lauderdale, Fla., declined by 84 percent from 2012 to 2016, according to data compiled by Trulia. In Las Vegas, the premium dropped by 46 percent and in Phoenix, by 42 percent.

Real estate agents don’t usually tag their listings #McMansion, so to compile the data, Trulia created a proxy, measuring the price appreciation of homes built from 2001 and 2007 that have 3,000 to 5,000 square feet. While there’s no single size designation, and plenty of McMansions were built outside that time window, those specifications capture homes built at the height of the trend.

McMansions cost more to build than your average starter ranch home does, and they will sell for more. But the return on investment has dropped like a stone. The additional cash that buyers should be willing to part with to get a McMansion fell in 85 of the 100 largest U.S. metropolitan areas. For example, four years ago a typical McMansion in Fort Lauderdale was valued at $477,000, a 274 percent premium over all other homes in the area. This year, those McMansions are worth about $611,000, or 190 percent more than the rest the homes on the market.

The few areas in which McMansions are gaining value faster than more tasteful housing stock are located primarily in the Midwest and the eastern New York suburbs that make up Long Island. The McMansion premium in Long Island has increased by 10 percent over the last four years.

Read the Trulia report here.

Interesting claim. After the housing bubble burst, some commentators suggested that Americans should go back to not viewing homes as goods with significant returns on investment. Instead, homes should be viewed as having some appreciation but this happens relatively slowly. This article would seem to suggest that return on investment is a key factor in buying a home. How often does this factor into the decisions of buyers versus other concerns (such as having more space or locating in the right neighborhoods)? And just how much of a premium should homeowners expect – 190% more than the rest of the market is not enough?

This analysis also appears to illustrate both the advantages and pitfalls of big data. On one hand, sites like Trulia and Zillow can look at the purchase and sale of all across the country. Patterns can be found and certain causal factors – such as housing market – ca be examined. Yet, they are still limited by the parameters in their data collection which, in this case, severely restricts their definition of McMansions to a certain size home built over a particular time period. As others might attest, big homes aren’t necessarily McMansions unless they have bad architecture or are teardowns. This sort of analysis would be very difficult to do without big data but it is self-evident that such analyses are always worthwhile.

Adding to the design lesson: “What makes a McMansion bad architecture?”

Mcmansionhell on Tumblr begins with a well-illustrated post: “McMansions 101: What makes a McMansion bad architecture?”

We could add several additional dimensions to the negative design of McMansions:

  1. A lack of consistency around the entire home. (This post address the front.) Critics suggest McMansions are intended to impress others with their facades but the rest of the home gets little attention.
  2. Poor quality or a mish-mash of architectural materials. (Think fake stone siding.)
  3. Mixing a variety of architectural styles such as putting together English Tudor and Mediterranean.
  4. An oversized emphasis on the garage. (Hence the nicknames “Snout Houses” or “Garage Mahals.”) Critics suggest this emphasizes the private nature of large homes rather than having architectural elements that interact with the streetscape.
  5. A lack of proportions to the size of the lot, whether it is a large lot or a teardown McMansion sitting on a small lot and near smaller homes.

I look forward to the coming Tumblr posts on McMansions and it some of these design issues listed above will be covered.

“McMansion Boy” in McMansion satire

McMansions are often treated with derision but how about a satirical approach? Here is one example from the Outer Banks:

The Cooper family of Piscataway, NJ was holding a reunion in the home over the weekend of July 4. Fifteen children from eight different families led to some confusion over which child belonged to which set of parents. As Dallas Cooper, Jr. explained, “There were so many kids running around that eventually we stopped worrying about it and just kind of communally watched over them all: feeding, supervising swimming and games, and bedtimes.”

Evidently, nobody claimed the twelve-year-old boy who wore a tattered T-shirt from the rental company and a pair of dirty blue board shorts every day, nobody remarked where he went at bedtime, and nobody except the other kids noticed that he hoarded extra food at every meal…

Nobody probably would ever have found out, either, had family patriarch Austin Cooper not realized that he had left his glasses on his night stand. The rest of the family had already left the house, but when Austin drove back to retrieve the glasses he found the boy later dubbed “McMansion Boy” cleaning the leftover food from the refrigerator. Mr. Cooper at first thought that one of the other Coopers had left him behind, but upon questioning the boy panicked and disappeared up the stairs.

Authorities later found the boy in an unfinished section of the attic: “He had built quite a den up there,” reported Officer Sleem. “He had a small bed that he had dragged up there from one of the bedrooms, a mini-fridge that he apparently found somewhere beside the road, and a large larder of junk food pilfered from vacationers. He had run an extension cord up there for electricity and a hose for water.”

While the story is about “McMansion Boy” finding plenty of space to blend in within a giant house, there is also some commentary here about those who rent such homes.

The possibilities of intentional community in McMansions

A Craigslist ad for living in a Silicon Valley McMansion highlights the potential for intentional community:

What is Le Chateau McMansion?

At the end of the day, after everyone has gotten home from work, and we’ve shared good food and good stories with the people we find ourselves surrounded by, we are a family. It means we care for each other, for each other’s things, and for the home we’ve created. It means spontaneous trips to National Parks, creative and fun house projects, and weekends you wish would never end. Sometimes it is kitchen dance parties, rooftop lemon golf, costumed 7-course dinners, farmers market trips by bike, homebrew beer contests, or chill weekends of grilling and gardening balanced by late-night deep philosophical debates. Without a doubt, it is a place to experience learning and growth, friendship, adventures, acceptance, and awesomeness in our home. We are more than roommates. We are community.

Who lives at McMansion?

A French roboticist, a talented couple from Texas whose music will pluck on your heartstrings, a rowdy outdoorsmen who can prepare the best breakfast burrito this side of the Mississippi river, a spunky dude from the dark corners of Tennessee, a project engineer from the Chicago suburbs, a sweet heart from Boston, and a troop of native Californians.. each with a hand in the tech industry, rock climbing, and a passion for cycling. Oh, and another techie as well. He flies balloons. He’s always gone though. Forget we mentioned him.

McMansions are often criticized for having too much space for not enough people. Even as the average household size has shrunk in the United States, new homes have gotten larger. Does a family of four really need 3,000+ square feet? (Perhaps it is not for the people; perhaps it is for their stuff.)

Yet, McMansions could often house a lot more people. Those big spaces that may seem empty with just a few residents could easily accommodate a larger crowd. This is especially needed in tight housing markets like Silicon Valley. As noted in this ad, a renter would get a lot of space (and utilities and food) for $1,210 a month. And having a lot of residents doesn’t even require splitting the McMansions into multiple housing units. However, it does require living in close proximity to more people, a feature probably more amenable to (1) younger adults and (2) people in tight housing markets.

It is also intriguing that this McMansion opportunity is listed as an opportunity to participate in intentional community. Don’t many people buy McMansions (and perhaps many single-family homes) to get away from other people? Again, this sounds like a feature that would appeal to a certain demographic.