In the nation’s growing fourth-largest city, the realtor group for Houston will stop using the term “master” on its listing service:
Earlier this month, HAR replaced the phrases “master bedroom” and “master bathroom” with “primary bedroom” and “primary bathroom” on its property listing database.
The change came after several HAR members called for a review of the terminology.
“It was not a new suggestion to review the terminology,” according to the statement HAR sent its members. “The overarching message was that some members were concerned about how the terms might be perceived by some other agents and consumers. The consensus was that Primary describes the rooms equally as well as Master while avoiding any possible misperceptions.”…
“You may still use the term ‘Master Bedroom’ or ‘Master Bath’ as you feel appropriate in your marketing materials and in the Public Remarks, Agent Remarks, and photo descriptions,” according to the statement HAR sent its members.
Three quick thoughts:
1. Given the social and political climate, this is not a surprising move. And yet, the group said this concern has been raised before and the term is allowed in materials outside of the property listing database. I suppose this is change over time but it is incremental and limited.
2. Real estate is said to be about location, location, location. Realtor groups across the United States are organized by geography even as there is a National Association of Realtors. The local groups can act somewhat independently; in the past, local groups limited blacks and other minorities from moving into certain places. Would the National Association of Realtors strike master from their listings and other materials or would this have to happen region by region?
3. The Houston area presents an interesting case for this change given its demographics. The region has sizable Latino, Black, and foreign-born populations. Will such a change real estate or will the slow transition away from using master (#1) barely register?