The National Association of Realtors is running a new television commercial supporting tax incentives for homeowners. Here is the money line toward the end of the advertisement:
The National Association of Realtors supports maintaining homeowner tax incentives, because they make homeownership more affordable for more families.
There had been talk in the last few years about getting rid of the mortgage interest deduction (see an example here during the fiscal cliff negotiations) but I haven’t heard anything more recently. Is the National Association of Realtors trying to get out in front of this possible issue?
It is interesting how the ad plays on some common themes of American homeownership such as the home as a castle and that kids should feel safe at home instead of having to worry about whether it is affordable. Who exactly is the evil dragon in this ad – banks? Government officials? Putting kids out in front here is a smart move – who wants to deny children a nice home that their parents own?